Motion Picture Daily (July–Sept 1938)

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■adnesday, September 14, 1938 MOTION PICTURE DAILY ledges for Day, 240, Ne\\^ Record A total of 240 pledges from inditlual theatres for the Motion Pieces' Greatest Year campaign was re' ved at campaign headquarters yes;-day, a record day since the first l*ige was signed July 26 at the open| dinner at the Astor. Harold B. ranklin, drive business manager, ex.sessed the belief that this total would surpassed before the end of the 1 »~ e Sie outdoor one-hour program of ;tertainment scheduled for Times uare tomorrow night has been canled by Ben Serkowich, chairman of . drive's Broadway committee, beuse studio schedules made it im'Sfible for a number of stars to ar&e from the coast in time. The -ortness of time made it difficult to Itain substitutes, and the committee ] working on other plans for "BroadUy's Salute to Motion Pictures.' Jew Orleans Houses et Behind Campaign •(New Orleans, Sept. 13. — New Orms, Baton Rouge, Shreveport, Lake Hades and other larger towns of I New Orleans area are cooperating By in the Motion Pictures' Greatest -ear campaign, but extent of coopera»n of smaller theatres of the district . unsettled. Lobby displays, advertising tieins, niters and other means of publicizing e drive are being utilized in larger immunities and Movie Quiz books e being distributed, but action of the aaller houses will be taken up at a "eeting of the committee supervising mpaign set for this week. The France in effect here and the late .lease date for some of the pictures in ;e contest will make impossible for ^attestants at smaller houses to see tese films before the close of the ntest. This is one of the problems e committee is wrestling with. The committee handling the cam, ign here is composed of Norman ;arter of the Saenger Theatres, chairJin; L. S. Connor, Warner exchange 'anager; and E. V. Landaische, 20th ;:ntury-Fox exchange head. Seattle Hot for "Quiz" Seattle, Sept. 13. — For the first ven days of the "Movie Quiz" con;st a total of 630,000 booklets have Bfen delivered to theatres by the local : rarner exchange, according to Mana*;r Al Oxtoby. City Fathers Help A novel slant to the "Movie Quiz" contest occurred in Wilmington when Councilman John J. Anderson, at a meeting of the City Council, urged council members to become contestants. "Let's all go to the movies and enter the contest," he said. "If any member of the counsil wins a prize, it should be turned over to the relief funds for needy families in Wilmington." Edgar J. Door, manager of Loew's in the Delaware city, reports on the incident. Newsreel Parade The funeral of Cardinal Hayes, Mount Vesuvius erupting, the Hines trial, Atlantic City beauty contest winner and a varied assortment of other events are on view in the current releases. The sporting division covers football, lifeboat racing and polo on Long Island. The reels and their contents follow : MOVIETONE NEWS: Hines trial. Mount Vesuvius. Beauty contest winner. Hankow refugees. Cardinal Hayes services. Chicago s Mayor Kelly launches "Movie Quiz." Tobacco festival in Virginia. Oueen Elizabeth of England holidaying in "Scotland. Dowager Queen Mary on vacation King Farouk of Egypt unveils monument. Queen of Holland celebrates 40th year of reign. New 72-passenger clipper type plane ready. Football at New York, West Point, South Bend. Lifeboat races in New York Bay. Polo on Long Island. NEWS OF THE DAY: French army maneuvers near Swiss border. Cardinal Hayes rites. Mount Vesuvius. Hines trial Beauty contest winner. Queen of Holland celebrates 40th reigning year. Lifeboat races. Polo on Long Island. PARAMOUNT NEWS: Queen of Hol!?<•• President en route to Rochester. Minn. Bombing of Hankow. Hines case Hitler in Nuremberg. French defenses on German frontier. British stand in Sudeten crisis. Polo on Long Island. Jai Alai invades New York. Lifeboat races. Baseball in Pittsburgh. t>^,K?,?ATHE NEWS: Pro football in Philadelphia. Cardinal Hayes rites. Hines case. San Francisco strike. Hankow bombing. New feminine coiffures. Polo on Long Island. Tobacco fete in Virginia Beauty contest winner. UNIVERSAL NEWSREEL: Cardinal Hayes funeral. French war games. Evacuating of Hankow. Clipper plane ready for service. Hines trial. Retail store strike in San Francisco. Vesuvius erupts. Select Miss America. Lifeboat races. Notre Dame and University of Washington in football practice. Polo. "Legion" Shown in West "Sons of the Legion," Paramount's film based on American Legion activities, had its world premiere last night at the Orpheum in Phoenix. Several unique tieups with members of the organization participating were arranged. On Thursday the film will open in Los Angeles, at the Paramount, where Martha Raye is scheduled to appear as mistress of ceremonies. The entire roster of Paramount players also is expected to be on hand. Open at Washington Washington, Sept. 13. — Warners' new Silver Theatre will be formally opened Thursday with "Four Daughters" as the film attraction. General Zone Manager John J. Payette is in charge. Warners also will take over the Seco on Thursdav. Small and Whale Sign Hollywood, Sept. 13. — Edward Small has signed James Whale to direct "The Man in the Iron Mask" which will go into production in January. Douglas Fairbanks starred in this story in 1929. Rosner Books "Courier" "Courier of Lyons," distributed by Pax Films, has been booked for the Rosner Pacific Coast circuit with houses in Hollywood, Los Angeles, Seattle, Portland, Kansas City, Cleveland and San Francisco. Pygmalion" MGM's First Under New Law London, Sept. 6. — M-G-M's purchase of the distribution rights for Pascal's "Pygmalion" is the first to be made under the reciprocity clauses of the 1938 Films Act. The film, purchased for the United States, will count for M-G-M's quota in Great Britain. Paramount's acquisition for the United States of "Vessel of Wrath" is in a like category. The reciprocity clause requires that British films bought for foreign distribution may not be counted for the distributor quota twice. That is they may count as such for the foreign distributor, but not for the English distributor. They are, of course, available for the exhibitor quota. Paramount Reports Purchase of Oxford Washington, Sept. 13. — Acquisition in August of the Oxford Building Corp. was reported today to the Securities and Exchange Commission by Paramount Pictures. The acquisition was consummated by purchase of 100 per cent of the Oxford stock by the Minnesota Amusement Co., a 100 per cent owned subsidiary of Paramount, it was stated. British Lion Has Profit London, Sept. 13. — British Lion Film Corp. today reported profit for the year ended March 31, 1938, of £15,498, which compares with a loss of £14,016 last year. "Three Partners" Will Hays on Lux program: "So long as there are motion pictures this art industry will remain in the hands of three partners — the man who produces and distributes the pictures, the man who shows them in his theatre, and the audience. "This partnership has been eminently successful. The support of the public for better pictures . . . has brought from Hollywood to the people of the world their best entertainment." F, P. Canadian Cuts "Quiz" Clearances Toronto, Sept. 13. — Famous Players Canadian has reduced clearances on a number of features in the "Movie Quiz" contest so that subsequent runs can get them before the contest closes. Protection on Shea's Theatre has been reduced to 12 days from 60 days, and the clearance on "B" features for subsequent local runs has been cut to two weeks, about half the usual time. Cooperation with the drive is becoming general. Mayor Stanley Lewis of Ottawa has just issued a proclamation urging people to attend theatres. Frank O'Byrne, Toronto branch manager of Associated Screen News, has contributed a trailer which will run in 445 theatres. CBC is cooperating by including "Take Your Girlee to the Movies" on the national network in the "Musical Mirror" program. Shortest COAST-TO-COAST (New York to Los Angeles) COOLEST! 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