We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
When you browse through the quarterly agazine published by Consumers Bureau f Standards, Summer 1938 issue, you'll be startled to find that motion pictures are appraised just like canned salmon, government graded butter and women's slips (pardon the expression).
There are 26 productions listed under the heading "RECOMMENDED MOTION PICTURES" and, if you will forgive our blushes, 9 are M-G-M, the next nearest competitor has 4 and thereafter the various companies rank with 3,3,3,3 and 1.
If M-G-M didn't win one of these surveys, polls or star popularity votes . . . that would be news. It would not only be man bites dog, but lion bites editor
It's NEWS in any case.
Here's news, too. Lend an ear.
INSIDE STUFF ON "MARIE ANTOINETTE"
"Just met a theatre circuit operator back from California. This fellow was tipped off to a sneak preview (prior to the World Premiere — see below) of 'Marie Antoinette' outside of Los Angeles. Claims it's by far the greatest picture turned out in years. It's the talk of California. And here's what the Manager of the theatre showing the Preview wrote to his home office . . . confidentially: . . .'This was the first preview and played to a full house. The minute the audience saw they were to witness 'Marie Antoinette' they pretty nearly tore the theatre down. We have never received a finer reaction to any preview in this theatre. The comment cards elected it as one of the greatest motion pictures of all time."
★ ★ * * ★
EXTRA!
As We Go to Press!
"MARIE ANTOINETTE » WORLD PREMIERE
CARTHAY CIRCLE LOS ANGELES SENSATIONAL!
WATCH THE PAPERS READ THE REVIEWS! ANOTHER GREAT M-G-M TRIUMPH IS LAUNCHED!
'Today's white-haired boy"
JIMMY STEWARTTHE NEXT CHAMP AT THE BOX-OFFICE!
Rosy predictions for you, James. We get it from the showmen who show "Shopworn Angel." Listen to the fans. Overheard in the lobbies of America where money talks: "There's my new passion, girls, Jimmy Stewart." "Reminds me of how my Frankie makes love, so modest-like." "He's never been so appealing." "He's a real American type, the kind I'd like to have around the house." Mr. Stewart has been climbing, hit by hit, up the ladder of success. Conservative theatre men say that his co-starring role with Margaret Sullavan in "Shopworn Angel" represents the final clincher. He's a box-office name. Listen to the gals in your lobby after the show and you'll say ditto!
★ ★ ★ ★ ★
lO&^UYIOR
* ARNOLD MORGAN OSUUIVAN GARCAN
THE CROWD m
24-SHEET ROARS!
America gets an eye-full of M-G-M advertising. In 1200 cities the gay billboards tell the crowds about Bob Taylor's big new show. Depend on your pal Leo anytime but especially when you need him most, in the good old summer time.
rFVE GOT A MILLION OF 'EM!
The audience at the Preview of "The Crowd Roars" returned more "Comment Postcards" to the studio than for any picture within recent years. That's a Hollywood high sign.
M-G-M EXECS EXPLODE
"Love Finds Andy Hardy" was shown in the M-G-M projection room Monday. M-G-M execs were still laughing when they came to work Tuesday. — Advt.
★ * * ★ ★
THE%r3£t/-ST0RY OF JUDGE HARDY'S FAMILY
and It's The Best Yet!
LEWIS STONE • MICKEY ROONEY JUDY GARLAND • CECILIA PARKER FAY HOLDEN
Screen it
fast! Give it
all
you've got! It's the
smash
hit
of
Summer!
* ★ ★ ★ ★
WHAT'S THE
SHOOTING
FOR?
Reports from the filming of "THE CITADEL" are exciting. King Vidor directing. Robert Donat, Rosalind Russell co-stars. Looks like the MEF (Metro Expeditionary Forces) will bring back an attraction bigger than "Yank at Oxford."
The "BOYS' TOWN" company still on location at the actual famed spot in Omaha. Spencer Tracy, Mickey Rooney — perfect casting for this heart story. Norman Taurog directing. A show to look forward to.
Hunt Stromberg, Producer, Van Dyke, Director, are too busy to take the bows for "Marie Antoinette." They're back with the pair they launched to co-stardom — Jeanette MacDonald, Nelson Eddy. "SWEETHEARTS" is the show, and the show's a sweetheart.
The talk of the M-G-M studios: the beauty, the romance of "THE GREAT WALTZ" (Luise Rainer, Fernand Gravet, Miliza Korjus) and the thrill, merriment and box-office wallop of "TOO HOT TO HANDLE" (Clark Gable, MyrnaLoy) .
All is not quiet on the Western front. I'ts busy as hell at the M-G-M studios.
And it all spells
BUSINESS!