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iday, August 26, 1938
MOTION PICTURE
DAILY
To Stir Interest Among Theatre Patrons
One tornado
and three Hopi Indians
. . .please !
A STRANGE REQUEST? Not at all — in the -world of the films. Today the call may be for "a tornado and three Hopi Indians" . . . tomorrow, perhaps, it will be for a trained ostrich and a replica of a 13th Century castle . . . and the day after for an under-sea cavern and a Roman legion.
Whatever the demand, it must be met— regardless of how difficult or how costly. Whatever a picture needs to bring it to life, it gets. Casts numbering thousands are costumed . . . equipped . . . rehearsed. Nature in all its many moods is captured to perform before the camera's eye. Scholars search the archives of history . . . expeditions fare forth to the far corners of the earth . . . specialists of every sort and kind are called in — to make a picture ring with sincerity, speak with accuracy.
And that is just a small part of the wonderworld behind the scenes where motion pictures are born.
Into the making of a picture goes the work of brain and hand of the men and women of 276 arts, sciences and professions — collaborators with the
great writers and composers, the directors and players whose names you see on the screen.
Before a picture unfolds its story, artists and architects, designers and draftsmen, bricklayers and carpenters have labored — erecting sometimes whole streets or entire villages... building and furnishing slums and palaces —
Lighting experts, musicians and mechanics, sound effects technicians, set dressers and seamstresses have worked day and night — each contributing his or her part to create the picture you see — each helping to make motion pictures what they are today — your best entertainment.
Around the corner from your home — everybody's home — there is a world quite apart from the one in which we live ... a world into which each man and woman who sits in the darkened theatre enters and becomes a part — leaving the world of reality behind.
Here in this other world are brave adventure and tender romance. Here are side-splitting laughter and tense emotion. Here are music and drama. Here is LIFE.
Day after day the motion picture weaves its magic about the minds of millions of men and women. For them — we hope for you — the movies make this old earth a better, happier place. We who make and exhibit motion pictures like to think that they have brought more pleasure to more people at less cost than almost anything else the mind of man was ever responsible for — and have done the human race more downright good than all the medicines concocted since creation.
* * * *
This fall — with the motion picture standing on the eve of its Golden Jubilee — it is fitting that the Motion Picture Industry should have outdone itself to bring to you as fine an array of productions as you have ever seen in a single season.
There are, as you will see from the list below, pictures of every kind — to suit every taste and match every mood. One after another they are coming to your favorite theatre — offering you entertainment, relaxation, freedom from care in overflowing measure.
'250,000.00
5,404 CASH PRIZES
LIST OF PRIZES!
1st Prize .-. . $50,000 2nd Prize .. . 25,000 2 of $10,000 each, 20.000 5 of $5,000 each, 25,000
5 of $2,000 each, $10,000 10 of $1,000 each, 10,000 40 of $500" each, 20,000 40 of $250 each, 10,000 300 of $100 each, 30,000 5,000 of $10 each, 50,000 5,404 TOTAL $250,000
FREE! FREE!
AT YOUR FAVORITE THEATRE! Hurry! Hurry I Beautiful 32-Page Book For a Limited Tim* Onlyl
FREE — your copy of this 32-P»*e Morie Quiz Contest Booklet *' roar faToriie theatre — contain) complete laiormauoD •bom (he I250.00O Morie Qtui Cash Prize Contest PLUS alt the oewj of forxbconuax hro — pictures of your favorite stars — a con test entry blank. Just ask for it — ITS FREE — and you ' re oo your way to ooe of the 5 .404 cash prizes totaling $2)0.000. Get ywrr copy today — at your locai theatre.
Watch for these new season's pictures at your favorite theatre:
LITTLE MISS BROADW AY
Shirley Temple. George Murphy MOTHER CAREY'S CHICKENS
Anne Shirley. Ruby Keeler. James Ellison PROFESSOR BEWARE
Harold Lloyd. Phyllis Welch THE AMAZING DR. C LITTER HOUSE
Edward G. Robinson, Claire Trevor THE CHASER
Dennis O'Keefe. Ann Morriss, Lewis Stone BAREFOOT BOY
Jackie Moran. Mama Mae Jones ALGIERS
Charles Boyer. Hedy LaMarr. Stgrid Curie BULLDOG DRUMMOND IN AFRICA
John Howard. Heather Angel. H. B. Warner GATEWAY
Don Ameche, Arleen WheJan I'M FROM THE CITY
|oe Penner. Richard Lane. Lorraine Krueger LETTER OF INTRODUCTION
Adolphe Menjou, Andrea Leeds. Edgar Bergen THE CROWD ROARS
Robert Taylor. Maureen O'Sullivan MR. CHUMP
Johnny Davis, Lola Lane. Penny Singleton KEEP SMILING
Jane Withers, Gloria Stuart PAINTED DESERT
George O'Brien. Laraine Johnson RICH MAN— POOR GIRL
Robert Young. Lew Ayres, Ruth Hussey THE MISSING GUEST
Paul Kelly, Cone La nee Moore
THE TEX ANS
Joan Bennett. Randolph Scott, May Robson RACKET BUSTERS
Humphrey Bogart. George Brent THE GLADIATOR
Joe E. Brown. June Travis ALEXANDER'S RAGTIME BAND
Tyrone Power. Alice Faye, Don Ameche BLOCK-HEADS
Stan Laurel and Oliver Hardy GIVE ME A SAILOR
Martha Raye. Bob Hope. Betty Grable SMASHING THE RACKETS
Chester Morris. Frances Mercer, Rita Johnson BREAKING THE ICE
Bobby Breen. Charles Ruggtes DARK RAPTURE
African Jungle Feature MARIE ANTOINETTE
Norma Shearer. Tyrone Power SPAWN OF THE NORTH
George Raft. Henry Fonda. Dorothy Lamour SPEED TO BURN
Michael Whalen. Lynn Ban BOY MEETS GIRL
James Cagney. Pat O'Brien. Marie Wilson UNDER THE BIG TOP
Anne Nagel, Marjorie Main, Grant Richards CAREFREE
Fred Astaire. Ginger Rogers FOUR'S A CROWD
Errol Flynn. Olivia de Havilland FRESHMAN YEAR
Dixie Dunbar, William Lundigan
I AM THE LAW
Ed ward G. Robinson. John Beal. Wendy Barrie MY LUCKY STAR
Sonja Henie. Richard Greene SING YOU SINNERS
Bing Crosby. Fred MacMurray. Ellen Drew THREE LOVES HAS NANCY
Janet Gayrror. Robert Montgomery BOYS TOWN
Spencer Tracy. Mickey Rooney IN OLD MEXICO
William Boyd. Russell Hayden. George Hayes SAFETY IN NUMBERS
The Jones FamJy. Jed Prouty. Shirley Deane THE AFFAIRS OF ANNABEL
Jack Oakie. Lucille Ball THE COMET
Wm. Gargan. Joy Hodges, Andy Devine SECRETS OF AN ACTRESS
Kay Francis, George Brent, Ian Hunter THE LADY OBJECTS
Lanny Ross, Gloria Stuart JUVENILE COURT
Paul Kelly. Rila Hayworth. Frankie Darro HOLD THAT CO-ED
John Barrymore," George Murphy RENEGADE RANGER
George O'Brien. Rita Hayworth SONS OF THE LEGION
Lynne Overman, Evelyn Keyes THE ROAD TO RENO
Randolph Scott. Hope Hampton TOO HOT TO HANDLE
Clark Gable. Myrna Loy, Walter Connolly
VALLEY OF THE GIANTS
Charles Bickford, Claire Trevor. Jack LaRue DRUMS
Sabu. Raymond Massey. Valerie Hobson CAMPUS CONFESSIONS
Hank LuiseUi. Betty Grable FUGITIVES FOR A NIGHT
Frank Albertson. Eleanor Lynn LISTEN DARLING
Freddie Bartholomew. Judy Garland THE LAST EXPRESS
Kent Taylor. Dorothea Kent, Barbara Read TIME OUT FOR MURDER
Gloria Stuart, Michael Whalen FOUR DAUGHTERS
Claude Rains. Priscilla. Rosemary, Lola Lane WANTED BY THE POLICE
Frankie Darro GIRLS' SCHOOL
Anne Shirley, Nan Grey KING OF A LCATRAZ
Gail Patrick. Lloyd Nolan. J. Carroll Naish MR. WONG. DETECTIVE
Boris Karloff YOU CAN'T TAKE IT WITH YOU
Jean Arthur. Lionel Barrymore ROOM SERVICE
The Man Brothers. Lucille Ball STABLEMATES
Wallace Beery. Mickey Rooney SUBMARINE PATROL
RichardGreene.NancyKelly.George Bancroft YOUTH TAKES A FLING
Andrea Leeds, Joel McCrea, Dorothea Kent
This advertising is sponsored by the leading Motion Picture Exhibitors, Distributors and Producers of the United States and Canada. Your opinions, criticisms or suggestions about motion pictures will be genuinely appreciated. Kindly address tbem to Motion Picture Industry Campaign, P. 0. Box 450, General Post Office, New York City.
MOTION PICTURES ARE YOUR BEST ENTERTAINMENT
S-J4-38 P4
Ad No. U 6 cols, x 236 lines