Motion Picture Daily (Jan-Mar 1946)

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• Box-office-minded managers of theatres, large and small ... in every state . . . are changing over to Simplified High Intensity Projection. Why? Because it makes a big and most favorable difference on the screen —and on the audience too. Yet, in spite of its vastly superior advantages, High Intensity Projection costs little, if any, more. Just look what One-Kilowatt High Intensity Projection can do for you . . ■ FOR YOUR SCREEN: 50-100% brighter light FOR YOUR COLOR PICTURES: a specially adapted snow-white light FOR YOUR AUDIENCE: beautiful, easierto-see pictures Get the full story from National Carbon Company, Inc. Write today. Also ask your supply house about the availability of High Intensity Lamps. NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation The word "National" is a registered trade-mark of National Carbon Company, Inc. UCC General Offices: 30 E. 42nd St., New York 17, N. Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco