Motion Picture Daily (Jan-Mar 1938)

•riday, February I 1 , 1938 MOTION PICTURE DAILY RADIO 13 fear-Round NBC Sponsors Totaled 44 During 1937 I! The growth of year-round radio Jvertising is shown on a chart just repared by NBC, which indicates lat in 1927 only four advertisers ged the network's facilities on a 12kj^jbth basis, while during 1937 r^ponsors were on the air for fullear periods. i The four advertisers which were on IBC continuously for the 12 months (f 1927 are Bristol-Myers, Cities .ervice, General Foods, and RCA. 'he same four were the only 12lonth users of NBC air time the Dllowing year, but in 1929 three thers were added : American Tobacco 'o., Firestone Rubber Co., and Genral Electric. The list of continuous users of i early air time thereafter grows teadily, with 13 in 1930, 18 in 1931, 9 in 1932, 16 in 1933, 28 in 1934, 2 in 1935, 36 in 1936, and 44 in 1937. Permits Asked for Three New Stations (.Continued from page 1) lay power from 100 to 250 watts was :iled with the commission by WEDC, Chicago. The commission today set for hearng applications of Edward J. Doyle or a new 1,500-kilocycle station at Rochester, with 100 watts power light, 250 watts day ; WRSP, Inc., for t 1,500-kilocycle station at Wisconsin Rapids, Wis., with 100 watts night, 250 watts day ; R. C. Atwood for a 1,500-kilocycle station at Port Angles, Wash., with 100 watts night, 150 watts day; Martin Anderson for ii 1,500-kilocycle station at Orlando, pa., with 100 watts night, 250 watts Iday; WCBA, Allentown, Pa., for increase of power from 500 to 1,000 watts, and WBIG, Greensboro, N. C, or increase of day power from 1,000 o 5,000 watts. It was announced that examiners' "eports have been received recomriending the granting of applications }f WACO, Waco, Tex., for increase Df day power from 100 to 250 watts, ind Church of Jesus Christ of LatterDay Saints for an international broadrasting station using frequencies of 5,020, 9,510, 11,710, 15,170 and 25,675 <ilocycles, with 50,000 watts power, at Salt Lake City. Other reports recommended denial jf applications of the Pacific Radio lorp. for a 1,320-kilocycle station at Grants Pass, Ore., and W. H. Kindig [pr a 710-kilocycle station at Hollyl.vood. •NBC Forming Staff Orchestra on Coast Hollywood, Feb. 10. — The first •taff orchestra of NBC in Hollywood s now being organized and will be )resented shortly in a new series of ustaining programs. Frank Hodek will direct the new irchestra. He and Meredith Wilson ire conducting the auditions. At one lme Hodek was musical director for he Publix Theatres located in the nidwest. ► Radio Personals i ALFRED W ALLEN STEIN flew to Cleveland last night via United Air Lines to fulfill a Mutual broadcasting engagement. . . . Sam Taylor, VYHN's Hollywood commentator, boarded a plane last night for Hollywood. . . . Dorothy Chapman, soprano, has joined the "Italian Gaieties" company on WOV. . . . Edgar Lee Masters and Norman Corwin will be guests of A. M. Sullivan on his "New Poetry" program over Mutual, Sunday afternoon at 2 :30 P. M. + Mary Brill, NBC harpist, is to have a screen test. . . . Haven MacQuarrie will leave for Hollywood Feb. 20 to air his programs from there. . . . Mutual will send Benay Venuta to Washington to entertain the delegates at the N.A.B. convention with her songs. . . . Carson Robinson and his Buckaroos, who are heard on Mutual, will play a month of music hall engagements in London and Paris during April. + Bob Carter, WMCA chief an Cut Radio Space The New York Sun will suspend its spread of Saturday radio pages effective next week. It is reported, however, that the newspaper will publish some radio material, but only that of a technical nature. Status of the Sun's present radio staff, comprising A. L. Bragdon and Moe Entler, is not known at the moment. nouncer, soon may trek Hollywood way, having received several interesting offers to go there. . . . B. W. Wilkins, formerly assistant sales director at WNEW, has joined the sales staff of WMCA. . . . Jane Froman will arrive from Florida Saturday morning. . . . WOR will set up a special booth for Bob Edge, its hunting authority, at the National Sportsmen's Exhibit at the Grand Central Palace, Feb. 18 to 26. . . . Roy Atwell will join the Joe Penner cast with the broadcast of Feb. 20. . . . Guy Lombardo will present the five best film tunes of the year, as selected by the Academy, on his Feb. 20 broadcast over CBS. Billing Totals to Be Released by NBC Following conferences among NBC executives, the network has reversed itself on its recent decision to withhold monthly billing figures from the trade, and on Monday, the billings will be made available for January. Thereafter the figures wall be released shortly after the first of each month. Whether or not NBC's reversal will have any influence at CBS and Mutual is not known at the moment. It is believed, however, that the networks in question will not hold to their declared intention to withholding their billings, in view of NBC's action. West Becomes Allen Sponsor The West Disinfecting Co., for C-N, has closed a 52-week contract with WHN for participation in Ida Bailey Allen's "Homemakers of the Air" on Monday, Wednesday and Friday. Moser & Cotins is the agency. WNEW Is Four Years Old WNEW will be four years of age on Sunday, but no ceremonies have been planned by the station. FCC Sets Hearings On G. E. Television (.Continued from page 1) at Schenectady, to transmit pictures only with power of 40 watts, one to operate in the 1 56,000162,000-kilocycle band and the other in the 44,000-50,000-kilocycle band ; one at Albany, to transmit pictures and sound on the 44,000-50,000-kilocycle band with 10,000 watts power for video and 3,000 watts for aural, and a station at Bridgeport, to transmit pictures on 66,000 kilocycles with 10,000 watts power and sound on 72,000 kilocycles with 300 watts power. Glenna Strickland on WINS Glenna Strickland, now on WNEW, will have a new series of programs over WINS, to be presented under the auspices of the Institute of Food Products, beginning this Monday, and six times weekly, from 9 :30 to 10 A.M. Morrow to KDKA Sales Staff Pittsburgh, Feb. 10. — Lynden Morrow, on sales promotion at KDKA, has been transferred to the sales department. Morrow joined KDKA to handle publicity in 1933. New Shows on the Air "Famous Fortunes" "Famous Fortunes," a new series depicting in dramatized form the careers of America's millionaires, is a novel and entertaining new program on Mutual. The initial presentation dealt with the life of Commodore Cornelius Vanderbilt. Neil O'Malley played the role of the Commodore, playing him from the ages of 16 to 70. He was skillful in fashioning his voice to the increasing years of the character. The principal fault of the program is its abbreviated time on the air, 15 minutes. It obviously is quite difficult to trace a full career in that limited time, and consequently much bridging and glossing over of events is resorted to via a commentator, in this instance Mark Hawley. Production, however, by John Bates, was excellent, as was the script, by Margaret di Mott. Richland Shoe Co. sponsors, Wednesdays from 7 :45 to 8 P. M. Badger, Browning and Hershey is the agency controlling the account. Banner Around the Country Chicago Clark Dennis, NBC tenor, will play a week's engagement at the StateLake theatre in Chicago starting today. Dennis made a personal appearance at the Arcadia theatre, St. Charles, 111. . . Everett Mitchell, announcer, and the Ranch Boys, vocal trio, entertained at the Chicago Daily News. Joe Wolverton of the novelty team of Bennett and Wolverton is still trying to steady his nerves. The other day he was walking toward his hotel when a woman plunged from the 11th floor of a hotel and landed almost at his feet. . . Curley Bradley of the Ranch Boys, who has been laid up with a steptococci infection of the throat, is back at work in the NBC studios. . . Barry Hopkins, veteran Pacific Coast leading man, who is widely known in advertising circles as Joseph Connell, has arrived here to make his home. . . Jack Fulton and Franklyn MacCormack celebrated their 66th air-week this past week and report that 1,000 songs and 700 poems have been broadcast during that period. _ Francis X. Bushman will play opposite Joan Blaine in "Valiant Lady" which will start a five-a-week broadcast series in March over NBC. . . Rush Hughes, son of writer Rupert Hughes, is now doing a new broadcast called the Hughes Reel over WIND. Hollywood KEHE's "Listen Ladies," presented daily Mondays through Fridays, again will have an audience, a feature discontinued some months ago because the demand for tickets was so great that it could not be filled. . . Alice White and Buster Crabbe will make guest appearances on the Jessel program on Mutual Sunday. KFWB will inaugurate a new program, "Men Over Forty," tentatively titled, to feature the achievements of men past that age in various fields. Manning Ostroff will conduct the airer. . . Procter & Gamble's script show on KNX, "Judy and Her Jesters," has been renewed for 26 weeks. . . The Universal Camera Corp. (Univex) has taken over the Sunday night news program on KNX. Willis M. Parker, KFI-KECA staff continuity writer, has resigned to devote his time to writing a novel and his transcribed radio programs. . . KMTR, by remote control, will pick up a bowling tournament between players of Paramount, Columbia, RKO, Warners and 20th CenturyFox studios. . . Programs of the station have been moved to the new studios on Cahuenga Boulevard, although the offices will remain in their present location. The formal opening has been set for March. _ Ernest Jarvis has been appointed assistant to Marion Karol, continuity editor of KNX. . . Eddie Cantor's new CBS broadcasts for Camels will start March 28 and will be heard on the coast from 7:30 to 8 P. M., P. S. T.