Motion Picture Daily (Oct-Dec 1946)

4 MOTION PICTURE DAILY Thursday, November 14, 1946 Ty Power's Portrait Keys 'Razor' Ads NORMAN ROCKWELL'S special full-color painting of Tyrone Power and the cast of Darryl F. Zanuck's production of "The Razor's Edge/1 which is being used extensively in the advertising for the picture, has again served to highlight 20th Century-Fox's highly touted practice of utilizing the creative efforts of the nation's top artists, cartoonists and illustrators as a means of giving individual treatment to its campaigns. Rockwell, tamed for his Four Freedom painting* and Saturday Evening Post covers, is the sixth prominent artist whose talent has been employed by the 20th Century-Fox advertising department for campaigns on its pictures within recent months. Hut Rockwell is far from last. New Paintings Due Others have already contracted to contribute paintings for use in the company's advertising plans on forthcoming pictures. Four top-flight artists, for instance, now are ;it work on separate drawings for "The Late George Apley," which stars Ronald Colman, with Peggy Cummins and Vanessa Brown. They are Robert Benney, magazine and portrait artist who has painted such personalities as Franklin D. Roosevelt, Madame Chiang and John Barrvmore; Dean ( ornwell, magazine illustrator and widely acclaimed mural painter; John Falter, illustrator for leading magazines, book publishers and other organizations, and Douglass Crockwell, magazine cover artist who has executed numerous advertising illustrations for the nation's top concerns. Gladys Emerson Cook, another outstanding artist, recently completed a painting of the dog in "Bob, Son of Battle," starring Lon McCallister and Peggy Ann Garner, in her first ingenue role, in Technicolor, Russian-born Constantin Alajalovj magazine cover artist and portrait painter, now (Continued on baqe 21) You 11 Be Seeing These On Nation's Billboards „„SIC..I1^ BETTY GRABLE DICK HAYMES /missPiig*!1* Technicolor ly." Best Sellers Added to 20-Fox List WITH the recent purchases of "Thtl Snake Pit," "Nightmare A!ley,"'| "Britannia Mews," "Lydia Blake^ and "Moss Rose," 20th Century-rfM is continuing its boxoffice -tested policy^F' adapting the nation's top best-sellers to production. The company reports it has the largest stockpile of unproduced story properties in its history, with 14 producers readying 55 scripts for future production. This backlog contains many recent bestsellers, two of which, "Forever Amber" and "The Captain from Castile," are now in production. Among others undergoing advance preparation for future production are: "The Foxes of Harrow," based on the novel by Frank Yerby, which has sold a 1,000,000 copies to date. "Green Grass of Wyoming," by Mary O'Hara, author of "My Friend Flicka" and "Thunderhead." "The Black Rose," from the adventure novel by Thomas Costain, to star Cornel Wilde. "Daisy Kenyon," based on the novel by Elizabeth Janeway, in which Gene Tierney will play the title role. "Chicken Every Sunday," by Rosemary Taylor, to star Jeanne Crain, Henry Fonda and Maureen O'Hara. "The Dark Wood," by Christine Weston, one of the season's most widely read novels. "The Turn of the Screw," by Henry James, based on the horror classic. "Escape," from the theatrical success by John Galsworthy. "The Walls of Jericho," based on Paul Wellman's new novel, which is the Literary Guild selection for February. "Scudda Hoo! Scudda Hay!", from the novel by George Agnevv Chamberlain, author of "In Old Indiana." "The Gay Illiterate," from the book by (Continued on page 21) . UGHENTING the intensiv TYRONE POWER 3 GENE TIERNEY JOHN PAYNE AnneBAXTER V Clifton WEBB 1 Herbert MARSHALL crtising that i (UnaWi billboard »mp.iXn bV ihV MstoVy"of 7he cVmnpanv"FFJom noi^r ht^fl U? ref!*ises for J*1* ,final weeks of the "Spyros Skouras Sales Drive" will be the mosf ■ nd -Th. of ri, , i , of varying i N:;?h ^'^^i^'^^^oZ XouUouf'the tSUh„«en dunMrfS ~fS?»>» «» ™< for the world premiere a. .he *»T either horizontally or vertically U give a powerful effect. "tr> dunng Chr>stmas week. This 48-sheet has been so designed that it can be posted heavirxt concentration ■** — !" • Thr production, for ^^'Z'^^^V'J^^^ * ^ ■*« covering subways, suburban railroad " "P. ""HOMO space than it has ever used hofnrc „„ „„. has ever „,j w ' " ™ ?"'ance of "The Razor's Edge" openings. In New York for the covering sunw.ys. sunurnan ra,lr0.d» u well .a regular outdoor 'boVrds'.7ni» local oi, si2 ft "V"' ^'V^ A total of 18'640 sheets °f °»Uoor paper will be used strpped on the paper, thus giving exhibitor, in each city an added advertising Jne't™, ? °nesheet st?nds and window Splays. Local dSte sheets will be in the final f.,ur treks ,.f the Skouraa drive. advertising penetration for the pictures he will be playing during "20th Century-Fox Week" or