Motion Picture Daily (July–Sept 1938)

,y, August 26, 1938 MOTION PICTURE DAILY Industry's Big Campaign Advertisements Left to right— Joe Doakes and his girl, Marge — (good going, Joe.) Joe Doakes and his girl want the Earth... and they get it! JOE DOAKES and his girl things aren't so hot. Work hasn't been regular, and wherever you look there's plenty of trouble. They've been pushed around a lot, and they're bewildered because things just don't seem to add up anymore. "Come on, Marge, let's go to the movies!" Once inside the motion picture theatre everything is changed for them. There Joe Doakes is boss. He has paid his money and what he says goes. The whole world is brought to them, while Joe holds his girl's hand and sits back in enjoyment. Maybe it's a hot sw ing band they want. The movies have searched the dance spots and brought it to them. Perhaps they want a swell adventure story — Khyber Pass, Bengal Lancers and all that. The movies have it. Or a homely, touching story of everyday folks. There it is, and Joe and the girl friend have a grand time. Whatever they want, the movies get it for them. Cameramen go into darkest Africa or wander over the bleak Arctic to get authentic settings. The writers of the brightest comedies take them into the drawing rooms of the wealthy (and, boy, are tbey drawing rooms'.). The best dance teams in the world float before their eyes and Joe feels all feet, while Marge almost sw oons. And, if by any chance, it's love they want . . . Don't fool yourself— the entertainment of Joe and Marge is the movies' job, and the movies are doing that job extremely well. Joe and Marge are interested only in what is being shown tonight at the Bijou, but the Motion Picture Industry is intent on entertaining the millions of Joes and Marges and their families in thousands of Bijou theatres from Broadway to Bombay. To accomplish this the best authors are spinning their stories for Hollywood. The best dramatists are building their plays. The finest actors and actresses of our time give their talents — the greatest composers of today and yesterday, their melodies. London, Paris, New York — the whole world— offer up their best to the movies, so that you, and you, and you may be entertained. And around these creative artists has been placed a technical staff which is the marvel of an age. Camera work that shows you breath-taking beauty; perfect sound that gives you the whisper of a little child . . . the croon of a Crosby . . . the thrilling top notes of a MacDonald, brilliant color that paints the world with the brush of the Master Artist. All of these conspire to make the American motion picture. Thus it is that "Snow White" comes to life before the eyes of enraptured millions. Thus it is that Chicago falls crashing to the ground a generation after the great fire. Paul Muni as "Emile Zola" teaches the world the depths to which persecution can go — Frank Capra makes a nation laugh at the plight of a nice young couple thumbing a ride. Capt. Bligh again strides the deck of the mutinous Bounty and the Hurricane devastates a South Sea isle. It is because of the movies that Jackie Cooper and Deanna Durbin have become everybody's ideal of a fine American boy and girl, and it is from the screen that Shirley Temple climbs into the laps and hearts of all mankind. Pictures have come over their long road by trial and error until today they stand as one of the world's most important institutions — the beloved property of everybody— to criticize for their shortcomings, to accept and to cherish for their many, many virtues. We who make and exhibit motion pictures ask you especially to see the productions that are coming to your favorite theatre this fall. It is fitting that an array of pictures such as this— the finest that has ever been released in a single season — should reach you on the eve of the Golden Jubilee of motion pictures. They will bring you laughter... tears... adventure... romance . . . LIFE — give you entertainment, relaxation and freedom from care in overflowing measure. 250,000.00 5,404 CASH PRIZES LIST OF PRIZES! 1st Prize .. . $50,000 2nd Prize .. . 25,000 2 of $10,000 each, 20,000 5 of $5,000 each, 25,000 5 of $2,000 each, $10,000 10 of $1,000 each, 10,000 40 of $500 each, 20,000 40 of $250 each, 10,000 300 of $100 each, 30,000 5.000 of $10 each, 50,000 5,404 TOTAL $250,000 Watch for these new season's pictures at your favorite theatre: LITTir MISS BROADWAY Shirley Temple, George Murphy MOTIII R ( AH El 'S < MKKENS Anne Shirley. Ruby Kerlcr, Jama Ellison PHUFVSSOH BEWARE Harold Lloyd. Phyllis Welch THE AMAZING DH. C LITTER HOUSE Edward C. Robinson. Claire Ticvor THE CHASER Dennis O'Kecfe, Ann Morris Lewis Stone BAREFOOT BOY Jjclwe in, Mar I Mae Jor ALCIERS Charles Beyer. Hcdy LaMarr, Sigrid Curie BULLDOG DKIMMOM) l\ AFRICA LETTER OF INTRODUCTION Adoiphe Menjou. Andrea Leeds, Edgar Bergen THE CROWD ROARS Robert Taylor, Maureen O Sullivan Jar s.Cloria Sius PAINTED DESERT George O'Brien. Laraine Johnson RICH MAIN — POOH CIRL Robert Young. Lew Ayres, Ruth HUMcy THE MISSING GUEST Paul Kelly. Constance Moore THE TEX ANS Joan Bennett. Randolph Seoll. May Rolwi RACKET BUSTERS Humphjey Bogari, George Brent THE CLADIATOR Joe E. B-o-n. June Travis ALEXANDER'S RAGTIME RAND Tyrone Power, AJict Fayc, Don Ameche B LOCK HEADS Stan Laurel and Oliver Hardy GIVE ME A SAILOR Martha Raye. Bob Hope. Beity Crsble SMASHING THE RACKETS Chester Morris. Frances Mercer. Riia Johnson BREAKING THE ICE Bobby Breen. Charles Ruggles DARK RAPTURE AIncan Jungle Feature MARIE ANTOINETTE Norma Shearer. Tyrone Power SPAWN OF THE NORTH George Rait, Henry Fonda. Dorothy Lamour SPEED TO BURN Michael Whalcn, Lynn Bari BOY MEETS GIRL James Cagnty. Pal O'Brien. Mark Wilson UNDER THE BIG TOP AnneNagel. Mar>one Mam, Grant Richards CAREFREE Fred Astaire. Ginger Rogers FOUR'S A CROWD Errol Flynn. Olivia de Havilland FRESHMAN YEAR Dixie Dunbar, William Lundigan I AM THE LAW EdwardG.Rob.nson, John Bcal, Wendy Barrie MY LUCKY STAR 5on>a Hcnie, Richard Greene SING YOU SINNEHS Bing Crosby. FretJ MaCMunay. Ellen Drew . TIIHEE LOVES HAS NANCY Janet Gaynor. Robert Montgomery BOYS TOWN Spencer Tracy. Mickey Roon-y IN OLD MEXICO William Boyd. Russell Hayden. George Hayes SAFETY IN NUMBERS The Jones Family. Jed Prouly. Shirley Dearie THE AFFAIRS OF ANNABEL Jack Oakic, Lucille Ball THE COMET Wm. Cargan. Joy Hodges. Andy Devine SECRETS OF AN ACTRESS Kay Francis, George Brent, Ian Hunter THE LADY OBJECTS Lanny Ross, Gloria Stuart Jl 1 ENILE COURT Paul Kelly. Riia Haywonh. Frankie Darro HOLD THAT CO-ED John Barry more, George Murphy RENEGADE RANGER George U Bntn. Rita Hayworlh SON-, OF THE LEGION Lynne Overman. Evelyn Keyes THE ROAD TO RENO Randolph Scott. Hope Hampton TOO HOT TO HANDLE Clark Cable, Myrna Loy. Walter Connolly DRUMS Sabu, Rayrm.pr..| Mavty. \jl-ric Hobson CAMPUS CONFESSIONS Hank Luisetti. Betty Grable FUGITIVES FOR A NIGHT Frank AJbcrtson. Eleanor Lynn LISTEN DARLING Freddie Bartholomew, Judy Garland THE LAST EXPRESS Kent Taylor. Dorothea Kent. Barbara Read TIME OUT FOR MURDEH Gloria Stuart, Michael Whalen FOUR DAUGHTERS Claude Rains, Pnscilla. Rosemary. Lola Lane WANTED BY THE POLICE Frankie Darro GIRLS' SCHOOL Anne Shirley, Nan Grey KING OF ALCATRAZ Gail Patrick, Ltoyd Nolan. J. Carroll Naush MR. WONG, DETECTIVE Boris Karloff YOU CANT TlKE IT WITH YOU Jean Arthur, Lionel Barry more ROOM SERVICE The Marx Brothers, Lucille Ball STABLEM ATE9 Wallace Beery, Mickey Rooney SUBMARINE PATROL Richard Greene, Nancy Kelly. George Bancroft YOUTH TAKES A FLING Andrea Leeds, Joel MeCrea. Dorothea Kent This advertising is sponsored by the leading Motion Picture Exhibitors, Distributors and Producers of the United Stales and Canada. Your opim be genuinely appreciated. Kindly address thei i Picture Industry Campaign, P. 0. Box 4SO, General Post Office, New York City. r suggestions about motion pictures will MOTION PICTURES ARE YOUR BEST ENTERTAINMENT Ad No. 1 3