Motion Picture Daily (July–Sept 1938)

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Mert. ntelligent NOT MOTION PICTURE DAILY First in Film, and NEW YORK, TUESDAY, AUGUST 9, 1938 TEN CENTS 3S Lines Up 24 Programs; Nine Are New Ifty-seven Accounts in Complete Fall Array Judging by the number of new and turning programs set for fall deliv-y to listeners, CBS will enjoy one ijf its most prosperous eras this fall ;nd winter. The roster shows 24 rograms scheduled for presentation, ine of which are new, the remainder enewals. Complete business to be irried by CBS shows 57 accounts. -i'hc CBS roster of new and renewed rograms, revised to date, follows : Aug. 6. — Lucky Strike Hit Pa Additional developments in radio yesterday on page 8. ade, Saturdays, 10 to 10:45 P.M. ' .ponsored by American Tobacco Co. 1 Aug. 17 — Gangbusters, Wednesays 8 to 8:30 P.M. Sponsored by [J Colgate-PalmolivePeet. Aug. 24. — Myrt & Marge. Mondays firough Friday, 10:15 to 10:30 A.M. Sponsored by Colgate-Palmolive-Peet. Sept. 2 — First Nighter, Friday, 8 o 8:30 P.M. Sponsored by Cam>ana Sales Co. Sept. 5 — Lum 'n' Abner, Monday, Vednesday and Friday, from 6:45 to (Continued on page 8) Expect Quick Moves hi No. Dakota Case , Preliminary work on the form of I he decree to be entered, giving effect o the Federal statutory court's deciaon upholding the constitutionality of he North Dakota affiliated theatre divorce" law, has been completed here land forwarded to Fargo where, it i s expected, the decree will be signed }y the court this week. The decree will stipulate that there jis to be a 30-day stay of the enforcement of the state law, thus relieving (Continued on page 7) Universal to Have 4 Cartoon Features Hollywood, Aug. 8. — Walter Lance, cartoon producer for Universal, is planning four feature length cartoons. The first, he stated, will be "Aladdin and His Wonderful Lamp," now being put in script form and budgeted at $750,000. Mr. Lance plans to make 26 cartoon shorts this season. Para, to Take Stock Interest In Television Buying Into DuMont Lab Which Makes Tubes Paramount has completed arrangements to purchase an interest in the Allen B. DuMont Laboratories of Passaic, which manufactures cathode ray tubes, with a view to the use of motion picture film in television broadcasting. Barney Balaban, president of Paramount, said that the arrangement with the laboratories provides for advances of funds for television development. The DuMont company is setting up an experimental transmitting station and Paramount engineers are cooperating. A Paramount official stated that DuMont is in a strong position in the general television situation because of its manufacture of parts necessary in television, chiefly cathode ray tubes. "These tubes are the most essential and unusual parts of television transmitting and receiving, as the art is now developed in England, on the Continent and in this country," Mr. (Continued on page 6) Ask Nov. 1 Date on Anti-Trust Replies Major defendants in the Federal anti-trust suit have requested an extension to Nov. 1 of the time for filing answers to the Government's bill of complaint. The request has been made to the Attorney General's office within the past few days and a reply is expected before the end of this week. Attorneys for defendants said the request was made because of the sweeping allegations contained in the (Continued on page 6) RKO Closes 2-Year Deal with National A two-year deal for all RKO product to play the 350 theatres in the National Theatres circuit was signed yesterday. Final details were consummated by Jules Levy, RKO distribution head, and William T. Powers, chief buyer for the circuit, before the latter left late yesterday for the National Theatres meeting in Kansas City. The deal includes all features, March of Time, Walt Disney shorts and other product. Another Record Everything's happening at the Roxy this week. Irving Lesser, manager of the theatre, yesterday received a letter from D. S. Radzely of Brooklyn relating that he and his wife were expecting a baby, but despite her condition she insisted on seeing "Alexander's Ragtime Band" Saturday afternoon. While in the theatre, Mrs. Radzely's condition changed and she was rushed to her physician. The baby arrived shortly after at Beth Israel Hospital. Mr. Lesser says he's going to suggest they call her Alexandria. 20th-Fox Has 5,500 Sales Pacts Signed A total of 5,500 product contracts have been obtained to date by 20th Century-Fox, this representing fully 50 per cent of the sales possibilities of the company, which is leading all others in the number of deals closed for 1938-'39. The increase over last year at this time is reported as in the neighborhood of 10 or 12 per cent. Selling started as early as last February and has been pushed since. The release this month of "Alexander's Ragtime Band" and the sixth annual S. R. Kent Drive, which will start Aug. 14, will give the sales effort strong impetus, it is expected. The company has discarded roadshows for its big pictures in favor of pre-release and regular runs backed by big exploitation campaigns. Herman Wobber, distribution chief, feels that extended roadshows are unfair to the subsequent runs and make them wait (Continued on page 7) "Alexander" Grosses $50,000 for 4 Days With a gross of approximately $50,000 for four days with "Alexander's Ragtime Band," the Roxy this week will crack all records since the present management took over the house in 1932. An attendance of 111,000 has been tallied since the film opened Friday. Friday's take was $12,964; Saturday's, $15,949; Sunday's, $12,757, and yesterday's was estimated, early in the evening, to hit $9,000. The gross for the first seven days is expected to hit $75,000. Franklin Is Made Manager For Ad Drive Theatre Executive Takes Up His Duties Here Harold B. Franklin, former president of RKO Theatres, was named business m a n ager of the Motion Pictures' Greatest Year campaign, by George J . Schaefer, campaign chairman, yesterday. Mr. Franklin arrived in New York from the Coast yesterday and will take up his new duties at campaign headquarters in the Loew Building at once. He will work under the direction of Mr. Schaefer and the executive committee for the campaign. In Mr. Franklin's past associations with Paramount, RKO and Fox West Coast he has directed a number of "Greater Movie Season" campaigns. Louis Berg, formerly with G.B., was also added to the campaign headquarters staff yesterday. He will handle trade paper contacts during the drive. A. W. Smith, Jr., United Artists sales manager, left New York yesterday for Minneapolis where he will as (Continued on page 7) 11. B. Franklin G.N.-Educational Pact About Ready The drafting of a formal proposal for the merger of Educational and Grand National may be completed late today or some time tomorrow, Lloyd Wright, co-trustee of Grand National, said yesterday. Mr. Wright has been working on the final draft of the merger proposal with Earle W. Hammons, Educational (Continued on page 6) Gar bo to Do 'Curie/ 'Ninotchka' for MGM Hollywood, Aug. 8. — Greta Garbo will make two more pictures for M-G-M, it was stated today at the studio. The first will be "Ninotchka" and will be started following the star's return to the coast Nov. 1. The story (Continued on page 7)