Motion Picture Daily (Jan-Mar 1937)

Record Details:

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NOW IT'S 20th's ON THE AVENUE' PUTTING EXHIBS ON EASY STREET! NEW YORK: Held over in prerelease run at Radio City Music Hall. 2nd week opening stronger than 1st. # PHILADELPHIA: Held over after first smash pre-release week. # ALBANY: Running way ahead of "Pigskin Parade." BALTIMORE: 20% bigger in 5 days than whole week of "One in a Million." # WATERBURY: Out-grossing "One in a Million" and "Pigskin Parade." # SEATTLE: Absolutely sensational business! SPRINGFIELD (Mass.): Beat ing "One in a Million's" record run. BRIDGEPORT: Pulling ahead of "One in a Million." MIAMI: Biggest single day in theatre's history. Necessary to turn away hundreds! MEMPHIS: Hitting "One in a Million" grosses! WORCESTER: Neck-and -neck with "One in a Million." DALLAS: Ahead of "Pigskin Parade." RICHMOND (State): Leading "One in a Million." MINNEAPOLIS: Well ahead of "Pigskin Parade." CLEVELAND: Topping "One in a Million" by 30%! SALT LAKE CITY: Right up with "One in a Million's" smash run! — And there' 's no let-up in the top-gross pace the keystone °^ *'One "> a Million'* and "Lloyds of London"! OF YOUR FUTURE DICK POWELL and MADELEINE CARROLL in IRVING BERLIN'S "ON THE AVENUE" with ALICE FAYE, RITZ BROTHERS and GEORGE BARBiER, Alan Mowbray, Cora Witherspoon,Stepin Fetch it, Sig Rumann. Directed by Roy Del Ruth. Associate Producer Gene Markey. Screen play by Gene Markey and William Conselman. Music and lyrics by Irving Berliri. Dances staged by Seymour Felix. Darryl F.Zanuck in charge of production