Motion Picture Daily (Oct-Dec 1941)

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■oJay, December 1. 1941 Motion Picture Daily 13 rodncers to Jet Allocation On Materials : (Continued from page 1) longer be required to file indibal applications tor different essen■Ajy material needs, The necessary ■'is are now being distributed, covm)A requirements ior the first quar'of next year, bteel-consuming industries already te been asked to report their needs the metal for the first quarter of 12. The needs of all industries will totaled against the available sup£ provision will be made for mili^ . y needs and then, through the Sup• Priorities and Allocations Board, L-cific quantities will be allocated to e various consuming industries, ilhe allocations system, gradually to extended to all commodities under itriction, is designed to eliminate i red tape and delays incident to the ;uring of priority ratings which of *mselves have lost value because fey have been so generously distribied that instances have been uncoved where the top ratings alone illed for more of a given commodity an was available. The allocations to the several in«stries will be based upon their imartance, first from the standpoint of dense and then from that of the pub: need, which means that the film inSstry will rank high. e loskowitz, Brandt To 'Dimes' Meeting (Continued from page 1) [rill attend a meeting in Washington Tomorrow of the 48 chairmen reprej :nting the general March of Dimes Dmmittees in each state. The motion picture committee representatives will present a brochure TO each of the state chairmen in which :'ne campaign plans of the industry I 'ill be outlined. Nicholas M. Schenck, 1 Tesident of Loew's, Inc., is chairman f the Motion Picture Committee of le March of Dimes' 1942 campaign. ; c President Franklin D. Roosevelt IJWll attend the meeting and is expected to speak with regard to the ...orthcoming campaign, which is in 'observance of the President's birthday Iind for the benefit of the National .j, foundation for Infantile Paralysis and ocal institutional aid for paralysis ufferers. Showmanship Flashes . . . Clergy Invited to See 'Heaven' and 'Gift' Providence, Nov. 30. — Local clergymen were invited guests at screenings here of "The Eternal Gift" and "One Foot in Heaven." The latter was screened for Protestant ministers at Fay's Theatre, the show being arranged by Edward M. Fay and Mark Larkin, the latter doing exploitation work on the feature for Warners. Robert Grossman had a special showing of "The Eternal Gift" for an audience of priests and prominent Catholic men and women several days in advance of his opening. Family Portrait Contest Used for 'Foot in Heaven' St. Louis, Nov. 30. — As part of the exploitation campaign for "One Foot in Heaven" at the Ambassador, Harry Crawford, manager, conducted a drive — through ads in the daily press — for family portraits. Tickets were awarded to those accepted for use in lobby displays. Resemblance Contest Promotes 'Belle Starr' Charlotte, N. C., Nov. 30. — The Carolina Theatre here staged a con test in exploiting "Belle Starr," offering the winner a cup and entertainment by the local Variety Club. The contest ivas for the girl most nearly resembling Gene Tierney, star of the film. Jack Austin is manager of the house. UA Sends Xmas Packages Of 'Corsican' Ad Campaign Monroe Greenthal, director of advertising and publicity for United Artists, has sent to the heads of the leading circuits of the country sets of proofs on the advertising campaign for "Corsican Brothers," Edward Small production which will be the United Artists Christmas attraction. The sets of proofs were elaborately packaged in Christmas wrappings. Blues' Omaha Hit Getting Big $7,500 ii Omaha, Nov. 30. — "Birth of the . 31ues," with $7,500. pulled most of the inrst-run business to the recently re >pened Paramount. The weather was :lear and cool. Estimated receipts for the ending Nov. 26-27: 'Men in Her Life" (CoL) "Secrets of the Lone Wolf" (Col.) BRANDEIS — (1,200) (30c-44c) 7 Gross: $4,600. (Average, $4,000) "Unholy Partners" (M-G-M) 'Three Cockeyed Sailors" (U. A.) OMAHA— (2,000) (30c-44O 7 days. Gross: JO.300. (Average, $6,000) »"The Night of January 16" (Para.) y ORPHEUM (3,000) (40c-55c) 7 days. Stage: Joe Sanders orchestra. Gross: $13,400. (Average, $14,500) "Birth of the Blues" (Para.) ■"Great Guns" (20th-Fox) PARAMOUNT— (3,000) (30c-44c) 7 days. Gross: $7,500. (Average, $4,000) week days.