Motion Picture Daily (July–Sept 1938)

Record Details:

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"The Farmer Takes the Mike" The corn farmer, the wheat farmer, the cotton and tobacco farmer, cattle rancher and dairy man, truck farmer and duck farmer— from every rural section of the United States, every type of rural American will be "cast" in The Farmer Takes the Mike. This '^^^*^^^^^fiew Pr°gram was given its initial broadcast July 17, to take the air regularly thereafter on Sundays, 4 to 4:30 P.M. Farm owners, farm wives, farm tenants, id farm children gather round the CBS microphone to tell the nation about their ■Si V fun, their worries, their jobs and their ambitions. The schedule, which opened in Iowa's corn belt, is arranged to cover a different rural locality each week. "R.F. D, No, 1" On July 4, Irene Beasley opened a new farm-home series on CBS from "R.F.D. No. 1" New York City, the only official rural free delivery box in Manhattan. Her listeners— Columbia's vast audience of farm women— have already become familiar with the program's daily schedule, Monday through Friday, 12:15 to 12:30 P.M. Miss Beasley's own farm-ho background largely determines the selection of entertainment and inforn^ron which are included in the daily programs. In addition, rural listeners invited to the microphone to speak to the nation, whenever they visit New •To tir-Comers Theatre" Up went the curtain July 19 on the first of a weekly series of rural dramas, presented by CBS at 8 o'clock Tuesday evenings, in the Four-Corners Theatre. First on the playbill was "Aaron Slick of Punkin Crick," an epic which has played to more people in more performances than the most popular Broadway play on record! This third ( new CBS farm program offers the best from a large collection of rural and small-town drama— plays of native American life, which millions both east and west of the Hudson have never before had opportunity to hear and enjoy.