Motion Picture Daily (Oct-Dec 1946)

Record Details:

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Plenty of Traffic... and NO Traffic Problems, here . . . because it's a ONE WAY stream of patron-dollars... headed for your theatre! / The PRIZE BABY is on the job... getting traffic and directing it .. "arresting" attention ...with eye-and-ear-appealing TRAILERS and ACCESSORIES ... and seeing to it that every patron gets a "ticket" I His traffic sign is always set at "GO". . . and wise exhibitors take the hint, because . . . they know from experience . . . that The PRIZE BABY means "business" . . . SRO business ... at your Box Office!