Motion Picture Daily (Jul-Sep 1935)

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TWO BOX OFFICI HIT BROADWAY S August 21st — The Astor Theatre jammed to the doors. Hundreds mobbing the box office . . . thousands mobbing the lobby . . . cops battling to keep Broadway traffic from going completely haywire . . . the biggest Manhattan first night since boom days ... a kick in the teeth for Old Man Depression . . . New York's own tremendous tribute to the mightiest picture of the mightiest picture maker . . . Cecil De Mille's THE CRUSADES ... a glorious triumph for DeMille ... a glorious triumph for Paramount . . . glorious news for all of you who impatiently wait your chance to screen THE CRUSADES.