Motion Picture Daily (Oct-Dec 1941)

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What's Your Temperature The motion picture is a business. It seems well to say this, because so much that we may read, hear, and see tends to an impression that it is a fever. The United States has been built by business, ever improving business^-conducted with sane diligence, working for profits and ultimately successful in just the degree with which it has rendered service with a level-eyed policy of producing and selling on terms that have delivered margins of satisfaction at each step from plant to customeD—consistently, continuously. Republic Pictures Corporation is a business. This corporation was founded for the sole purpose of making reasonable profits for a long time. To make profits for a long time requires a consistent delivery of satisfaction to the customers. That calls for product that can be counted on, so made that it can be sold at prices consistent with the market, delivered on a policy which recognizes the mutual interests of buyer and seller, on the long pull. !R.epublic intends always to make money out of its customers, and expects to do that always because the customers have taken profits out of Republic product. Six years of Republic experience show that a great many showmen like to buy profits, that more every year recognize sound, staple product made on performance, even if the field does glitter with gilded promises. Business is the American way of constructive service of the whole people. It is the American way to pay and get what it pays for. !R.epubIic is a business because it serves, enables the theatre to be a business. There is no substitute for profits REPUBLIC PICTURES CORPORATION BUY U. S. DEFENSE BONDS