Motion Picture Daily (Jan-Mar 1941)

Record Details:

Title:
Motion Picture Daily
Date:
Jan-Mar 1941
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000481
Language:
English
Subjects:
Motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
October 27, 2022
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"Where's the best place to get the largest network audiences, against all competition on the air, today?" Current program ratings give the answer impartially for all networks. And every grouping of them tells the same story. COLUMBIA IS FIRST-by wide margins! Take the most tensely competitive of all program hours: 8:00 to 10:00 in the evening. Current program ratings (in both the standard rating services) show that on week-day evenings: CBS delivers the largest audience to its sponsors, against all direct competition on the air, five times more often than the second network. Here's the exact score (by quarter hour periods) from the most widely accepted rating service : 30 "firsts" for CBS ... 6 "firsts" for Network B . . .4 "firsts" for Network C. For the entire week-day evenings (six o'clock through midnight) the score remains better than three to one in Columbia's favor. For all seven evenings of the week, the data show : CBS -71 quarter-hour "firsts" Network B — 41 quarter-hour "firsts" Network C — 15 quarter-hour "firsts" And CBS maintains its substantial lead in program-firsts through the entire day. THIS IS NETWORK LEADERSHIP... Each CBS sponsor directly benefits from the strongest program schedule in radio— passing on great audiences from one program to the next, more often than any other network. You find its obvious reflection in the advertiser's, as well as the audience's, preference for CBS. Most sharply, perhaps, in the fact that the country's largest advertisers — those with the biggest jobs to do— chose Columbia more often than they chose any other network. In 1941, as in 1940, 1939, 1938, 1937, 1936, 1935 and 1934. BROADCASTING SYSTEM Pace-setter of the Networks