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The Pegler Method
n Arthur James Pegler, famous reporter, and father of Westbrook Pegler, also a famous reporter, began his metropolitan career many years ago in Chicago, his first and trial assignment was to get a picture of a certain beautiful lady, much in the news— but hard to get because the news was hard.
Every star reporter in Chicago had tried. They had searched the galleries, rifled trunks, bribed servants, stalked relatives. The skill of a dozen men, notable, even notorious, for their gimlet cunning failed.
A n hour after Mr. Pegler got the assignment he was in the office with the picture. A half hour later it was in the paper, and his job was set.
As the ed ition rolled, the managing editor approached the new reporter's desk. "If you do not mind telling, " he ventured with a deference extraordinary in that rude office, "I'd be interested to know how you got that picture.'* The whole city room was listening in a hush.
C^ertainly, sir,'' Mr. Pegler responded, with a tinge of something in his voice i—> "I just asked her for it.
Th e star picture chaser of them all cried out in pain. "We never thought of that!' The direct method the Pegler method did it. Many another signal performance is just that simple, just that direct. Easy does it, but it's something hard to see.
For instance, six years ago Republic Pictures Corporation was launched, in the highly competitive, exceedingly complex motion picture industry, with the simple, direct conviction that money could be made making pictures on which theatres could make money.
f*VepubIic had nothing else to do but tend to business, and no way to make money except by tending to business. The program worked. It still works. It grows. Each year Republic has gained more accounts, more contracts. Republic has as many as 1 1 ,000 customer accounts.
It seemed poss ible that a great many things were being done at large expense and often much trouble that had nothing at all to do with what reached the screen.
t^epublic started to work with nothing to do but to tend to business, and no way to make money except by tending to business. Putting all it had on the screen where the customers could get it.
REPUBLIC PICTURES CORPORATION
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