Motion Picture Daily (Jan-Mar 1938)

14 MOTION PICTURE DAILY Friday, February I I, 1938 Radio XEBG Drops English On Its Day Programs San Diego, Feb. 10.— XEBG is taking no chances with a new shakeup of Mexican stations in the offing. The border transmitter is billing itself as "The only 100 per cent Mexican station." It uses no English from 8 A. M. to 10 P. M. The final 10 to 11 hour is dedicated to American listeners — who are given jazz records and a chance to buy oil leases. The announcer invites Americans to listen all day, remarking : "Even if you don't understand the announcements, you'll enjoy the music," which is all of Latin tempo or classical recordings. San Diego air is now crowded with seven border transmitters, with listeners particularly up in arms against XELO with its broad signal messing up network stations on this side. WMCA Lists New Accounts The weekly report on new business on WMCA includes a 52-week renewal with Community Opticians for the Zeke Manners "Gang." The agency is Commonwealth Advertising. Other new business includes Seedol Laboratories, program titled "Your Good Neighbors," for 13 weeks daily, starting Feb. 13. Grady & Wagner, Inc., is the agency. Also, Horvita, Inc., has purchased participation in "Anice Ives Everywoman's Hour" for 13 weeks ending May 6, through the Schuyler agency. Alcorns to Return Thursday W. C. Alcorn, vice-president and general manager of WBNX, accompanied by Mrs. Alcorn, will return to New York on the Empress of Australia next Thursday following a month's cruise. Two days after their arrival Sidney W. Caulfield, treasurer and in charge of sales at WBNX, will embark with Mrs. Caulfield for a month's cruise to the West Indies. KTUL Adds Hamilton, Organist Tulsa, Feb. 10. — KTUL has added Wade Hamilton as organist. Hamilton was formerly organist for Universal and for KNX, KFI and KFJ and came to Tulsa directly from the coast. In the announcing department Ken Linn, from WLW, has been added, while John Esau, formerly manager of WBBZ, Ponca City, Okla., has been named chief of merchandising and publicity. Camera Firm Has KNX Show Hollywood, Feb. 10. — The Universal Camera Corp., sponsor of the regular KNX "Sunday Night News," has renewed the period for 52 weeks effective at once. Swift & Co. has purchased a period in the "Housewives Protective League" participation series on KNX, for 13 weeks. Pepsodent on "Ballroom" The Pepsodent Co. has purchased participation in the Martin Block "Make Believe Ballroom" on WNEW. beginning Monday. The company will sponsor the 10:15 A. M. period six days a week. Lord & Thomas is the agency. San Diego Stations Join for Dedication San Diego, Feb. 10.— KFSD, NBC outlet and KGB, MBS unit, will join staffs and equipment for joint presentation of a utility dedication. Announcers and players from both stations are collaborating on a dramatization of the San Diego Gas & Electric Co.'s history, to be followed by the whine of a huge new electric generating unit as it turns over for the first time. Remote equipment is being furnished by KFSD while KGB tosses in its entire production crew. The utility is a heavy time buyer on both stations. NBC Recording New Series by Sokolsky The NBC electrical transcription service is recording a new series of weekly programs for the National Association of Manufacturers. The 15minute recordings present discussions of current events and trends in the economic picture by George E. Sokolsky. The programs are to be made available without cost to one station in each community. They have already been scheduled on more than 235 stations in various parts of the country. Girl Band in New Program Cincinnati, Feb. 10. — The Coon Creek Girls, from the mountain section of Kentucky, said to be the only girl fiddling band in the country, have begun a new commercial over WCKY, sponsored by Appliances, Inc., and Fairbanks-Morse. The program, which features authentic mountain music and old ballads, is fed to WHIO, Dayton, and WBNS, Columbus, at 11 A. M., E.S.T., on Mondays, Wednesdays and Fridays. Glenn Dolberg Joins KPO-KGO San Francisco, Feb. 9. — Glenn Dolberg, former manager of KFI and KECA in Los Angeles, has been named program manager for KPOKGO, local NBC outlets, succeeding Ken Carney. The latter has resigned to enter radio production in Hollywood. W. K. Bailey to Manager WAAW Omaha, Feb. 9. — W. K. Bailey has been named station director of WAAW, but will continue to handle the commercial department, which he formerly managed. Duane Gaither has been appointed program and production manager. Elect Holbrook Vice-President R. D. Holbrook has been elected a vice-president and member of the board of Compton Advertising, Inc. Compton is heavily in radio, its principal air accounts being the Procter & Gamble script shows. Jones Takes Over WCKY Post Cincinnati, Feb. 10. — Mendel Jones, formerly program director of WHK and WCLE, Cleveland, has assumed his duties as production and promotion manager of WCKY. Film Measure Completed by Commons Unit (Continued from page 1) forcing them either to accept his whole alternative quota proposal or abandon it entirely. He protested limiting the cost clause for quota eligibility on next year's American product to 460 films, which, he said, will result in increased demands for British pictures, but no British film supply. Stanley declared that when the measure is brought to the floor of the Commons, he would introduce two changes in the act, one concerned with reciprocity and the other related to the amount of quota right to be obtained on especially expensive films. There is no specific indication at this time exactly when the bill will be brought up for the third reading in Commons. After that procedure the vote will be taken, and later the measure will go to the House of Lords. In the event that the House of Lords does not approve the bill, it will be returned to the Commons for further consideration. The present distributors' quota will expire on March 31, and the exhibitors' quota in September. CEA Presents Plans In "A" Film Booking London, Feb. 10. — The Cinematograph Exhibitors' Association, continuing its conference today with the Kinematograph Renters' Society (distributors) on the booking of so-called "A" films, offered two plans. The exhibitors had registered sharp objection to the distributor plan to limit exhibitors to playing only one "A" film on a program. The schemes proposed by the exhibitor organization were claimed by its representatives to be practical and having as their objective the booking of only one "A" film on a program. One suggestion was based on an insistence that the great majority of the advertising and billing costs be expended on the "A" film on a program, with penalties to be exacted for violation. The other suggestion was for a special "A" film contract, with heavy and accumulative penalties for offenders, whether distributor or exhibitor. The distributors will consider the plans at a special meeting next week. Allied to Decide on Its Insurance Plan Allied's insurance committee is to make a decision on the offer of the Associated Indemnity Co. of San Francisco for a group rate on exhibitors' liability insurance coverage. The rate proposed is 10 per cent lower than that in effect with Lloyds, which has contracts in effect with a number of Allied members. The new proposal will either supersede the Lloyds plan or will supplement it, it was said here yesterday by Arthur K. Howard of Boston, Allied's recording secretary. Others on the insurance committee are Fred Herrington of Pittsburgh, Lee Newbury of New Jersey and Herman Blum of Baltimore. Republic Aims At Expansion, States Yates (Continued from page 1) charge of overseas sales, will arrive from South America to attend. Eellowing the convention he is sched» to leave on a European trip. Salesnrcfi who turn in good records during the current drive will be rewared with a trip to the convention, said Yates. Because of the success of Republic's serials, the company will continue tc devote considerable attention to the chapter plays, which are getting playing time in theatres which never ran serials, he asserted. In addition to "The Lone Ranger" anc "Dick Tracy," the company will make "The Fighting Devil Dogs," which i; in preparation, and "The Hawk of the Wilderness," with an Arctic background. "U" Will Deliver 40 Films for Year (Continued from page 1) have either been released or are ir production, and that stories for thii remaining 16 pictures have been se lected and casting on some of then will be started immediately. Universal has four more "A" pic tures on its release schedule : "Mac About Music," set for March 4 re lease, and "Good-bye Broadway," se for March 25 ; with a Danielle Dar rieux picture and the Charlie Mc Carthy and Edgar Bergen picture ti follow in the late spring. Other pictures set for early releas include "The Crime of Dr. Hallett, "State Police," "Let's Make a Nigh of It," "The Lady in the Morgue, "The Winners' Circle," "Nurse fron Brooklyn" and "Half Way t Shanghai." Blumberg's visit to the studio expected to be an extended one. M-G-M to Make 6 Features in Colo (Continued from page 1) year. M-G-M's policy is that cole will be used only when it enhance a production and for pictures or se quences that lend themselves to colo With few exceptions, M-G-M doe not intend to extend the use of cole to its shorts, it is learned. This yea the company is releasing as color sut jects 12 FitzPatrick Travel Talks, or Audioscopik subject and "Penny Party." "Hurricane" Sets Marl Vancouver, Feb. 10. — "Hurricanecontinued its record-smashing run as went into its seventh week at tl Plaza. The previous all-time recor ! for British Columbia was held t "San Francisco" with five weeks ; the Capitol. Best Takes French Fib Best Film Co. has acquired the di: tribution rights to "The Call," Frenc prize-winning film. It will be dubbe in English and released in this countr in March.