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N. Y. TIMES, JAN. 27, 1941
Ccf m Prices Brings Gain For 'Gone With the Wind*
THE MIRACLE OF SHOW BUSINESS!
A year later!
But the same crowds, cops, cash! A year later!
And "GWTW" tops its own records! Last week the first 13 engagements Electrified the industry and held over! Now a 3rd week is announced!
(Boston, St. Louis, Washington, Bridgeport, Hartford, New Haven, Worcester)
And every new opening is terrific!
(Baltimore, Akron, Canton, Providence, Waterbury, Memphis, Kansas City, etc.)
And each one a hold-over!
No matter how long a period
It played previously
It's as though it never played before!
And an interesting development is that
Small towns are even topping the big towns!
There has never been anything like it!
It will never happen again in our lifetime!
Give it everything youVe got of showmanship!
It's the miracle of show business.
"Gone With the Wind" registered 10,432 more paid admissions on the first two days, last Thursday and Friday, of its return engagement at the Capitol than in the comparable period when it first opened at the theatre in December, 1939.
Matinee receipts were $1,017 above the original receipts, notwithstanding that current admissions represent a 50 per cent reduction in the original price scale.
Attendance increases of 30 per cent and increases of from 10 to 15 per cent in receipts also were reported in Cleveland, Ohio; Worcester, Mass. ; Bridgeport, Conn., and other representative cities, according to Metro-Goldwyn-Mayer, the distributors.