Motion Picture Daily (July–Sept 1938)

Record Details:

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THE rftyW 4 ON PARAMOUNT'S PROFIT MAKERS OF 1938-39 QUESTION. . . What is a picture company's duty to the theatre operator ? ANSWER . . . To hand him pictures that will make him a net profit, put more money in his pocket, give him a chance to be an active, thriving member of his profession. AXiIj RIGHT ! ... In the past year Paramount, according to the figures (and figures don't lie), turned out more money makers than any other major company in the industry. In the next twelve months, the new season coming up the first of September, Paramount guarantees to top the record for 1937-38. ^ NO FANCY TALK NOvTRICK ADJECTIVES JUST FACTS m On the following pages you will find a business-like sales analysis of Paramount ' s PROFIT MAKERS for the first quarter of the new season. In addition, you will see what our district managers have to say about these pictures, not as highfallutin' fancy work dressed up to make a good looking trade advertisement, but as the actual, factual payoff on the boxoffice champions of the new year. . . PARAMOUNT'S PROFIT MAKERS 0F 38J39