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MOTION PICTURE
DAILY
Friday, January 15, 1937
"Thin Man" Up To New Record
In Pittsburgh
Pittsburgh, Jan. 14. — Not even bad weather, the holiday excitement or the Rose and Orange Bowl games, could prevent "After The Thin Man" from running up a new all-time record _ at the Penn. In seven days, including the New Year's Eve midnight show, the picture grossed over $32,000, topping the eight-day take of "Born to Dance" by $3,000. _ The house's booking jam prevented it from being held and the comedy hit was moved to the Warner.
Everywhere else, business was considerably above average. At the Stanley, "Rainbow on the River" and a stage show got off to a good start but then fell way off and settled down to a moderate $21,500, while "Three Smart Girls" at the Alvin likewise looked headed for great things at the getaway, but also drooped in the middle and took $8,750.
Total first run grosses were $74,100. Average is $44,000.
Estimated takings for the week ending Jan. 7:
"THREE SMART GIRLS" (Univ.)
ALVIN— (2,000), 25c-40c, 7 days. Gross: $8,750. (Average, $5,500)
"STOWAWAY" (20th-Fox)
FULTON— (1,750), 25c-40c, 7 days, 2nd week. Gross: $5,500. (Average, $4,500)
"AFTER THE THIN MAN" (M-G-M)
PENN— (3,300), 25c-50c, 7 days. Gross: $32,000. (Average, $11,000) "RAINBOW ON THE RIVER" (Radio)
STANLEY — (3,600), 25c-60c, 7 days. Stage: Clyde Lucas' band, Buster Shaver and Olive and George Brasnow, Liazeed Arabs. Gross: $21,500. (Average, $18,500) "WANTED: JANE TURNER" (Radio)
"LET'S MAKE A MILLION" (Para.)
WARNER— (2,000), 25c-40c, 7 days. Gross: $6,350. (Average, $4,500)
"Plainsman" $9,500 Indianapolis Smash
Indianapolis, Jan. 14. — "The Plainsman," doing S. R. O. business much of the week and turning them away on Sunday, took a smash $9,500 at the Circle, above normal by $5,500. It was held.
"Camille" did excellent business of $11,000 at Loew's, $5,000 into the black. "Gold Diggers of 1937" was worth $5,500 to the Apollo, which was $1,500 upstairs. "Sing Me a Love Song," abetted by an elaborate stage show, brought $2,800 over the average to the Lyric for a total of $9,800.
Competition was nil and the weather continued mild.
Total first run business was $39,900. Average is $28,000.
Estimated takings for the week ending Jan. 8 :
"GOLD DIGGERS OF 1937" (F. N.)
APOLLO-(1,100), 25c-40c, 7 days. Gross: $5,500. (Average, $4,000)
"THE PLAINSMAN" (Para.) CIRCLE— (2,800), 25c-40c, 7 days. Gross: $9,500. (Average, $4,000) "THAT GIRL FROM PARIS" (Radio) "MAKE WAY FOR A LADY" (Radio) INDIANA— (3,200), 25c-40c, 7 days. Gross: $4,100. (Average, $7,000)
"CAMILLE" (M-G-M) LOEW'S— (2,800), 25c-40c, 7 days. Gross: $11,000. (Average, $6,000) "SING ME A LOVE SONG" (F. N.) LYRIC— (2,000), 25c-40c, 7 days. Stage: Wither's "Opry" and Will H. Hill's "Society Circus." Gross: $9,800. (Average, $7,000)
Thin Man" Grabs New High, Buffalo
Buffalo, Jan. 14. — "After the Thin Man" was a smash at the Buffalo during a week of record breaking boxoffice receipts in all houses. It garnered $27,200, topping normal by $15,200 and moved to the Great Lakes.
"Pennies from Heaven" took $15,000, a record at the Lafayette where average is $6,000. It was held. "Gold Diggers of 1937," at the Great Lakes, went to $12,000, over the line by $4,700. The Hippodrome was a close runner up, "The Smartest Girl in Town" and "Mad Holiday" netting $11,400, up by $4,100. "Banjo on My Knee" ajid "15 Maiden Lane," on a dual at the Century, grossed $7,600 in a $5,800 house.
The weather was mild and wet.
Total first run business was $73,200. Average is $38,400.
Estimated takings for the week ending Jan. 9 :
"AFTER THE THIN MAN" (M-G-M)
BUFFALO— (3,000), 30c-50c, 7 days. Gross: $27,200. (Average, $12,000) "THE SMARTEST GIRL IN TOWN" (Radio)
"MAD HOLIDAY" (M-G-M)
HIPPODROME— (2,500), 25c-40c, 7 days. Gross: $11,400. (Average, $7,300).
"GOLD DIGGERS OF 1937" (F.N.) GREAT LAKES— (3,000), 25c-40c, 7 days. Gross: $12,000. (Average, $7,300).
"BANJO ON MY KNEE" (20th-Fox)
"15 MAIDEN LANE" (20th-Fox) CENTURY— (3,000). 25c, 7 days. Gross: $7,600. (Average, $5,800) "PENNIES FROM HEAVEN" (Col.) LAFAYETTE — (3,300), 25c, 7 days. Gross: $15,000. (Average, $6,000)
"Thin Man" Smash Hit in Louisville
Louisville, Jan. 14.— "After the Thin Man" led the way as all first runs ran up grosses which topped average by a wide margin. The film at Loew's State did $14,000, against an average of $5,500. Business was so heavy on New Year's Eve that the sale of tickets was suspended. The film was held another week.
"College Holiday" beat an average $4,500 by 100 per cent at the Rialto, taking $9,000. The picture was moved to the Brown.
The weather was warm and rainy, with night clubs, hotel floor shows, and private parties providing most of the competition.
Total first run business was $36,500. Average is $22,400.
Estimated takings for the week ending Jan. 7 :
"THREE SMART GIRLS" (Univ.)
BROWN— (1,500), 15c-25c-40c, 7 days, 2nd downtown week. Gross: $2,400. (Average, $2,500)
"PIGSKIN PARADE" (20th-Fox) "CRAIG'S WIFE" (Col.) "STAR FOR A NIGHT" (zOth-Fox) "MUMMY'S BOYS" (Radio)
KENTUCKY— (900), 15c-25c, 7 days, split week. Gross: $2,400. (Average, $1,700) "AFTER THE THIN MAN" (M-G-M) LOEW'S STATE^(3,000), 15c-25c-40c, 7 days. Gross: $14,000. (Average, $5,500) "GOLD DIGGERS OF 1937" (F. N.) MARY ANDERSON— (1,000), 15c-25c-40c, 7 days, 2nd week. Gross: $2,700. (Average, $3,500)
"20,000 YEARS IN SING SING" (F. N.) "I FOUND STELLA PARISH" (F. N.) "CASE OF THE LUCKY LEGS" (F. N.) "ALICE ADAMS" (Radio)
OHIO— (900), 15c, 7 days, split week. Gross: $1,500. (Average, $1,200)
"COLLEGE HOLIDAY" (Para.) RIALTO— (3,000), 15c-25c-40c, 7 days. Gross: $9,000. (Average, $4,500)
"ONE IN A MILLION" (20th-Fox) STRAND — (1,500), 15c-25c-40c, 7 days. Gross: $4,500. (Average, $3,500)
What a Life!
Boston, Jan. 14. — Small wonder that managers get grey! Francis Gooch, manager of the M. & P. Columbia in Bath, Me., had a special show scheduled the other morning. The film didn't arrive on time. He had to borrow shorts. The feature arrived and was the wrong one. Gooch announced from the stage that those present could get refunds or passes. Every light in the city went out during the announcement. The light came back on in 10 minutes, but when it came time to put on the evening show there was too little power for projection.
Gooch asked for volunteers for an impromptu amateur show. An old phonograph was too old. Gooch borrowed a radio, but there wasn't enough power to run the radio. For the climax, the Columbia showed two emergency features that night without any advance advertising— and broke the all-time house record!
"Love on Run" Is Milwaukee's High
Milwaukee, Jan. 14. — "Love on the Run" and "Can This Be Dixie?," were top money for the week, grossing $10,000 at Fox's Wisconsin, just $2,000 above average. Second money went to "The Plainsman" and "Hats Off" with a $6,500 take at the circuit's Palace. This was $1,500 to the good.
With all houses opening their new shows for the benefit of New Year's Eve celebrants at a 75-cent top, instead of the usual 50 cents, business for the new week opened strong and all first runs cleared par. The only house charging less than 75 cents for New Year's Eve was the Riverside, which raised its top ante from 30 to 40 cents.
It grossed $5,800 with "The Man Who Lived Twice" and a stage show. This was $800 above average, while "Gold Diggers of 1937" and "Wanted : Jane Turner," did $5,500 at the Warner.
All houses ran only a single feature program with selected shorts for the New Year's Eve entertainment.
Total first run business was $29,600. Average is $24,500.
Estimated takings :
Week Ending Jan. 6:
"GOLD DIGGERS OF 1937" (F. N.) "WANTED: JANE TURNER" (Radio)
WARNER— (2,400), 25c-35c-50c, 6 days. Gross: $5,500 (Average, $5,000)
Week Ending Jan. 7:
"THE PLAINSMAN" (Para.) "HATS OFF" (G. N.)
PALACE— (2,400), 25c-35c-50c, 7 days. Gross: $6,500 (Average, $5,000) "THE MAN WHO LIVED TWICE" (Col.)
RIVERSIDE— (2,300), 20c-25c-30c, 8 days. Stage: "Hello 1937" Revue. Gross: $5,800. (Average, $5,000)
"COLLEGE HOLIDAY" (Para.) "ARIZONA MAHONEY" (Para.) STRAND— (1,400), 25c-35c,50c, 7 days. Gross: $1,800. (Average, $1,500)
"LOVE ON THE RUN" (M-G-M) "CAN THIS BE DIXIE?" (20th-Fox) WISCONSIN— (3,200), 25c-35c-50c, 7 days. Gros: $10,000. Average, $8,000)
13
"Diggers" Big Detroit Draw
With a Show
Detroit, Jan. 14. — "Gold Diggers of 1937" was a gold mine at the Michigan, with Ina Ray Hutton heading a stage show. The $29,300 take was over par by $9,300.
In spite of this terrific business "One in a Million" and a stage show headed by Francis Lederer ran up to $28,600 at the Fox, and "The Plainsman" was strong with $12,200 at the United Artists.
Total first run business was $93,800. Average without the Downtown is $65,000.
Estimated takings for the week ending Jan. 7: "CHARLIE CHAN AT THE OPERA" (20th-Fox)
"YOU CAN'T GET AWAY WITH IT" (Univ.)
ADAMS— (1,770), 10c-40c, 7 days. .Gross: $4,700. (Average, $5,000)
"ONE IN A MILLION" (20th-Fox)
FOX— (5,100), 15c-75c, 7 days. Stage: Francis Lederer, 3 Slate Bros., Pappy, Zeke & Ezra, Dorothy Martin & Co., 6 DeCardos. Gross: $28,600. (Average, $20,000) "GOLD DIGGERS OF 1937" (F.N.)
MICHIGAN— (4,100), 15c-75c, 7 days. Stage: Ina Ray Hutton & Melodears, Winstead Trio, Trado Twins, Jackie Gilford, Margie Palm. Gross: $29,300. (Average, $20,000)
"POLO JOE" (W.B.) "JUNGLE PRINCESS" (Para.)
STATE— (3,000), 10c-40c, 7 days. Gross: $5,200. (Average, $5,000)
"THE PLAINSMAN" (Para.)
UNITED ARTISTS— (2,070), 15c-65c, 7 days. Gross: $12,200. (Average, $10,000) "GARDEN OF ALLAH" (U.A.)
MADISON— (2,000), 15c-65c, 2nd week. Gross: $9,200. (Average, $10,000) "I COVER CHINATOWN" (Wm. Steiner)
"HOUSE OF SECRETS" (Chesterfield)
DOWNTOWN— (2,950), 10c-35c, 7 days. Gross: $4,600.
"Smart Girls" and Band Hit at Omaha
Omaha, Jan. 14. — The Orpheum set the pace New Year's week, grossing $13,300 for "Three Smart Girls" and Louis Armstrong's band. This topped par by $5,800.
Business at the Omaha for "One in a Million" and "General Spanky" surged over the top with a take of $8,500, or $3,000 above average.
The Paramount continued to find its readopted policy of a 55-cent top paying dividends when "The Plainsman" and "Under Your Spell" grossed $11,000, or $1,700 over par, for the second best take since the October reopening.
Midnight shows New Year's Eve helped offset the weather for all houses.
Total first run business was $38,200. Average is $26,300. Estimated takings :
Week Ending Jan. 6:
"THAT GIRL FROM PARIS" (Radio) "NIGHT WAITRESS" (Radio)
BRANDEIS— (1,200), 25c-35c-40c, 7 days. Gross: $5,400. (Average, $4,000)
"THE PLAINSMAN" (Para.) "UNDER YOUR SPELL" (ZOth-Fox)
PARAMOUNT— (2,900), 25c-35c-55c, 7 days. Gross: $11,000. (Average, $9,300)
Week Ending Jan. 7:
"ONE IN A MILLION" (20th-Fox) "GENERAL SPANKY" (M-G-M)
OMAHA— (2,200), 25c-40c, 7 days. Gross: $8,500. (Average, $5,500)
"THREE SMART GIRLS" (Univ.)
ORPHEUM— (3,000), 35c-55c, 7 days. Stage: Louis Armstrong's Band. Gross: $13,300. (Average, $7,500)