Motion Picture Daily (Jan-Mar 1937)

MOTION PICTURE RADIO DAILY RADIO Wednesday, January 27, 1937 4 Radio Personals ► DR. MAX A. JORDAN, European representative of NBC, sails for London today . . . Dave Driscoll, of Mutual's special events staff, left by plane for the flood area late yesterday . . . The Ritz Brothers are out of Friday's "Hollywood Hotel" cast and Irving Berlin is in. Berlin will sing the first song he ever wrote, "Marie From Sunny Italy," which was composed in 1907 . . . Erin O'Brien-Moore, prominently cast in "The Plough and the Stars," the CBS "Hammerstein Music Hall" guest for the Feb. 2 broadcast. . . . + Alan Roberts of WMCA is slated for a new night spot. Formerly heard Sunday afternoons, Roberts will now broadcast from 9 to 9:15 P. M., E.S.T. . . . Jean Parker, sister of Frank Parker, will be Bide Dudley's WOR guest tomorrow at noon . . . General Mill's "Gold Medal Feature Hour" will feature a short-waved talk from Europe by Sarah Pennoyer, stylist, on the Feb 5 broadcast . . . "Dan Hardin's Wife," popular NBC serial will be heard hereafter from 1:45 to 2 P. M., E.S.T. beginning Feb. 1. The program is heard Mondays through Fridays . . . The new Gladys Swarthout series for the ice and refrigerator industry is set at long last. The program begins Feb. 10 at 10:30 P. M., E.S.T. over the NBC-Red . . . Maggy Rouff, Paris fashion expert, has been signed by John H. Woodbury, Inc., as style and color consultant . . . The Joe Louis-Bob Pastor fight Friday will be broadcast exclusively over WHN . . . Betty Vandenberg, daughter of the Michigan senator, will appear as guest piano soloist with the NBC symphony orchestra Feb. 4 on the NBCBlue . . . Joseph Martin, singer from Cleveland, has been signed by NBC's Artists Bureau. Two Stations Added To NBC's Networks NBC has added two additional stations to its networks, it became known yesterday. The stations are WBOW, Terre Haute, and WGBF, Evans ville, Ind. Both stations will join NBC Feb. 1. The two additions will bring the NBC station total to 115 It is not known at the moment with which network the stations will be come affiliated, the Blue or the Red. WBOW is a 100 watter, owned and operated by Banks of Wabash, Inc. WGBF is a 500 watt station, owned and operated by the Evansville on the Air Co., Inc. Construction of 3 Stations Approved Washington, Jan. 26. — Construe tion of three new broadcasting stations, at La Junta, Colo., Corpus. Christi, Tex., and Ashtabula, O., today was authorized by the F. C. C. The first will be of 100 watts power, the other two of 250 watts power each. The commission also awarded oper ating licenses to three new stations lo cated at Evansville, Ind., Newport News, Va., and Dublin, Tex., all to use 100 watts at night and 250 watts daytimes. $42,497,970 Spent by 20 Agencies with NBC and CBS The following chart shows the 20 leading advertising agencies ranked by the total network billings with both major networks, NBC and CBS: Agency Time Buys Blackett-Sample-Humraert $6,011,665 Lord & Thomas 5,573,278 J. Walter Thompson 5,148,557 N. W. Ayer & Son 3,276,155 Batten, Barton, Durstine & Osborn 2,716,819 Benton & Bowles 2,419,182 Young & Rubicam 2,244,484 Biackman 2,018^44 Stack-Goble 1,501,678 Erwin Wasey 1,467,959 F. Wallis Armstrong 1^56,154 Ruthrauff & Ryan 1,237,926 Wade Adv. Co 1,220^132 Newell-Emmett 1,189,426 Roche, Williams & Cunnyngham. . . 1,048,683 Wm. Esty & Co 1,047,534 CampbellEwald 854,279 Lennen & Mitchell 782,043 Hutchins Adv. Co 745,020 Paris & Peart 738,652 Total 20 agencies $42,497,970 The leading 20 agencies at CBS for 1936 made the following time purchases : Agency Time Buy Batten, Barton, Durstine & Osborn $2,360,292 Blackett-Sample-Hummert 1,963,086 N. W. Ayer 1,822,945 Benton & Bowles 1,562,135 F. Wallis Armstrong 1,256,154 Ruthrauff & Ryan 1,192,704 Newell-Emmett 1,095,810 Lord & Thomas 1,080,908 Wm. Esty Co 1,047,534 J. Walter Thompson 997,181 Hutchins Advertising Co 745,020 Stack-Goble 568,427 Paris & Peart 566,060 Young & Rubicam 499,300 Erwin Wasey 410,673 J. Stirling Getchell 344,437 Knox-Reeves 341,410 Frances Hooper 324,596 Arthur Kudner 321,390 Maxon 306,006 Forty-two advertising agencies bought Mutual time in 1936 to an aggregate of $1,881,316. This is the breakdown for that network: Agency Time Buy Blackett-Sample-Hummert $282,976 Sehl Advertising 184,356 William Esty 118,589 Erwin Wasey 99,055 Young and Rubicam 85,630 Stack-Goble 85,165 Ruthrauff and Ryan 72,252 Lennen and Mitchell 61,668 Chas. Daniel Frey 61,324 H. M. Kiesewetter 60,737 De Garmo Corp 59,897 Marschalk and Pratt 54,460 U. S. Advertising Corp 54,028 H. W. Kastor and Sons 51,605 Couldn't Keep Well Memphis, Jan. 26.— Station WNBR contracted recently for a daily five-minute program on "How To Keep Well" under sponsorship of a local chiropractor. The sponsor was to conduct the program personally. He went on the air with his health talk the second day — after missing the first broadcast because of illness — but on the third day had to suspend indefinitely as he was taken to a Memphis hospital with an internal ailment. Hanff-Metzger 41,807 Albert M. Ross 41,660 Lord and Thomas 40,496 Luckey Bowman 37,942 Kelly Stuhlman 37,644 Kenyon and Eckhardt 34,968 Reinecke, Ellis, Younggreen and Finn 30,950 Geyer, Cornell and Newell 30,851 Dorland Inter'l 29,500 Baggaley, Horton and Hoyt 27,691 Roche, Williams and Cunnyngham. 23,257 Donahue and Coe 21,936 Batten, Barton, Durstine and Osborn 21,403 Neisser-Meyerhoff 19,892 Presba, Fellers and Presba 15,902 Ralph H. Jones 14,697 Henri, Hurst and MacDonald 14,277 Aitkin Kynett 9,031 Rogers and Smith 8,652 Aubrey, Moore and Wallace 7,867 Vanderbie and Rubens 7,631 Brooke, Smith and French 7,482 James R. Flanagan 6,201 Newell-Emmett 5,279 Samuel C. Croot 4,032 Guenther-Bradford 3,536 Franklin Bruch 3,487 Neff-Rogow 1,503 Total, 42 agencies $1,881,316 Rector Signed for Series George Rector has been signed for a new daytime series featuring food talks with recipes over CBS beginning Feb. 17 and continuing three times weekly for Phillips Packing Co., Inc. The series will be heard Wednesdays, Thursdays and Fridays from 1 :30 to 1 :45_ P. M., E. S. T., over 31 CBS stations. Biackman Advertising, Inc., is the agency. Lord & Thomas, First at NBC, Moved from 3rd Place in '35 Lord & Thomas, largest agency time buyer at NBC in 1936, moved up from third to top spot, nosing out J. Walter Thompson & Co. and Benton and Bowles. Lord & Thomas, on behalf of its clients, spent $4,492,369, an increase of 47.9 per cent over 1935. Benton and Bowles was 10th in 1936, its expenditures with NBC reflecting a shrinkage of 75.5 per cent. Erwin Wasey and Co. and Stack-Goble moved into the first 10, while McCann-Erickson which was seventh in 1935, dropped to 13 in 1936. Cecil, Warwick and Cecil, 10th in 1935, fell to 18th. _ The statistical picture follows : 1936 193S % Change Rank 1936 Rank 1935 from 1935 1. Lord & Thomas $4,492,369 3 $3,037,441 +47.9% 2. J. Walter Thompson Co 4,151,376 1 4,198,113 — 1.1 3. Blackett-Sample-Hummert, Inc 4,048,579 4 2,273,512 +78.1 4. Biackman Advertising, Inc 2,018,344 5 1,304,886 +54.7 5. Young & Rubicam, Inc 1,745,184 8 1,032,041 +69.1 6. N. W. Ayer & Son, Inc 1,453,210 6 1,141,565 +27.3 7. Wade Advertising Agency 1,220,132 9 858,671 +42.1 8. Erwin Wasey & Co., Inc 1,057,286 11 683,538 +54.7 9. Stack-Goble Advertising Agency 933,251 13 540,429 +45.7 10. Benton & Bowles, Inc 857,047 2 3,499,439 —75.5 Name Mrs. Van Loon To Do Federal Show Washington, Jan. 26. — Plans of the U. S. Office of Education to undertake broadcasting in a big way were made public today by Secretary of the Interior Harold L. Ickes with announcement of the appointment of Mrs. James Van Loon to the script department of the educational radio proj ect. Daughter-in-law of Hendrik Willem Van Loon, writer and NBC commentator, Mrs. Van Loon will write a series of radio scripts on the functions of municipal government, the first to cover some community near New York. The initial program will be offered over a local station. If sufficiently popular, similar programs will be offered to stations all over the country. Yankee's Official Entity Authorized Washington, Jan. 26. — Establishment of the Yankee Network as an entity in radio was accomplished today when the F. C. C. approved applications of the Shepard Broadcasting Service to change its name to Yankee Network for both of its stations, WNAC, Boston, and WEAN, Providence and the Southern Connecticut Broadcasting Corp. assigned its license for WICC, Bridgeport, to the Yankee Network. Noonan 'Cathedral' Revived by WMCA WMCA has revived one of radio's earliest "hit" programs, "The Cathedral of the Underworld." The program was originally made famous by the late Tom Noonan, the "Bishop of Chinatown," and was abandoned shortly after his death in 1934. Homer Rodeheaver, an ex-associate of Bill Sunday, is now charge of the series, which returned last Sunday over WMCA and the InterCity network stations. Tells of Job Done In Restoring WCKY (Continued from page 1) city and the outside world. The station went on the air at 9:17 A. M. yesterday powered by a Diesel electric unit after having been silent since Monday morning as a result of a burned generator bearing. Studio staffs worked by the light of candles until current could be supplied by their portable unit. The staff worked without rest, day and night, in dark and cold, surmounting terrific odds at both the studio and transmitter. "In addition to our power being off," said Dressman, "our telephone lines to the transmitter were down and only monumental efforts on the part of our engineers and the phone company's men restored them to use, again bringing the news to the outside world. The cellar of the studio building is being slowly flooded and the river waters which inundate the streets are within half a block of us. Many machines have been transferred from the studio to the Wilson Theatre, where current is still available. 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