Motion Picture Daily (Oct-Dec 1944)

Record Details:

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vertisind for "CAN'T HELP SINGING" Universal, being highly enthusiastic ahout the wonderful, entertaining and hox-office character of Deanna Durhin's first Technicolor picture, "CAN'T HELP SINGING," lias gone tie limit in promoting the picture with the most strategic type of national advertising. Not only has Universal already placed an extensive advertising campaign in all the masscirculation magazines,* hut it has also prepared extensive plans for newspaper, radio and hillhoard advertising. Tnis advertising will reach approximately 85 million persons. Full -page advertisements sail appear m and many other magazines, as wel] as every (an magazine,