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How your SOUND has improved!
IF you were in the motion picture industry back in ?26 when Western Electric first brought sound to the screen, you'll remember that any sound was good enough to draw crowds to theatres.
The public thought that early sound was great — and it was! But Western Electric engineers knew that tremendous improvements in sound recording and reproduction could and must be made. They've never stopped working on the problem— and they've never stopped getting results.
Let's look back a minute. In 1931, Western Electric introduced Noiseless Recording — a vast improvement that did away with hissing and scratching background noises.
In 1932 came Western Electric Wide Range Sound
Recording that successfully tdok care of everything from a whisper to an earthquake.
The next step ahead was Mirrophonic Sound Recording which brought still greater naturalness of tonal quality to the screen.
Because these changes have come gradually, it's hard to realize how tremendous the improvements have been. But you know 1926 sound wouldn't draw any crowds in 1944.
Has sound recording reached its peak of perfection today? Western Electric engineers of the Electrical Research Products Division say, "No!" They are confident that new knowledge gained in their years of war work will lead to still finer sound in the pictures of tomorrow.
Electrical Research Products Division
OF
Western Electric Company
INCORPORATED " *
195 BROADWAY, NEW YORK, N. Y.
* SPEED THE DAY OF VICTORY BY BUYING WAR BONDS MORE WAR BONDS AND STILL MORE! ★