Motion Picture Daily (Oct-Dec 1941)

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ASK YOURSELF THIS QUESTION: J* #i »ote f • Theatre managers who have adopted High Intensity projection know that the increased screen light means IMPROVED PICTURE QUALITY BETTER AUDIENCE RESPONSE INCREASED ATTENDANCE MORE PROFIT The new "One Kilowatt" High Intensity arcs supply 50 to 100 per cent more screen light than low intensity lamps at practically the same operating cost. Initial cost is also low. Ask your dealer to give you the figures and a demonstration of this modern projection light. y THE NEW "ONE KILOWATT" ARCS USE "NATIONAL," "SUPREX" AND "OROTIP" CARBONS 1881-1941 The sixty year record of "National" carbons is one of steady progress and improvement. Further progress and continued leadership in the Motion Picture Industry are assured by constant research and an intensive development program. The words "National, " "Suprex" and "Orotip" are trade-marks of National Carbon Company, Inc. r NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation LTHB Carbon Sales Division, Cleveland, Ohio GENERAL OFFICES 30 East 42nd Street, New York, N. Y. BRANCH SALES OFFICES New York, Pittsburgh, Chicago, St. Louis, San Francisco