Motion Picture Daily (Jan-Mar 1936)

Page scan 000706 from Motion Picture Daily

Record Details:

Title:
Motion Picture Daily
Date:
Jan-Mar 1936
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000706
Language:
English
Subjects:
Motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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MOTION PICTURE DAILY Thursday, March 12, 1936 9? Exclusive, Benny Strong In Pittsburgh Pittsburgh, March 11. — The business didn't go 'round and 'round here last week, but stuck exclusively to the two leading downtown spots, the Perm and the Stanley. At the latter house, Jack Benny in person, with "Exclusive Story" on the screen, gave the box-office its healthiest take since present scales went into effect, $31,000, just a few dollars short of Benny's 1935 record when prices were almost 20 per cent higher. At the Perm, "Follow the Fleet" packed a terrific wallop, coming up with around $21,000 and moving to the Warner to continue its run. These two grosses practically absorbed all the money there was in town, although the Warner managed to make a fairly creditable showing with "Rose of the Rancho" and "The Murder of Dr. Harrigan," doing $4,700. The Casino got only around $5,500 with "Confidential" and the "Oddities" unit, while the Alvin slipped to $3,000 with "Don't Get Personal" and "Hellship Morgan." Total first run grosses were $67,400. Average is $51,000. Estimated takings for the week ending March 5 : "DON'T GET PERSONAL" (Univ.) "HELLSHIP MORGAN" (Col.) ALVIN — (2,000) , 25c-40c, 7 days. Gross: $3,000. (Average, $5,500) "CONFIDENTIAL" (Monarch) CASINO— (1,800), 25c-40c, 6 days. Stage: "Oddities" unit, with Pall Mall. Gross: $5,500. (Average, $6,000) "THE MELODY LINGERS ON" (U. A.) "THE LONE WOLF RETURNS" (Col.) FULTON— (1,750), 15c-40c, 7 days. Gross: $2,200. (Average, $4,000) "FOLLOW THE FLEET" (Radio) PENN— (3,300), 25c-40c, 7 days. Gross: $21,000. (Average, $12,000) "EXCLUSIVE STORY" (M-G-M) STANLEY — (3,600), 25c-55c, 7 days. Stage: Jack Benny, Mary Livingston, Georges Metaxa, Stuart Morgan Dancers, Chicke Sisters, Liazeed Arabs. Gross: $31,000. (Average, $18,500) "ROSE OF THE RANCHO" (Para.) "MURDER OF DR. HARRIGAN" (W. B.) WARNER — (2,000), 25c-40c, 7 days. Gross: $4,700. (Average, $5,000) New Sound Described In Academy Bulletin Hollywood, March 11. — The Research Council of the Academy has issued a 28-page illustrated technical bulletin which contains an account of the M-G-M research and engineering investigation on theatre loud speakers and the resultant development of the Shearer two-way horn system. The bulletin contains a short account of the early history of theatre loud speakers, specifications for a system which would be adequate for theatre production taking into consideration expected future developments in studio recording, wiring diagrams , a description of the high and low frequency horns which are a part of the development, the mathematical calculations and an explanation of the electrical theory upon which the system operates. Credits for tne papers are divided between John K. Hilliard, who was associated with Douglas Shearer in the engineering of the new system, and Harry R. Kimball of the M G-M sound department. Chaplin High In Cleveland Second Week Cleveland, March 11. — "Modern Times," playing its second week downtown, was the outstanding box-office attraction of the week, almost doubling the usual $4,000 take at Loew's Stillman. "Follow the Fleet," also a second week picture, continued to draw heavily at Warners' Hippodrome, where it grossed $11,000 as against an $8,000 average. "Klondike Annie," helped by a lot of adverse newspaper criticism, upped Loew's State take from the usual $12,000 to $16,000. "Muss 'Em Up" and "The Murder of Dr. Harrigan divided the week at the Allen with an average total take of $3,000. "Love on a Bet" at the RKO Palace, with a stage attraction headed by Red Hodgen and Ada Leonard, fell $2,000 shy of the $15,000 house average. The weather was good and there was no unusual outside competition. Total first run business was $50,500. Average is $42,000. Estimated takings for the week ending March 6 : "MUSS 'EM UP" (Radio) (4 days) "THE MURDER OF DR. HARRIGAN" (F. N.) 3 days) ALLEN — (3,300), 30c-35c-42c, 7 days. Gross: $3,000. (Average, $3,000) "KLONDIKE ANNIE" (Para.) LOEW'S STATE— (3,400), 30c-35c-42c, 7 days. Gross: $16,000. (Average, $12,000) "MODERN TIMES" (U. A.) LOEW'S STILLMAN — (1,900), 30c-35c42c, 7 days, 2nd week. Gross: $7,500. (Average, $4,000) "LOVE ON A BET" (Radio) RKO PALACE— (3,100), 30c-42c-60c, 7 days. Stage: Red Hodges & Ada Leonard & Co. Gross: $13,000. (Average, $15,000) "FOLLOW THE FLEET" (Radio) WARNER'S HIPPODROME — (3,800), 30c-35c-42c, 7 days, 2nd week. Gross: $11,000. (Average, $8,000) "'Secretary" Cincy Hit; Gets $17,500 "Marie" On a Dual Tops Omaha Grosses Omaha, March 11. — "Follow the Fleet" at the Brandeis and "Rose Marie" and "Her Master's Voice," dualled at the Omaha, ran a close race for top honors, with the weather a real help to grosses. "Follow the Fleet" had $8,300 against a $4,000 house average, while the dual did $8,500, average being $5,000. "Follow the Fleet" was held a full second week, while "Rose Marie" slipped a bit and played only two extra days. "It Had to Happen" and "Freshman Love" at the Orpheum did a fair $7,800. Total first run business was $26,400. Average is $17,000. Estimated takings : Week Ending March 4: "FOLLOW THE FLEET" (Radio) BRANDEIS— (1,200). 25c-35c-40c, 7 days. Gross: $8,300. (Average, $4,000) "ROSE MARIE" (M-G-M) "HER MASTER'S VOICE" (Para.) OMAHA — (2.200). 25c-40c. 7 davs. Gross: $8,500. (Average, $5,000) Week Ending March 5: "IT HAD TO HAPPEN" (20th-Fox) "FRESHMAN LOVE" (W.B.) ORPHEUM— (3,000). 25c-40c, 7 days. Gross: $7,800. (Average, $8,000) Cinc innati, March 11. — In spite of a downward turn in business, "Wife vs. Secretary" garnered a fine $17,500 at the RKO Palace. This was $7,500 over normal. "Don't Get Personal," at the RKO Shubert, with Buddy Rogers and his j California Cavaliers on the stage, pulled $14,750, over par by $2,750. "Circumstantial Evidence" and "Happiness C. O. D." on a dual bill at the independent Strand, went $350 over the mark with a $1,850 take. "Follow the Fleet" broke even on its second downtown week at the RKO Capitol, where it did $6,500 after a smash gross of $25,000 on its initial run at the RKO Albee. Total first run business was $60,400. Average is $60,200. Estimated takings : Week Ending March 3: "CIRCUMSTANTIAL EVIDENCE" (First Div.) "HAPPINESS C.O.D. (Chesterfield) STRAND— (1,500), 15c-25c, 7 days. Gross: $1,850. (Average, $1,500) Week Ending March 4: "SHOW 'EM NO MERCY" (20th-Fox) RKO LYRIC — (1,400), 35c-42c, 7 days. Gross: $4,300. (Average, $6,500) Week Ending March 5: "THE MUSIC GOES 'ROUND" (Col.) RKO ALBEE— (3,300). 35c-42c, 6 days. Gross: $8,000. (Average, 7 days, $12,000) "WIFE VS. SECRETARY" (M-G-M) RKO PALACE — (2,700), 35c-42c, 7 days. Gross: $17,500. (Average, $10,000) "DON'T GET PERSONAL" (Univ.) RKO SHUBERT— (2,150), 35c-42c, 7 days. Stage: Buddy Rogers and California Cavaliers. Gross: $14,750. (Average, $12,000) "FOLLOW THE FLEET" (Radio) RKO CAPITOL— (2,000), 35c-42c, 7 days. 2nd downtown week. Gross: $6,500. (Average, $6,500) "DANCING LADY" (M-G-M) RKO GRAND— (1,200), 25c-40c, 7 days. Gross: $1,800. (Average, $2,750) "SWIFTY" (First Div.) RKO FAMILY— (1,000), 15c-25c, 3 days. Gross: $1,100. (Average. $1,250) "CORONADO" (Para.) RKO FAMILY— (1,000), 15c-25c, 4 days, dross: $1,000. (Average, $1,200) "THE STORY OF LOUIS PASTEUR" (F. N-) KEITH'S— (1,500), 30c-40c, 7 days, 2nd week. Gross: $3,600. (Average, $6,500) "Fleet" Is $6,500 Milwaukee Winner Milwaukee, March 11. — "Follow the Fleet" was good for $6,500 above par at the Warner here, grossing $11,500 to take high honors for the week. It was held over. "Whipsaw" and "Three Live Ghosts" at Fox's Wisconsin did $8,000 to cop second high honors. Other business was below average. Total first run business was $28,900. Average is $23,000. Estimated takings for the week ending March 5 : "THE MUSIC GOES 'ROUND" (Col.) "EXCLUSIVE STORY" (M-G-M) PALACE— (2,800). 25c-40c, 7 days. Gross: $4,600. (Average, $5,000) "RETURN OF JIMMY VALENTINE" (Republic) RIVERSIDE— (2,300). 15c-20c-25c, 7 days. Stage: "Broadway Ballyhoo Revue" with Lamberti. Red Donahue and Pal, Kay Donna. Tovce Bros, and Dean. Gross: $4,800. (Average, $5,000) "FOLLOW THE FLEET' (Radio) WARNER — (2,400). 25c-40c, 7 days. Gross: $11,500. (Average, $5,000) "WHIPSAW" (M-G-M) "THREE LIVE GHOSTS" (M-G-M) WISCONSIN— (3,200), 25c -40c. 7 days. Gross: $8,000. (Average, $8,000) "Trouble"and Show $13,650 In St. Louis St. Louis, March 11. — "Here Comes Trouble" and Jackie Coogan and Betty Grable and their "California Collegians" on the stage at the Ambassador proved an outstanding hit with a take of $13,650, which was above par by $3,650. "Modern Times" at Loew's was $4,000 above average with a gross for the week of $13,000. "Klondike Annie" in its second week at the ShubertRialto was also in the money with a take of $8,000 against par for the house of $6,500. "Follow the Fleet ' in its second week at the Orpheum did $9,250. The house average is $8,500. It was held over for a third week. The weather was favorable. 1 otal first run business was $55,400. Average is $49,300. Estimated takings for the week end.ng March 5 : "HERE COMES TROUBLE" (20th-Fox) AMBASSADOR— (3,018), 25c-35c-40c, 7 days. Stage: Jackie Coogan, Betty Grable and California Collegians. Gross: $13,650. (Average, $10,000.) "IT HAS TO HAPPEN" (Col.) "TOO TOUGH TO KILL" (ZOth-Fox) FOX — (5,038), 25c-35c-55c 7 days. Gross: $8,400. (Average, $12,000.) "HITCH HIKE TO HEAVEN" (Inv.) GRAND OPERA HOUSE— (2,200), 15c25c-35c, 7 days. Stage: Vaudeville. Gross: $3,100. (Average, $3,300.) "MODERN TIMES" (U. A.) LOEW'S— (3,162), 25c-35c-55c, 7 days, Gross: $13,000. (Average, $9,000.) "FOLLOW THE t LEET" (Radio) ORPHEUM— (1,950). 25c-35c-55c, 7 days, 2nd week. Gross: $9,250. (Average. 58,500.) "KLONDIKE ANNIE" (Para.) SHUBERT RIALTO — (1.723). 25c-35c55c, 7 days, 2nd week. Gross: $8,000. (Average, $6,500.) "Happen" Garners in Houston Houston, March 11. — In a week of falling grosses the best showing was made by "It Had to Happen" which was under par bv $100 on a take of $6,900. "Follow the Fleet" played only five davs on its second week, but took $6,000, which was $1,000 below the first week average. The run was interrupted for "Dodswoth," stage play. "Sylvia Scarlett" at the Kirby was a disappointment, falling below an average of $3,000 for three days to $1,800. A city wide epidemic of influenza and school epidemic of measles and mumps was blamed in part for the week's drop in receipts. Total first run business was $23,900. Average is $26,000. Estimated takings for the week ending March 5 : "SYLVIA SCARLETT" (Radio) KIRBY— (1.450), 15c-35c, 3 days. Gross: $1,800. (Average, $3,000) "TWO IN THE DARK" (Radio) KIRBY— (1.450). 15c-35c, 1 days (BankNight). Gross: $1,200. (Average, T500) "CALLING OF DAN MATTHEWS" (Col.) KIRBY— (1.450), 15c-35c, 3 days. Gross: $1,500. (Average, $1,500) "IT HAD TO HAPPEN" (20th-Fox) LOEW'S STATE— (2.750). 25c-40c, 7 days. Gross: $6,900. (Average. $7,000) "FOLLOW THE FLEET" (Radio) MAJESTIC— (2,250), 25c-50c. 5 days. 2nd week. Gross: $6,000. (Average. $7,000) "THE MUSIC GOES 'ROUND" (Col.) METROPOLITAN— f2.600). 25c-50c. 7 days. Gross: $6,500. (Average, $7,000)