Motion Picture Daily (Oct-Dec 1936)

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THINGS TO DO when you get M-G-M's OFFICIAL OLYMPIC PICTURES (One Reel Each) FOR IMMEDIATE BOOKING! AND QUICK PROFITS! ^* Screen them immediately. (Watch for the death-defying bob-sled races. Watch for the ski-jumpers flying through limitless space, most sensational scenes ever filmed!) ^# Book "Olympic Ski Champions" first. Then announce "Sports On Ice" to follow. This will give you TWO WEEKS of extra revenue. 3« Arrange for press screenings, sports writers, etc. ^# Make up special lobby frame. Also use M-G-M's colorful 1-sheet poster. Emphasize OFFICIAL OLYMPIC PICTURES! EXCLUSIVE! 5* Get the special M-G-M press sheet and see how easy it is to create extra receipts. ^# Put a brief copy trailer on your screen. 7 • Emphasize these attractions in newspaper ads and on theatre marquee. AND PLEASE DROP US A LINE! Yes, we'd like to hear from you. Many exhibitors have already written to tell us they approve of our varied Short Subject program. Don't you agree that our Snorts are timely, vital and of lively interest to audiences. These Olympic Shorts, and Benchley's "How to Vote" and the Crime Doesn't Pay Series and all the others. They'd be SPECIALS with any other company. They're just part of our Showmanship Shorts. Write us a note and tell us how you like them. We'd appreciate knowing!