Motion Picture Daily (July–Sept 1938)

RADIO Wednesday. September 28, 1938 MOTION PICTURE DAILY ► Radio Personals 4 Film QuizzersAre Quizzed And Find the Going Tough GRAHAM McNAMEE has been signed as regular announcer for the new "Vox Pop" series. . . . Mischa Auer will appear on "Screenscoops" tomorrow night. . . . Mary garet McBride will be feted by radio staff after her Oct. 3 broadcast, which marks the end of her first year of coast-to-coast broadcasting on CBS. . . . Madeleine Carroll, George Brent and Franchot Tone will be featured in "Radio Theatre" Monday in "Another Dawn." . . . Cornelia Otis Skinner and Eddy Duchin will be the special guests in the first of the Kate Smith series tonight. . . . L. R. Clements, formerly with the engineering staff of WABC in New York, has joined the engineering department of wcco. Kellogg to Sponsor New Serial Program The Kellogg Co. has contracted to sponsor a new serial strip, "A Saga of Aviators," over a hookup of 40 CBS stations, starting Oct. 3, and Mondays through Fridays from 6:15 to 6 :30 P. M. The J. Walter Thompson agency placed the account. Two additional new contracts are for local sponsorship over WABC. The Crawford Clothing Co., through the U. S. Advertising Agency, will take over locally the Monday night cooperative 8 to 8 :30 P. M. show, beginning Oct. 3, while Waitt & Bond, Inc., for Blackstone Cigars, will sponsor a new series, "Highlights in the World of Sports," Tuesdays, Thursdays and Saturdays from 6:05 to 6:15 P. M., over WABC, starting at once. Batten, Barton, Durstine & Osborn is the agency. "Hobby Lobby" Stays With a New Sponsor Dave Elman's "Hobby Lobby," which has been substituting for the Jack Benny program, will, without missing a week of broadcasting, continue on the air with a new sponsor. The Fels Co. will take up the series Oct. 5 at 8:30 P. M. on the NBCBlue. The Pacific coast, on the repeat broadbast, will hear the show on the NBC-Red. Harry Salter continues as the maestro on the series. "Hobby Lobby" has enjoyed tremendous success on the air since it was introduced over WOR in the spring of 1937. It switched to CBS, and in Julv it moved to NBC, replacing Jack Benny for the summer season. Raise Interstate Stock Interstate Broadcasting Co.. operators of WQXR, New York, has filed a change in capital with the Secretary of State. From a status of 1,000 shares, no par value, the stock has been increased to 2,000 shares; 1,000 preferred at $50 and 1,000 common, no par value. NBC Issues New Guide NBC has issued a revised edition of "Radio Broadcasting Stations of the United States and Canada," a glossary of every radio station operating in both countries. By JACK BANNER Tsk, tsk, tsk and a couple of taskets. Whoever would have believed that Si Seadler of M-G-M, Lynn Farnol of United Artists, Lou Pollock of Columbia, Mort Blumenstock of Warners and Paul Gulick, coordinator of the Motion Pictures' Greatest Year campaign— the very gentlemen who conceived all those questions for the "Movie Quiz" which now are puzzling the minds of millions of film patrons — would themselves be unable to answer accurately all questions put to them? But hearing is believing, and those who listened to a radio Tuesday night heard it as the considered opinion of: Mr. Gulick, that the swelling of one's front teeth is a symptom of nostalgia, and not of homesickness. . . . Mr. Blumenstock, that a 180-degree angle is not a straight line, which it is. . . . Mr. Farnol, that 2x2x2x2 does not equal 16, when even Roberta Muriel Banner, age 5^, can tell him that it does. . . . Mr. Seadler, who obstinately insists that the Hudson River was not discovered by an Englishman, even though all the history books tell him that Henry Hudson, the discoverer, was an Englishman serving the Dutch East Indies Co. . . . Mr. Pollock, who believes that if it English Plan Varied Television Programs London, Sept. 27. — A wide variety of subjects has been selected by the British Broadcasting Co. for television during the forthcoming: season. These include not only broadcasts of full feature films, but of numerous outdoor and sport activities. Recently the work «f the river police who patrol the Thames was televised from Wappinsr and the river itself. Various football matches are to be broadcast from London's number one sorcer stadium, Arsenal. Imber Court, training ground for London's mounted police, and road racing on the Crystal Palace motor track are other subjects to be televised. Film Queries Coming in Washington, Sept. 27. — Returns on the questionnaire sent out by the National Association of Broadcasters relating to the amount of time radio is devoting to the film industry are expected to be in bv the end of the week, according to Ed Kirbv, pubh'c relations director for the N.A.B. He estimates it will take about two weeks to analyze and check the reports after they are all in. Sponsors "Information" "Information, Please," quiz program which has been heard as a sustaining program on NBC for the past few months, has been sold to the Canada Dry Ginger Ale Co., which will take over the program beginning Nov. 15. The series will continue at the same time and day. Tuesdays at 8 :30 P. M. over the Blue network. The J. M. Mathes agency placed the business. takes three men a day and one-half to dig a well, it will take six other men working at the same rate of speed three days to dig the same well, when actually the latter crew can do the job in half the time. Those were the shameful answers the aforementioned gentlemen gave Tuesday night to the questions put to them by Dr. Harry Hagen, conductor of the "True or False" program on the NBC network. The motion picture team appeared as part of a promotion for the "Movie Quiz" contest. They were opposed by a fair team of pummel and poke artists (masseurs to you). But all was not gall for the film team, for Rodney Bush of 20th Century-Fox upheld the noble traditions of the industry by winning the grand prize of $25. Mr. Bush won out over Mr. Seadler in the closing moments of the fray, when the Leo representative tripped over the nationality of the discoverer of the Hudson River. Dr. Harry Hagen, it must be said, didn't fare perfectly, either, for he repeatedly referred to Si as "See," and at the closing of the show he announced that the winner of the quiz. Mr. Bush, had appeared through the courtesy of Mr. "Daniel" Zanuck. Participation in the series by the film team was arranged by the J. Walter Thompson advertising agency. New Crosley Name Approved by Holders Cincinnati,' 'Sept. 27. — Stockholders of the Crosley Radio Corp. have approved by unanimous vote the proposal to change the corporate name to the Crosley Corp., and to amend articles of incorporation to increase and broaden the powers and scope of the company. The change in the company's name is in line with the policy of the organisation to add to its line of appliances, and elimination of the word "radio" will no longer indicate a limited activity, according to Powel Crosley, president. Final action will be taken at a meeting Oct. 17, when details of the proposal will be completed. Plan Citizenship Series Winnipeg, Sept. 27. — Contributions to Canadian citizenship of the various ethnic groups in western Canada will be portrayed during the series of 13 weeks broadcasts, "Ventures in Citizenship," to be heard every Wednesday starting tomorrow from 9 P. M. to 9:30 P. _M., E. S. T. Winnipeg, because of its cosmopolitan population, has been chosen the center of this broadcast experiment. Robert England will supervise. Scripts have been arranged and written by Tohn Kannawin in collaboration with W. H. Darracott. WJZ Gets 39-Week Series Lewis Howe Co. has placed a 39week contract on WJZ for an as yet imdesigriated series starting Sept. 30. The schedule is for Fridays from 7:45 to 8 P. M. until Oct. 5. when a Friday period will be added. H. W. Raster & Son placed the account. FCC Schedule Of Broadcast Hearings Set Washington, Sept. 27.— The Federal Communications Commission has dated hearings on broadcasting applications as follows : Oct. 11, before an examiner: Applications of WJBL, Decatur, 111., for change of frequency from 1,200 to 1,310-kilocycles, extension of time from sharing to unlimited, and increase of day power from 100 to 250 watts ; Orville W. Lyerla, for a new 1,310-kilocycle station at Herrin, 111., with 100 watts night, 250 watts day; WEBQ, Harrisburg, 111., for change of frequency from 1,210 to 1,310 kilocycles and extension of time from sharing to unlimited; KFVS, Cape Girardeau, Mo., for extension of time from sharing to unlimited; WBOW, Terre Haute, Ind., for change of frequency from 1,310 to 1,200 kilocycles; WJBC, Bloomington, 111., for extension of time from sharing to unlimited, and Olney Broadcasting Co., for a 1,210-kilocycle station at Olney, 111., with 100 watts night, 250 watts day. Owensboro, Ky., Frequency Change Oct. 12, before an examiner : Applications of WOMI, Owensboro, Ky., change of frequency from 1,500 to 1,200 kilocycles, and KAND, Corsicana, Tex., increase of power from 100 to 250 watts. Oct. 21, before an examiner: Applications of KFJZ, Fort Worth, Tex., for change of frequency from 1,370 to 930 kilocycles and increase of power from 100 watts night, 250 watts day, to 500 watts, and WFIL, Philadelphia, for increase of power from 500 watts night, 1.000 watts day, to 1,000 watts night, 5,000 watts'" day. Oct. 26, before an examiner : Applications of KROC, Rochester, Minn., for change of frequency from 1,310 to 920 kilocycles and increase of power from 100 watts night, 250 watts day, to 500 watts night, 1,000 watts day, and South Nebraska Broadcasting Co., for a 920-kilocycle, 1,000-watt station at Hastings, Neb. Oct. 27, before the commission : Applications of WNLC, New London, for extension of time from day to unlimited ; Eastern Carolina Broadcasting Co., for a 1,370-kilocycle, 100-watt station at Goldsboro, N. C, and WDAE, Tampa, for change of frequency from 1,220 to 780 kilocycles. Two Washington Applications Nov. 3, before the commission : Applications of R. C. Atwood, for a 1,500-kilocycle station at Port Angeles, Wash., with 100 watts night, 250 watts day ; Inland Empire Broadcasting Co., for a 1,310-kilocycle, 100-watt station at Pasco, Wash. ; Mountain Top Trans Radio Corp. for a 1,310-kilocycle station at Denver, with 100 watts night, 250 watts dav, and F. W. Meyer for a 1,310-kilocycle station at Denver, with 100 watts night, 250 watts day. Nov. 10, before the commission : Applications of KMED, Medford, Ore., for increase of nower from 250 to 1.000 watts, and KFEQ, St. Joseph, Mo., for extension of time from day to local sunset, with 500 watts night, 2,500 watts day.