Motion Picture Daily (Jul-Sep 1939)

Record Details:

Title:
Motion Picture Daily
Date:
Jul-Sep 1939
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
00059
Language:
English
Subjects:
Motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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// TARZAN TIPS! Successful Exploitation Ideas From Profitable Engagements! (it's easy to duplicate the ideas and the PROFITS!) LOUISVILLE, KY. A swimming contest was conducted to find Louisville's Tarzan. City winner received a Tarzan Trophy and a trip to Indianapolis, Indiana, to compete in the KentuckyIndiana State Finals. The State winner received a trip to the New York World's Fair with all expenses paid. JOHNSTOWN, PA. The Cambria Theatre, arranged with Cole Brothers and Art Mix Circus to have their elephants carry picture banners in the circus parade. A Tarzan Call Contest was exploited over the theatre's PA system with winner receiving a cash prize of $10 and runners-up free movie tickets. ROCHESTER, N. Y. Caged lion exhibit displayed in front of Loew'sTheatre for four days prior to and during picture opening. Jungle atmosphere prevailed with animal skins strung around marquee. "California Jack" was in charge of the exhibit and answered questions relating to his travels in the African wilds. Man in gorilla costume rode a bicycle on the streets for three days. Band paraded to theatre on opening day. ASBURY PARK, N. J. The St. James Theatre sponsored the first major swim meet of the season, at this noted resort, for its engagement of "Tarzan Finds a Son!" Awards consisted of a gold trophy, a trip to the New York World's Fair and 13 other prizes. The Tarzan Swim Meet was held at the Natatorium and was exploited by the Asbury Park Evening Press. WASHINGTON, INDIANA. Through arrangement with the Indiana Theatre, and the Washington Democrat, a state -wide contest for a Tarzan type of swimmer was put over. The stunt had the cooperation of the mayor and the president of the local chamber of commerce. Voting coupons appeared in the paper and readers were urged to cast their votes for the young man they felt was best qualified to represent Washington in the Indianapolis finals. One of the prizes in this big promotion undertaking was a trip to the New York World's Fair. The contest was widely published in many cities in the States of Indiana and Kentucky. CLEVELAND, OHIO. Loew's State Theatre prepared a big jungle float for its play dates. Mounted elephants, tigers and lions were shown together with a man dressed in animal skins, who gave the Tarzan Yell. Mounted animals were also displayed in the lobby and an atmospheric jungle front attracted plenty of attention. BINGHAMTON, N. Y. The Strand Theatre exploited a Tarzan Camera Contest. Contestants were instructed to take pictures of children with any kind of an animal. Three fine cameras were awarded winners who bore the closest resemblance to Johnny Sheffield. SEYMOUR AND FRANKLIN, INDIANA. The Vondee and Artcraft Theatres, respectively, tied in with the Washington (Indiana) state-wide Tarzan swim contest. SOUTHAMPTON, L. I., N. Y. The spectacular Tarzan Float, which was seen by New York City's millions who turned out to greet England's King and Queen, and which ballyhooed New York City's Capitol Theatre engagement, was a feature in American Legion's Fourth of July parade. The Southampton Press publicized the presence of the Tarzan Float in front page stories. HARRISBURG, SCRANTON AND WILKES-BARRE, PA. Due to promotion enterprise Harrisburg had a long line of standees waiting for the opening performance. M-G-M's Tarzan Float covered part of Pennsylvania after its ballyhoo for the Capitol Theatre (N. Y.) engagement. Tarzana, the movie chimpanzee, was a feature of the animal float and attracted large crowds in Harrisburg, Scranton, Wilkes-Barre. Comerford Theatres played the picture in the last two cities. All newspapers cooperated with art and stories on Tarzana. NEWARK, N. J. Loew's State Theatre searched for a local "Tarzan, Jr." on the basis of athletic development and resemblance to Johnny Sheffield. The winner and his mother were guests of Johnny Weissmuller at the World's Fair and the stunt broke the city's newspapers. WATERBURY, CONN. Loew-Poli Theatre backed the engagement with one of the biggest campaigns ever seen on a jungle picture attaining coverage by using all ideas, missing no bets! VANCOUVER, CANADA. The Vancouver Sun conducted a contest along the line of — "Have You a Little Tarzan in Your Home?" Youngsters who most closely resembled Johnny Sheffield, "Tarzan Jr.", or who most closely approximated a set of physical measurements, were eligible to enter. Cash prizes and a free trip to the New York World's Fair were the prizes. The Orpheum Theatre participated. "TARZAN FINDS A SON!" with the one and only JOHNNY WEISSMULLER • Maureen O'Sullivan and John Sheffield, Ian Hunter, Henry Stephenson, Frieda Inescort* Henry Wilcoxon, Laraine Day • Screen Play by Cyril Hume • Based upon the Characters Created by Edgar Rice Burroughs • Directed by Richard Thorpe • Produced by Sam Zimbalist