Motion Picture Daily (Jan-Mar 1941)

4 motion Picture Daily Friday, January 10. 1941 Drugs Replace Food for Top NBC Revenue Drugs and toilet goods supplied 33.4 per cent of all NBC business last year with gross billings of $16,932,687, an increase of 34 per cent, replacing food and food beverages as the major classification. The latter totaled $11,281,407, an increase of 22.3 per cent. Procter & Gamble, which became top NBC client in 1935, continued to set the pace with $8,759,452 ; SterlingProducts remained second with $5,001,680; General Mills, third, $2,495,735; while Liggett & Myers Tobacco jumped from 13th place to fourth with $1,932,386. Other major shifts in client standings were R. J. Reynolds, which moved from 39th to 13th; ColgatePalmolive-Peet, 44th to 15th ; Philip Morris, 22nd to 18th, and S. C. Johnson & Son, 23rd to 20th. The average expenditure for the 98 commercial clients was $508,708, an increase of $42,306 over 1939, while 27 political clients paid a total of $809,606. Expenditures for eveningprograms were $31,989,821 ; daytime programs, including Sunday mornings, $17,978,435 ; Sunday afternoon programs brought $694,744. In third place among industry classifications were laundry soaps and household supplies with $7,277,001 ; cigars, cigarettes and tobacco were fourth, $7,233,866 ; lubricants, petroleum products and fuel, fifth, $2,198,011 ; house furnishing and furniture, sixth, $1,034,842. (Continued from page 1) bettering the half-million dollar mark. Collections by states for 1940, as compared with the preceding year, are shown in the following table : Alabama Alaska .. Arizona Arkansas California Colorado .... Connecticut Delaware .... Dist. of Col. Florida • Wander and B-S-H Lead MBS Billing Wander Co. was the leading advertiser over Mutual during 1940 and Blackett-Sample-Hummert was the top agency for the station. Wander spent $526,026; Bayuk Cigars, $510,949; Gospel Broadcasting Association, $402,232 ; General Cigar, $343,681 ; Macfadden Publica tions, $199,094; Richfield Oil, $197,388 ; General Baking, $184,221 ; American Safety Razor, $158,857 ; Lutheran Layment's League, $127,466; Wheeling Steel, $123,556. B-S-H placed $584,766 in business ; Ivey & Ellington, $510,949 ; R. H. Alber, $421,421; Erwin, Wasey, $270,831; J. Walter Thompson, $266,977; Federal, $237,564; Sherman K. Ellis, 8221,672; Batten, Barton, Durstine & Osborne, $184,221 ; Ruthrauff & Ryan, $169,520 ; Kelly, Stuhlman & Zahrndt, $127,466. Gould Is Reelected Head of Publicists Joseph Gould of United Artists was reelected president unanimously of the Screen Publicists Guild at a meeting at the Piccadilly Hotel last night Other new officers : first vice-president, Joseph Chasin, Warners ; second vice-president, Jonas Rosenfield, Walt Disney ; secretary, Jefferson Livingston, M-G-M ; treasurer, Charles Wright, freelance. Hawaii Idaho . . Illinois Indiana Iowa Kansas . . Kentucky Louisiana Maine . . . Maryland . . . Massachusetts Michigan ... 1940 1939 72,368.99 ! > 62,130.35 26,026.37 23.940.22 23,554.65 16,428.40 41,751.53 26,979.68 1,990,657.89 2,025,017.54 80,<HJ0.0O 00,^00-/^ 259,872.38 192,895.37 45,346.37 50,855.92 266,525.06 226,087.56 358,472.78 259,782.70 116,447.03 184,496.73 60,531.12 61,508.08 13,913.43 12.722.21 1,624,373.35 1.404.080.79 291,845.34 148,364.75 137,038.50 77.955.37 46,358.40 49.242.99 104,126.26 69.474.37 153,468.69 100,031.93 43,296.62 27,533.78 276,993.85 264,247.46 934,740.47 848.718.87 576.998.40 539,026.18 194C Minnesota 425.575.18 Mississippi 14,733.14 Missouri 368,550.24 Montana 18.645.82 Nebraska 77.136.22 Nevada 11,937.74 New Hampshire.. 51.822.15 New Jersey 506.433.45 New Mexico 14,958.70 New York 6 867,548.65 North Carolina... 111,185.49 North Dakota . . . 7,453.95 Ohio 689,258.95 Oklahoma 81,979.54 Oregon 79.365.93 Pennsylvania 1,027,515.43 Rhode Island .... 151,119.71 South Carolina .. 63.750.43 South Dakota ... 9.443.57 Tennessee 138.698.25 Texas 528,817.78 Utah 33,342.24 Vermont 10,072.92 Virginia 129.127.39 Washington 139.933.27 West Virginia 56,626.48 Wisconsin 207,536.78 W'voming 16.373.75 Total ' $19,389,056.16 1933 134 900.64 9,021.07 336.899*27 13.252.80 49.188.03 9.203.04 24.148.43 492,224.21 13.187.21 6.402,255.70 80,922.81 4,958.17 545,857.20 72.135.90 54,826.03 933.574.82 116,585.73 42,201.22 8.717.75 100,452.51 479.258.9] 17.220.81 6.482.8S 103.839.73 113.685.87 26.590.83 130.092.76 17.978.30 $17,096,415.63 Sell Industry to Public: Balaban (Continued from pane 1) among the various branches of the industry, more important now than ever because of untried operatingmethods to be imposed by the consent decree. "Although 1 was against changing the old method of selling," Balaban said, "1 speak for Paramount when I tell you that our company will put forth every effort to make this new method work. In spite of everything the sales departments can do, there will, undoubtedly, be many squawks as the new method of selling becomes operative. There will be discontent and misunderstanding, and you men can do a great deal toward minimizing this situation." Balaban said he believes that control of industry advertising from New York "will be somewhat decentralized" under decree operations. Balaban was introduced by C. C. Pettijohn, general counsel of the M.P. P.D.A. Others on the dais were : Stanton Griffis, chairman of the Paramount executive committee, and Jean Hersholt, who made brief talks ; Leon Bamberger, Ampa president ; John W. Hicks, Walter Cokell, Adolph Zukor, Austin Keough, Arthur • Israel and Osa Massen. Arbitration Boards Being Completed Preliminary work on the establishment of the industry's 31 local arbitration boards will be completed today by J. Noble Braden, executive secretary of the American Arbitration Association, who will return Sunday from the South. Braden has visited all the exchange cities where boards are to be established, with the exception of a few on the Eastern seaboard which are being organized by A. A. A. headquarters. The preliminary work has consisted of selecting offices for the local boards, the selection of a large list of persons eligible to serve on the panels, and interviewing clerks and other prospective employes. Extend Nathanson Securities Option Montreal, Jan. 9. — Famous Players Canadian Corp., Ltd., has announced that the stock option granted to N. L. Nathanson, president, on April 15, 1936, again has been extended. The option covers the right to purchase 11,000 shares of the company's stock at $16 per share during July, 1940. The option, which previously was extended to Jan. 31, 1941, has now been extended so that it may be exercised in full or in part at any time up to and including April 30, Holdovers on Broadway Set Strong Pace With holdovers predominating, Broadway grosses are maintaining a strong pace, led by the Musi Hall, Paramount and Capitol. "The Philadelphia Story" with av stage show at the Music Hall drew an estimated $111,000 in the second week. "Love Thy Neighbor" and Tommy Dorsey's orchestra on the Paramount stage was strong with $55,000 in the third week, while the Capitol in the second week of "Comrade X" brought an estimated $43,000. All three films are being held. At the Roxy, "Chad Hanna" with a stage show grossed an estimated $46,000 in the last eight days. "Hudson's Bay" started there yesterday. "Santa Fe Trial," with Abe Lyman's orchestra on the stage, completed the third and final week at the Strand yesterday with about $29,000. "Four Mothers" opens there today, with Sammy Kaye's band on the stage. "Lone Wolf Keeps a Date" finished a week at the Rialto on Tuesday with an estimated $6,500. N. Y. Bill Provides Tax on Admissions Albany, Jan. 9. — A three per cent sales tax bill, introduced in the New York State legislature by Senator William Bewley, calls for a half-cent tax on each 10 cents or fraction thereof of theatre admissions exceeding 50 cents. Passes also would be taxed. "I LAUGHED TILL MY SIDES ACHED!" says Jessie Henderson TIMORE SUN-PHILA. BULL]