Motion Picture Daily (July–Sept 1938)

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r ber 10th Saturday Evening Post TIME-FLO" advertising techniq The kid who looks like an angel when he's standing up with Joe and Dave singing in the church choir on a Sunday morning? What about him? Why he makes more trouble for "Ma" than all the rest put together. For it's Mike who gets himself into a canary-colored jockey jacket and^c aboard Uncle Cus to ridetb*^ in the big race^sjj^ keep POSTED l^k the gol Bk ingU.S H Paramour, Director W whipping »r . . . which is, of cou rawling, betting, belov ou Sinners." Inount Postscript rZ-rmg why the hography is called "Sing You Sinners." just Wait'll I ir the Beehe Boys sing the new Paramount hits: \ful of Dreams." "Small Fry." "Laugh and Call It \md "Don't Let That Moon Get Away." " You can 't call us Berbt . A oaist afternoon with thm unitss against a vsry hi Ik WW* SING YOU SINNERS ■ Elisabeth PatHrton • Donald O'Connor fllODVCSD AMD DtHECTtD BY WESLEY RUGGLES "PARAMOUNTS "Arkansas Traveler". " writes Bing Crosby's radio buddy. Bob Bunu, "is the itory of • very lazy man, which is me. In lact, he'i to lazy he make* the ordinary lazy /nan look like a bundle of nerve*. Yet he'i got a lot of common tense. For where the hard-workin' feller has it easy on account oi vhrxi work it offered htm all he docs is take it. the lazy feller hat got to figure ways of gettin' around workin*. And that takes a heap of tense. Paramount has banded me Fay Bainter for team-mate in this 'Arkansat. Traveler' picture. And you know Fay's jtnt bout as fine a gal as there is in pictures. Then they've gone and handed me another person, you'll be glad to hear about. He's a ringer. He ain't a real picture actor like me. In fact, he used to turn out tome pretty fancy writin'. But he't got a face on him that's like my Uncle Snazzy't. Once you've seen it and recovered from the shock, you'll never forget it as long as you live. Hit name it Irvin S. Cobb." "MEN WITH WINGS" When they called the roll of stunt fiyert assembled on the Paramount lot for the breathtaking plane fightt in "Men With Wings," Paramount^ Technicolor cavalcade of American aviation, they discovered this was the biggest bunch of air ace* to hit Hollywood since Producer-Director William Wellman't first aviation triumph, "Wings." ANOTHER AWARD WINNER... Coast critics ate predicting Frank Lloyd, many time* winner of the prized Motion Picture Academy Award, hat a potential winner in Paramount'* "If I Were King" starring Ronald Colman. c mm* ASK THEM TO LET YOU KNOW WHEN THESE PARAMOUNT PICTURES ARE PLAYING 9.642.765 In rh« S«pt«rnt>*r 10 SATURDAY EVENING POST 1,888,239 in the October SCREENLANO and SILVER SCREEN U SINNERS ADVERTISEMENTS