Motion Picture Daily (Jan-Mar 1948)

2 Motion Picture Daily Monday, January 19, 1948 Personal Mention Tradewise . . . By SHERWIN KANE /Vipfi?.<?i*pp/ Parade 'T1 HE March, of Dimes drive openM. ing marks a highlight in all the reels. Other items include General Chennault and his Chinese bride, riots in Rome, and a rescue at sea. Complete contents follow: MOVIETONE NEWS, No. S — U. S. Senate probes market trading. Burma independence. U. S. submarines for Turkey. General Chennault takes Chinese bride. Silver skates. March of Dimes drive opens. NEWS OF THE DAY, No. 2J»-Hero ship burns at sea. General Chennault finds romance in China. Governor Stas^r, charges insiders made millions in Silver skates thriller. Boy victim President open March of Dimes drive^^ PARAMOUNT NEWS,; No. 42— Silver skates. Anti-Royalist riots in Rome. Time for Dimes. General Chennault and bride. Field Marshall Montgomery mission to Ethiopia. Air Policy Commission reports. UNIVERSAL NEWS, No. 109-Forty-six saved from burning ship in Atlantic. President Truman opens March of Dimes drive. Submarines ready for transfer to Turkey. British airliner crash. General Chennault and Chinese bride. New sweater' fashions. Wrestling in Madrid. WARNER PATHE NEWS, No. 45-^Boy symbol of March of Dimes. "Sweater girls" outdo Florida sun. Governor Stassen's grain charges. General Chennault1 > weds Chinese girl. Spinsters plan leap-year; .traps. Basketball. Daniel Webster commemoration. New Audio Facilities Opened in Canada Toronto, Jan. 18. — Industry executives and trade press representatives from Canada and the United States were guests at a reception yesterday for the opening of Audio Pictures and Film Laboratory's new studio and laboratory here. Arthur Gottlieb is president. The new unit consists of a streamlined, air-conditioned building with 20,000 square feet of floor space and has all departments for production and printing of negatives. The equipment includes 12 printing machines, four film processing machines ; and batteries of cameras and lights. TT7TLLIAM R. FERGUSON, VV M-G-M exploitation head, will leave here tomorrow by plane for Cincinnati and Chicago. • Mark N. Silver, PennsylvaniaWashington district manager for United Artists, has returned to his Philadelphia headquarters after attending a district managers' meeting at the home office here. • Charles Schlaifer, 20th CenturyFox advertising-publicity director, will return here today from Chicago, accompanied by Sid Blumenstock, assistant exploitation manager, a Max Milder, Warner managing director in London, and Mrs. Milder were among passengers who arrived here at the weekend from England on the 55 Queen Mary. • Eric Johnston, president of the Motion Picture Association of America, is due to ^return to Washington today from a West Coast trip. • Morey Goldstein, MonogramAllied Artists' national sales manager, returned to New York at the weekend from an Ohio tour. • Jack Sichelman, assistant to 20th Century-Fox manager of branch operations Clarence Hill, has been confined to his home here by illness. • Margaret Ettinger, industry public relations counsel, is due here today from the Coast for a three-week stay. • Charles C. Moskowitz, Loew vicepresident and treasurer, will return to New York today from Hollywood. • A. Kaplan, Brandt Theatres district manager, will return here today from a vacation. C AMUEL GOLDWYN, dis to other segments could be made. ^ coursing for publication last It will need cooperation but a week, offered some observations great deal of progress could be on the industry's public rela made unilaterally if wholehearttions with which many find it ed cooperation is not immediateeasy to agree, regardless of how ly forthcoming. If the industry's much they may differ with him public relations committee is on other subjects on which he forced to work unilaterally, let also expressed his views. it do so. If it succeeds in Said Goldwyn of industry eliminating, or even lessening public relations : the causes for grievance on but "We are not taking a long one side, then to that extent will range view of the problems it have made the position of the which confront us. Good pub antagonist that less tenable, lie relations start with good pri Men of good will and comvate relations, and we must put mon sense will not long support our own house in order before any segment of the industry we can hope to win the genuine which stubbornly rejects overgood will of the public, on tures made in good faith and which good public relations are designed to improve the statu* based. . . . The fault is not one 0f the individual and, through sided by any means and it must him, that of the industry, be corrected by the cooperative effort of all of us. "If we have good private re British government and induslations and produce good pic try sources were frankly disaptures our public relations will pointed over the American intake care of themselves." dustry's reaction, or lack of it, Good public relations too of to Sir Henry French's "barter" ten are confused with good press proposal as a basis for resumprelations, or simply with a"good tion of negotiations on the Britpress." In consequence, an alto ish film tax problem, gether disproportionate amount Sir Henry, you will be reof effort is expended upon the membering, suggested that attainment of a "good press." American companies could reIt may be assumed that Gold tain the earnings of British picwyn had something of the sort tures here in addition to being in mind when he asserted that allowed 25 per cent of the earnthe industry lacks a long range ings of American pictures in view of its public relations Britain. problems. It is difficult to understand • why London should be surprised The real public relations that such picayune bait was igproblems of the industry, as nored. Goldwyn infers, are concerned The American industry has solely with its customers and made not one but several prowith itself. pdsals looking to the negotiation It is up to Goldwyn's Holly of an agreement on the tax and wood to turn out the good pic embodying conditions which, by tures, which will take care of comparison with Sir Henry's the industry's public relations suggestion, are most magnaniwith its customers. | mous. Among the American al It is up to the entire industry ternatives ignored or rejected by to end, insofar as possible, the the British was at least one causes' of internecine strife which would have retained in which pit any branch of it England a dollar amount comagainst another branch, or any parable to that which the British industry group against another. tax would confiscate. It is on strife of this kind that Britain pleads a dollar famine the unfriendly press goes to as justification for the prohibiwork and from it the unfavor tive film tax. The American inable press results. dustry responds with proposals This department suggested re which would not drain Britain of cently that, since the industry more dollars than the confiscanow has bestirred itself into tory tax contemplates. And the fashioning a permanent public proposals are spurned. Why? relations committee, headed by The British industry may well Nate J. Blumberg, Universal ask London officialdom, even at president, an early atempt at this late hour, whether there is correcting conditions which help in its handling of the film tax to maintain one segment of the an ulterior motive and, if so, industry in constant antagonism what it might be. Chi. 'T-Men' Promotion Max E. Youngstein, Eagle-Lion advertising-publicity chief, is due to return to New York today from Chicago where he finalized arrangements with William Hollander, advertisingpublicity head of Balaban and Katz circuit, and other Chicago circuit executives, on the forthcoming promotion of Edward Small's "T-Men," which E-L is releasing. U-I Roadshow (Continued from page 1) $149,155,000 Gross (Continued from page J) 1947, third quarter, $42,750,000; second quarter, $43,371,000 ; third quarter 1946, $45,600,000. 'Monogram: 1947, third quarter, $2,176,000; second quarter, $2,241,000; third: quarter 1946, $1,770,000. Republic: . 1947, third quarter, $7,524,000 ; second, quarter, $7,569,000; third quarter 1946, $6,370,000. , ... 1; Twentieth Century-Fox.: 1947, third quarter, $44,689,000; second; quarter, $46,587,000; third quarter 1946, ; $50,245,000. Universal : 1947, third quarter, $16,634,000; second quarter, $16,608,000; third quarter 1946, $12,083,000. ; ;; \',A .i Gross income of Columbia's foreign subsidiaries reported j amounted to $4,889,000 for the second quarter of 1947 ; $4,275,000 for the first quarter of 1947, and $4,069,000 for the second quarter of 1946. RKQ reported earnings of subsidiaries k'not consolidated operating in foreign countries as $3,606,000 for the third quarter of 1947 ; $4,098,000 for the second quarter of 1947, and $3,915,000 for the third quarter of 1946., , •••••I sized that the quality of the production makes "road show and advanced admission price engagements" necessary. The picture will be in the exchanges Feb. 1, but will not be released until April 15 to allow for its promotional campaign, he said. "The present-day market certainly can accommodate this specialized type of distribution, particularly when the grandeur of the theme in such a picture cannot be put into proper focus unless the public is especially informed about its merits," Scully declared. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Martin Quigley, Jr., Associate Editor. Published daily, , except : Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, N. Y. Telephone Circle 7-3100. Cable address: Quigpubco, New York." Martin Quigley, President; Red Kann, Vice-President; Martin Quigley, Jr., Vice-President; Theo J. Sullivan, Vice-President and Treasurer; Leo J: ;Brady,_Secretary; James P. Cunningham, News Editor; Herbert V. Fecke, Advertising Manager; David Harris, Circulation Director; Hollywood Bureau, YuccaVine Building, Williarri 'R. Weaver, Editor; Chicago Bureau, 120 South La Salle Street, Editorial and Advertising. Urban Farley, Advertising Representative. Washington, J. A. Otten, 2525 Ontario. Road, N. W; London Bureau, 4 Golden Sq., London Wl, Hope Burnup, Manager, Peter Burnup, Editor; cable address, "Quigpubco, London." Other Quigley Publications: Motion Picture Herald, Better Theatres, published every fourth week as a section of Motion Picture Herald; International Motion Picture Almanac, Fame. Entered as second class matter, Sept. 23, 1938, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign;, single' copies, 10c.