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Motion Picture Daily
Monday, April 8. 19
'Biscuit Eater' Gets National Radio Tieups
Albany, Ga. — Radio broadcasts will play a huge part in giving national prominence to Paramount's world premiere of "The Biscuit Eater" at the Albany Theatre here on April 11, it was revealed today.
In addition to the national Vox Pop program with Parks Johnson and Wally Butterworth which the Columbia network will broadcast from here on the night of the premiere, several other air shows have been arranged. Radio Station WSB, the 50,000-watt NBC outlet owned by the Atlanta Journal, has sought permission to run a special line to this city to enable a commentator to describe the huge Civic Pride Parade, a highlight of the premiere ceremonies designed to show the nation the extent of Albany's recovery from the January tornado which devastated the town. Station WATL, Mutual outlet in Atlanta, will carry a special program on the opening and release it to the entire Mutual network.
Plans are now being formulated for Station WGST, CBS outlet in Atlanta, to release a nationwide broadcast of Enoch Light and his Hotel
Official Proclamation
Albany, Ga. — April 11, by proclamation of Governor E. D. Rivers, will officially be "Biscuit Eater Day.'
Governor Rivers, realizing statewide interest and benefits, issued his proclamation to the press of all Georgia. It follows:
"Whereas : The City of Albany has been signally honored and is being chosen as the locale of the motion picture version of the story 'The Biscuit Eater' and also is to witness the world premiere of the said motion picture on April 11 : and whereas honor is thus reflected upon the entire state of Georgia : and whereas the said motion picture is described as containing some of the most beautiful scenery in Georgia, surpassing exteriors of most other motion pictures, thereby bringing excellent advertising and good will to Georgia; Now, therefore, be it ordered that April 11 be, and it is hereby designated and proclaimed 'Biscuit Eater Day' in Georgia, upon which the people of Albany in particular and the people of all the state in general be and are hereby requested and urged to participate, wherever possible, in the premiere of 'The Biscuit Eater' and all attendant features of the celebration ; and be it further ordered that the city of Albany be, and it is hereby extended, the official felicitations of the State Government of Georgia and all its people. And it is so ordered this first day of April, 1940. Signed E. D. Rivers, Governor."
Governor Rivers plans to attend "The Biscuit Eater" festivities at Albany, on April 11.
Taft orchestra playing at a charity ball arranged by the local Hospital League following the premiere. In addition to the foregoing radio tie-ups full coverage to all events connected with the opening of "The Biscuit Eater" will be given by the local station, WGPC. (ADV.)
Benny Premiere in N. Y.
Hollywood, April 7. — Paramount's "Buck Benny Rides Again" will have its world premiere at the New York Paramount on April 24. Jack Benny, Ellen Drew and other members of the cast will attend with Mark Sandrich. producing director. (ADV.)
More Than 30G To Attend Ga Film Premiere
That more than 300 prominent ex hibitors and newspapermen will be it, Albany, Ga., for the world premier of Paramount's "The Biscuit Eater on April 11, was indicated a acceptances poured in fronn/ -tan Southern and Eastern states.
Among the leading theatre oper ators who will be on hand for th opening at the Albany Theatre am attendant festivities are William K Jenkins of the Lucas-Jenkins Circuit R. B. Wilby of the Wilby-Kince; chain ; M. A. Lightman of the Make Theatres, Memphis ; Mrs. Alma King theatre executive of Brunswick, Ga. Clark Gurley of Bainbridge, Ga. : Joi Schmidt of Valdosta, and R. H. Dunt of Camilla.
'Eater' Immortalized
Paramount's "The Biscuit Eater.' is to be immortalized in a song en titled "The Biscuit Eater Swing,' written by Mrs. D. Mercer Shermar socially prominent Albany, Ga., tune smith. Live couples are being drillet to dance the number at a charity bal immediately following the premiere a the Albany Theatre. (ADV.
u
THE BISCUIT EATER
All thi ngs point . . .
to Albany, Georgia .. .wit ere on April 11, that fair state sees iggest doings
since G.W.T.W. — tne world premiere of tne year's most unusual picture, Paramount's "THE BISCUIT EATER." Released Nationally May 24th !
WATCH MOTION PICTURE DAILY ON FRIDAY APRIL 12 FOR COMPLETE COVERAGE ON PREMIERE!