Motion Picture Daily (July–Sept 1938)

Record Details:

Title:
Motion Picture Daily
Date:
July–Sept 1938
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion Picture Daily (July–Sept 1938)
Leaf #:
000704
Language:
English
Subjects:
Motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
August 27, 2022
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6 MOTION PICTURE DAILY Thursday, September 29, 1938 New Industry Ads Feature "Quiz" Contests A FORTUNE AWAITS YOU ! SEE A MOVIE ! Pi AY A GAME! WM m MONEY! '250000.00 MOVIE QUIZ CONTEST FIRST PRIZE $50,000.00-5403 OTHER CASH PRIZES Trtofure os well at pleasure a motion picture theatre. A choi wonderful time doing it! Hera inn, fun-Allcd, proflloble I go to Ihe newi of forlhc< I Holly "rte tton — o" rontei en(fcy FREE — ot your lo< MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ENTER THE MOVIE QUIZ TODAY Nothing to buy • it's Easy • it's Fun • it's FREE! at the fortune awaiting you at your local theatre! ANYONE can WIN this fascinating FREE Contest. Enter today! 250000.00 MOVIE QUIZ CONTEST First Prize $50,000.00 ... 5403 other Cash Prizes! ...in the most exciting, most fun-packed free contest you were ever invited to enter! . ■ ■ i^i ■ »■ H't Eoty, rt't Fun, rfi FREE! A thrilling conleit thol doublet your enjoyment of picture,— mokei movie-going on exciting, fun-pocked, profitable oame. No box lopt, no lobeti — nothing lo bwy. ■'< FREEt All you do It go lo the moviet and ice the flnoit enlorlolnmenl thai ■ ■ com* out of Hollywood-then add i" 'j Iff* to pleoiure by entering Ihit EASY, foicinoting Movie Ouli. Hurryl Anyone con winl /fREE BOOK ! MOTION PICTURES ARE YOUR BEST ENTERTAINMENT THE new series of newspaper ads for the Motion Pictures' Greatest Year campaign, which were completed yesterday, feature the $250,000 "Movie Quiz" prize contest exclusively. Accordingly, they are to be inserted only in daily newspapers of those cities in the United States and Canada in which local theatres are entered in the contest and drive. Campaign headquarters yesterday could not estimate the number of newspapers or cities in which the ads will appear but stated that "a good many cities have no theatres in the contest." The ads will run in issues of Oct. 4, 5 and 6. Specimen ads of the new series are presented herewith. The smallest is 150 lines in three columns and the largest 177 lines in four columns. The theme of the new series is "See a Movie — Play a Game — Win Big Money." The copy is breezy, pointed and brief. All of it features the prize contest and includes the slogan, "Motion Pictures Are Your Best Entertainment" and a notice of the remedy adopted for the questions applied to the five contest pictures which cannot be correctly answered. As previously reported, any answer submitted to a question on any of the five pictures will be considered a correct answer. Contestants, however, must give the name of the theatre at which they saw any or all of the five pictures. The type of ads for the new series, and the copy, was decided upon by the campaign advertising committee after receiving reports and suggestions from exhibitors throughout the country following the appearance of the first newspaper ads. The ad committee consists of Howard Dietz, chairman ; Robert Gillham and Charles E. McCarthy. Donahue & Coe is the agency. EVERYBODY Here's your chance to See a Movie, Play a Game and Win a FORTUNE in this Exciting, Fun-packed, FREE Prize Contest offering 250000.00 in Cash Awards including a First Prize of $50,000.00 and 5403 other cash prizes. ANYONE CAN WIN THE MOVIE QUIZ Contest It's EASY, it's F0N, it's FREE-no box tops or labels nothing to buy. Get Contest Booklet at local theatre FREE MOTION PICTURES ARE YOUR BEST ENTERTAINMENT Will Go Into Papers In US and Canadian Cities WhereHous'Q} Are Entered in Test The most exciting, fun-packed FREE contest you were ever Invited to enter! See the finest array of pictures ever released and double your enjoyment by entering this profitable Movie Quiz game! A fortune awaits you in this thrilling, easy contest! No box tops, no labels nothing to buy! It's Fun, If s FREE! Go to your favorite theatre. Enter the Movie Quiz Contest today -you may be a big winner! £50000.00 MOVIE QUIZ CONTEST! First Prize $50,000.00 — 5403 other cash prizes! FREE 5 YOUR LOCAL THEATRE NOW sal — • MOTION PICTURES ARE YOUR BEST ENTERTAINMENT SEE A MOVIE! HAY A GAME! WIN A FORTUNE! t2SO.OOO.OOS!2 FIRST PRIZE $50,000.00 5403 Other Cash Prizes MOTION PICTURES ARE YOUR BEST ENTERTAINMENT