Motion Picture Daily (Oct-Dec 1941)

6 Motion Picture Daily Friday, October 10, 194 Hudson Institutional Ad Plan Is Making Headway Broadway Grosser Hold to Good Pace 4Honky Tonk' Is Bi^ Para. Debts to Be Exchanged For One Loan (Continued from page 1) an equal amount ol outstanding 3l/i per cent debentures and corporate notes. The exchange offer is effective to Nov. 7 unless extended by the company to a later date. The two classes of outstanding obligations of the company to which the exchange offer applies are the $12,681,000 principal amount of 3J4 per cent convertible debentures, due March 1, 1947, and a total of $7,355,782 of indebtedness to banks represented by the company's corporate notes, payable from the end of the year to 1951 at intervals. Total $25,000,000 The new debentures, like the present ones, will be unsecured, but will not be convertible. They will comprise an aggregate principal amount of $25,000,000 but the company states it has no present intention of issuing any of the additional $5,000,000 principal amount of debentures over and above those required for the exchange offer. None of the present debentures exchanged will be reissued, but will be either cancelled or applied to sinking fund requirements, the company stated. Manufacturers Trust Co. is agent for the exchange offer. (Continued from page 1) tors at cost. It is understood that this offer was made by George Dembow, sales head of National Screen, at the Detroit convention. Hudson has been working on his idea for a long time, and with Claude Lee, public relations chief of Paramount, got it in shape for presentation at the convention. Basically it is a plan for the industry to sell itself through the testimonial utterances of noted local and national figures, which have been made by these eminent persons, from time to time, at events of local and national interest. "It is time for the motion picture industry to mobilize its manpower to sell itself in the same manner which the industry never fails to utilize to sell local and national public institutions whenever called upon," one executive said in supporting the Hudson-Lee idea. The idea is still in the formative stage and yesterday, over the longdistance telephone, Ray Branch, head of Michigan Allied, spoke encouragingly and hopefully that it would be set in motion soon. "Everybody at the Michigan Allied convention," the exhibitor leader said, "thinks it is a grand idea." To Organize Committee It is expected, one leader said yesterday, that a national committee would soon be organized for finding ways and means of putting the national drive into effect. In Michigan it is stated efforts will be made to start on the plan, locally, at least, with the help of Michigan Allied, the Detroit United (Paramount), Butterfield Circuit and other exhibitor branches. From the original idea of trailer testimonials to be shown in the theatres the plan has now spread to include billboards and lobby blowups and trade paper, newspaper and magazine advertising along similar lines. Such trailers and advertising, it is explained, will have the portrait of the personality who is quoted as the background and on the figure the quotation will be superimposed. The idea essentially is an advertising one. Gov't Order Halts Theatre Building (Continued from page 1) pleted if it is possible to get the necessary materials. Determination whether a new building project will be given approval in the future will depend upon whether it involves the use of appreciable quantities of critical materials and, if so, whether it is essential that it be carried out at this time. Warners Preview English War Film (Continued from page 1) "splendidly and thrillingly" recording the work of the RAF Bomber Command. Warners have not yet set a release date on the film, which runs 48 minutes. No professional actors are employed, the men involved being members of the RAF, shown in their routine of war. The film is most notable for its simple realism, with much that is strongly dramatic inherent in the film record. The film will be released under a percentage agreement with the British Government, according to company officials. Jonah Jones and E. Catford are given screen credit as photographers. The film will be tradeshown Tuesday at 10 A.M. at the Warner home office. . Scully Reports Many Univ. Circuit Deals (Continued from page 1) Canadian and Odeon circuits in Canada and the three-year deals with Fox West Coast and Warners Theatres reported earlier. Deals with Paramount partners include Balaban & Katz, Great States, Minnesota Amusement, Wilby & Kincey, Intermountain Theatres, Interstate and Texas Consolidated circuits and Mullin & Pinanski. A deal also has been closed with Butterfield Theatres, Michigan. Mutual Takes Over The Maxine Elliott The Maxine Elliott Theatre, legitimate stage house on West 39th St., has been leased by Mutual and will be converted into a studio theatre for network shows. It will open Nov. 3 after alterations. The house seats 963 at present. This is the network's first acquisition of a theatre. (Continued from page 1) starring Charles Boyer and Margart Sullavan, has been booked into th Music Hall for an early showing "How Green Was My Valley," 20t Century-Fox picture, is scheduled Jo the Rivoli Oct. 29. "This Woman Is Mine" goes" the Rivoli tomorrow, succeeding "Un finished Business," which finished it fifth week with an estimated $12,00( "Law of the Tropics" opened at th Globe yesterday replacing "Grea Guns," which drew an estimated $5, 100 for the week. U.A. Meet Postponed To Early Next Wee) (Continued from page 1) lin, who had planned to come Eas to testify at the Senate subcommit tee's hearings on alleged film propa ganda in Washington and to attem the board meeting here, cancelled hi plans for the trip when the subcom mitte hearings were postponed indefi nitely. As a result, Chaplin probabl; will be represented by Charle Schwartz, his New York counsel, ii the event the board meeting is held. Selznick May Start Before Year End Chicago, Oct. 9. — David O. Selz nick here today said he expected t> have his first new production fo United Artists release in work by tlv end of the year, with the possibilit; that the second will be in work by th' end of January. He said he was un able to identify the two productions a this time. The producer said that "Gone Witl the Wind" will be released again be fore March 1, 1942, to the smalle theatres which have not yet play© the picture. He emphasized that th picture would not be cut or shown a lower admission scales than before He indicated, however, that exhibi tors may be given a better percentagi leeway in terms than before in ordei to compensate the smaller houses foi a less frequent turnover due to th< length of the picture. Charges Newspaper Pressure on Statior Washington, Oct. 9. — Rogat Jones, owner of KVOS, Bellingham Wash., charged before the FCC today that a local newspaper exertec pressure to prevent press association; from serving his station. His charges were denied by W. J. McCambridge, general manager ol Press Association, Inc., who testified KVOS was denied service because it had allegedly "pirated" AP reports. Studio Unions Get Counter Proposals (Continued from page 1) to be settled by the unions involved rather than by the producers. Comment on the counter-proposals could not be obtained yesterday froir representatives of the IATSE locals but they are scheduled to make theii responses to the producers at a meeting scheduled for today. Some of the locals had demanded increases of If and 20 per cent. NOW PLAYING ON BROADWAYTHREE GREAT COLUMBIA SHORTS!