Motion Picture Daily (Oct-Dec 1946)

Record Details:

Title:
Motion Picture Daily
Date:
Oct-Dec 1946
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
00022
Language:
English
Subjects:
Motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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Look at all 3 LIFE, LOOK, and the POST each reaches mere than 12 Million Readers per issue . —verified in newest studies of magazine readership The three leading magazines in size of total audience per issue are: LIFE SAT. EVE. POST LOOK 22,550,000 people 12,700,000 people 12,650,000 people You will find the full facts in a new survey sponsored by Look and completed in June 1946— and in the latest Life Continuing Study of Magazine Audiences, completed in March 1946, and just released. Both studies were made by Crossley, Inc. Both were made by identical techniques. The findings of both are validated by the Magazine Audience Group. Composing this group are the outstanding national research experts including the directors of the three national political polls, and representatives of professional practice of statistics and psychology. Advertisers can now look at the findings in combination and draw some interesting conclusions. Here's the box score : 0) 5=8 ■o — o c =o ■ ro n -O o I a O P3 £> o 3d2E o o — ■— (A o> — • tA 5 * cn _ «j a. a> ^_ o _o o "o o , °-o °. I— _ o CC = T-> co Q_ ~ CT3 ' I — MAGAZINE Per cent of population reached LOOK 11.3 AMERICAN 8.4 COSMOPOLITAN 6.4 LIFE 21.0 SAT. EVE. POST 11.8 COLLIER'S 10.1 Total Audience Reached Per Issue (Teen-Age and Over) 12,650,000 9,400,000 7,150,000 22,550,000 12,700,000 10,900,000 -o £ ij{ The population 10 yrs. and older of 112,000,000 includes a conservative estimate of the servicemen re-entering the civilian population during the first six months of 1946. BUT WHAT HAPPENS when you translate these figures into the number of people you reach in these magazines for each dollar paid for a page advertisement? As a guide to advertisers seeking to appraise these magazines for their 1947 lists, we have worked out 5 tables using latest civilian readership figures and latest rates for each publication. LOOK SCORES FIRST 4 times out of 5! Each of the 5 tables below shows the number of people reached per dollar paid for a black and white full page advertisement. In each table the full page rate is figured against that one group of readers. TOTAL AUDIENCE ADULT AUDIENCE (readers per $) (readers per %) "LOOK 1,998 people *LOOK 1,508 adults AMERICAN 1,709 people AMERICAN 1,455 adults COLLIER'S 1,557 people COSMOPOLITAN 1,326 adults Hi EE 1,555 people COLLIER'S 1,286 adults COSMOPOLITAN 1,554 people *LIFE 1,228 adults SAT. EVE. POST 1,270 people SAT. EVE. POST 1,040 adults WOMEN ONLY MEN ONLY (readers per $) (readers per $) COSMOPOLITAN 935 women "LOOK 782 men AMERICAN 900 women *LIFE 604 men *LOOK 726 women COLLIER'S 586 men COLLIER'S 700 women AMERICAN 555 men *UFI 624 women SAT. EVE. POST 545 men SAT. EVE. POST 495 women COSMOPOLITAN 391 men TEEN-AGERS ONLY (10 years to 19 years) (readers per $) *LQOK 490 teen-agers ♦LIFE COLLIER'S AMERICAN SAT. EVE. POST COSMOPOLITAN 327 teen-agers 271 teen-agers 254 teen-agers 230 teen-agers 228 teen-agers * One time rate. Only Life and took granr frequency discounts. That's why we say, "Look at all 3" when you're lining up 1947 lists. Write to Look, 511 Fifth Avenue, New York, for complete report and you'll agree — dollar for dollar it's hard to beat what you get in Look, America's Family Magazine. LOOK rf/ner/ca's Read by 12,650,000 people each issue