Motion Picture Daily (Jan-Mar 1937)

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14 MOTION PICTURE RADIO DAI LY RADIO Thursday, January 14, 1937 Chain Heads Meet On Ford's Protest NBC and CBS executives met in practically all-day sessions yesterday to prepare an answer to the Ford blast against the practice of permitting network stations to cut in on programs with spot announcements during station breaks. What transpired at the meetings will have to remain a secret temporarily, for both networks refused comment. NBC stated that no statement would be forthcoming now or in the future. CBS, however, may have something to say soon, it was indicated there. Chevrolet Resumes Chevrolet yesterday renewed its Sunday evening CBS program for an additional 13-week period, beginning Jan. 17. The program features the band of Rubinoff and vocals by Virginia Rea and Jan Peerce. Campbell-Ewald is the agency. Additionally, the CBS "Home Makers Exchange" program, sponsored by the National Ice Industry, adds 17 new stations beginning with the broadcast of Jan. 26. The program after this date will be heard over 62 CBS stations, making it one of the most important day-time shows in radio. Donahue & Coe is the agency. Mutual Sets Inauguration Mutual will completely cover the inauguration of President Roosevelt Jan. 20. The broadcasting from Washington will begin at 11:15 A. M. and continue until 2 P. M., E. S. T. As with NBC and CBS, Mutual will pay the freight for the commercial programs cancelled out for the inauguration. These programs and their sponsors will include "Love Songs" for General Mills, Inc., 11 :30 to 11:45 A. M. ; "Tom, Dick and Harry" for the Fels Co., 12:15 to 12:30 noon; "Music from Texas" for the Crazy Water Hotel, 1 to 1:15 P. M. ; and "Painted Dreams," for Cal-Aspirin Co., 2:30 to 2:45 P. M. Ford Changes on Way It was learned on good authority yesterday that considerable changes will be effected on the Ford-sponsored program "Watch the Fun Go By," heard on CBS Tuesday at 9 P. M., E. S. T. While it is not believed that the present cast will be changed, a new director will be brought in to revise the whole pattern of the program. Additionally, the revised program will feature weekly guest stars from stage, screen and radio. The new set-up will be instituted in about two weeks. New Cigarette Show While there will be no public announcement for some weeks, it was authoritatively learned yesterday that N. W. Ayer & Son had closed negotiations for a new script-musical program for its client, "Twenty Grand" cigarettes. The programs will be heard three times weekly at an early evening hour, probably on an NBC network. Dragonette Off Air Jessica Dragonette was unable to appear on her inaugural program at CBS for Colgate-Palmolive-Peet last night, due to an attack of influenza. Lanny Ross and Ruby Mercer substituted for her. WNYC May Enter Chain A consolidation of non-commercial radio stations, headed by New York's municipal station WNYC, is expected to begin operation some time this year, according to Mayor F. H. La Guardia. Permission for the chain will be sought from the Federal Communications Commission. The new chain, as described by the Mayor, will begin with a nucleus of about eight or nine stations. At present there are about 60 stations that are classified as educational and non-Commercial stations. There will not be any consolidation of the managements of the stations. Rather, the chain is to be a federation of independent non-commercial stations which will cooperate with each other by providing their best programs as network units. "Congress Today" Over WMCA "Congress Today," is a new series of programs broadcast under the aupices of the National Council for Prevention of War, on station WMCA. Congressmen and others politically prominent will be presented weekly on the series, which will originate in the studios of WOL, Inter-City key station in Washington, D. C. The speaker on the initial broadcast was Senator Clark of Missouri. Goes Coast-to-Coast The Gordon Baking Co.'s "Lone Ranger" program, heard Mondays, Wednesdays and Fridays on various Mutual stations, goes coast-to-coast Jan. 18, on which date it buys in on the Don Lee stations. The Sehl Agency represents the sponsor. Additionally, the "Journal of Living" program, sponsored by the magazine of that title and heard locally on WOR, adds two more Mutual stations beginning Jan. 25. The stations are WAAB, Boston, and WEAN, Providence. The Schillin Agency handles the program. Safety Film Tests Show Storage Value Washington, Jan. 13. — Motion picture film of the safety type shows great promise as material on which to preserve records of permanent value, according to tests made by the National Bureau of Standards, the Dept. of Commerce has reported. This type of film, which has a base of cellulose acetate, is designed for use where the highly combustible cellulose nitrate film customarily used in theatres presents too great a hazard, it was stated. In addition to its safety features, cellulose acetate film appears to have excellent keeping qualities. The effects of various accelerated aging treatments on samples of new films of both types were determined. Samples of old nitrate were tested also to find their condition after natural aging. Goldstein Heads League Boston, Jan. 13. — Jack Goldstein has been appointed general manager of the recently formed Intercollegiate Music League. All members of this group are to be known as associates and are to share annually in the net profits accruing from introducing, recording and publicizing of members' music. Contracts, said to be indorsed by the M.P.P.A., Ascap, and S.P.A., Sponsoring WOR Signals For the first time since the station began operating, WOR's time signals will be sponsored, beginning March 14. The Longines-Wittnauer Co., Inc., yesterday signed for the time signals for 52 weeks from 7 P. M. to 11 P. M., on the hour. Arthur Rosenberg & Co. is the agency. Longines Wittnauer, incidentally, was the first company to put time signals on the air back in the early days of WJZ. The station then gladly allowed them on the air — for nothing. Welbourn Kelley, Et Al Short Shots: Welbourn Kelley, of NBC's press division, transfers to the continuity department this week . . . Margo, picture star, will be interviewed by Radie Harris over WHN tomorrow . . . Several of WOR's artists have been granted long term extensions of contract. Among them are John Gambling, Ed Fitzgerald, Allie Lowe Miles, Raymond Gram Swing, Helene Daniels, Bob Emery and Barbara La Marr . . . Helen Taylor, fashion director for Walter Wanger film productions, will be Bide Dudley's WOR guest tomorrow . . . Pat Flanagan, WBBM (Chicago) will serve as judge in the selection of a new name for the Indiana University football team . . . Sophie Tucker will appear as guest on the Nash "Speedshow" Saturday night . . . Ella Logan arrived in Chicago last night where she will join the show of the Chez Paree . . . Mrs. Edward G. Robinson will appear with her husband on Monday's Lux "Radio Theatre" hour . . . Frank Buck will guest star on Eddie Cantor's program Sunday night . . . Pat O'Brien joins the Vallee troupe as a guest star this evening . . . Donald Flamm, president of WMCA, returns from Europe on the Rex today . . . Sonja Henie will be among Joe Cook's guests Saturday, while Roland Young will head the guest star roster on the "Saturday Night Party" this same evening. Jones Is Named Head Of Wilmington Union Wilmington, Jan. 13. — Philip Jones of Wilmington has been elected president of M. P. Machine Projectionists Local 473 at a meeting here. Other new officers include Leon H. McCairns, vice-president; Edward T. Veasey, financial secretary treasurer; Albert B. Williams, recording secretary; John R. Waller, business manager ; John Maisel, sergeant-at-arms. The executive board consists of the officers and Albert Hughes and Frank Page. The projectionists have been organized for 20 years and are affiliated with the Central Labor Union, Delaware State Federation of Labor and American Federation of Labor. 80 Firms Chartered Dover, Del., Jan. 13. — Eighty film, theatre, radio, television, and miscellaneous amusement companies were incorporated in Delaware with the secretary of state here during 1936. Forty-one of the 80 companies were formed to operate theatres and other places of amusement, 18 to deal in films, 14 to engage in miscellaneous amusement enterprises, and seven to deal in radio and television. Nine companies dealing in amusements changed their names during the year, while five made increases in capital. Hyde May Transfer WILM to Chester Wilmington, Jan. 13. — -Testimony in support of a proposal to move station WILM from Wilmington, Del., to Chester, Pa., was received in Washington today by examiner R. H. Hyde. President Clair McCullough, of the Delaware Broadcasting Co., operator of WILM and WDEL in Wilmington, declared that WILM could give greater service in Chester. Brown Quits WFBM for WLW Indianapolis, Jan. 13. — William J. Brown, chief announcer of WFBM for seven years, has joined the announcing staff of WLW at Cincinnati, the third announcer in recent years to make the transfer. The other two are Don Hancock, now with CBS ;it Chicago, and Dirwood Kirby. Ned Le Fevre, featured player with the Federal Players here, will be added to the WFBM staff. Also departing from WFBM for WLW is Mary Paxton Young, star of "Songs in Style," which was given twice weekly. She will appear on sustaining programs at Cincinnati. Armand Heads Exploitation Hollywood, Jan. 13. — Jean Armand has been appointed to head exploitation on the Haven MacQuarrie "Do You Want To Be An Actor?" amateur program. He will also handle his regular duties as exploitation chief of KFWB, the local Warner station. Ray Buffum has been placed in charge of publicity on the Gus Edwards program and Fred Dodge will do downtown news planting. Shift KFWB Program Hollywood, Jan. 13. — The local edition over KFWB of the Haven MacQuarrie "Do You Want To Be An Actor?" show has been shifted from Friday to Wednesday. Chase and Sanborn will hold their own auditions at the NBC headquarters for the network broadcasts in the future. Jean Armand will continue to cast the local shows. MacQuarrie will assist the sponsors in the auditioning. Oppose Columbus Stations Columbus, Jan. 13. — Examiners of the Federal Communications Commission have recommended that application of the Continental Radio Co. of Columbus and Toledo to build new stations be denied. The examiners reported the company is "legally, technically and financially responsible to build and operate the stations," but the need for additional radio service in the areas involved had not been shown. "Lone Ranger" May Switch Detroit, Jan. 13. — "The Lone Ranger," western act aired Monday, Wednesday and Friday evenings at 7:30 P. M., E.S.T. over WXYZ and the Michigan Network may go to another outlet, according to report. George W. Trendle conceived the original act which once played at the Fisher about two years ago when that theatre ran vaudeville. WNBC Renewals Heavy New Britain, Conn., Jan. 13. — WNBC, which is awaiting an F.C.C. decision on its full-time operation application, reports almost 100 per cent renewals in advertising contracts.