Motion Picture Daily (Apr-Jun 1935)

Record Details:

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The BIGGEST space in the BIGGEST list of newspapers ever used in motion picture history* Leo's unprecedented ad campaign appears in 140 newspapers covering the 60 BIGGEST cities of America! A gift from Leo! EVER a dull moment with Leo the Showman on the job! He's working for you again to blanket America with the good news that "Naughty Marietta" is coming to your show shop! Think it over, Mr. Exhibitor... the billboard campaign on "Chained" ...magazine campaigns on "Barretts of Wimpole Street," "Treasure Island," "David Copperfield"and other M-G-M attractions. Now he sets a new all-time record for newspaper campaigns with "Naughty Marietta." AND NEXT COMES A NATIONAL BILLBOARD CAMPAIGN ON "RECKLESS"! IT'S SMART TO HAVE YOUR THEATRE LIONIZED.'