Motion Picture Daily (Apr-Jun 1948)

Motion Picture daily Friday, April 2, 1948 Seek Better Publicity Breaks CHICAGO, April 1 Publicity heads of major distributors and circuits here have set up a committee in a concerted effort to obtain better cooperation from the Chicago press where spot-news space is concerned. The publicists contend more space is going to night clubs, fly-by-night attractions and legitimate shows in spite of the fact film advertising exceeds that for all other forms of entertainment . Action is expected to start next week with the committee calling on each paper to discuss the situation in an attempt to get better "breaks" on current and forthcoming product. Premiere Opens Bond Drive A premiere showing of Universal-international ' s "Are You With It, "at the Winter Garden Theatre here April 14, will herald the New York State opening of the Treasury Department's Security Loan Drive, which runs nationally from April 15 to June 30. In addition, then will be a stage show. Admission will be by Savings Bonds only. The New, York State quota is $300,000,000 in E, F, and G bonds. In disclosing plans for the showJPhilip M. Light, State director of the Treasury Department's bond division, paid tribute to the entertainment industry for getting wholeheartedly behind the campaign. TOA, MPAA Agree on Campaign Motion Picture Association of Amer-t tea's advertising-publicity directors committee and Theatre Owners of America's public relations committee have struck up a harmonious working relationship in their mutual endeavor to offset adverse industry publicity with favorable public information, Ted R. Gamble, TOA president said here yesterday. TOA's publicity drive chairman Earl Hudson is cur rent ly working with the MPAA group in an endeavor to set a mutually satisfactory number of pict-, ures of all companies to serve as the backbone of the joint public relations effort, Gamble said. MPAA had originally decided on 34 while TOA had expected to back up some 24. Selznick Sets 1 in Sweden Daniel T. C'Shea, executive head of the Selznick Studio, has completed arrangements with Harold Molander, production vice-president of the Svensk Film Industry of Sweden to film Henrik Ibsen's "A Doll's House" at the SFI Studios in Stockholm this summer. Await Rank Reply on Olympics Discrediting reports that five American newsreels would pay $8,000 each in • order to participate in covering the Olympics in England this swnmer, a spokesman for the U.S. newsreels ' committee said American newsreels are still waiting for a report of the outcome of talks in London to which J. Arthur Rank dispatched his attorney, G. I. WoodhamSmith, shortly after their arrival in this country. The spokesman added that Castleton Knight, general manager of Gaumont British News, has set up an Olympics film company to sell coverage rights, in contravention of international procedure on freedom of information. N.Y. State Film Job Tests ALBANY, N. Y. , April 1 Examinations will be held May 22 for the positions of film library supervisor and assistant supervisor, publicity division. New York State Commerce Department, the State Civil Service Commission announces. The positions are under supervision of the head of the State Motion Picture Unit, which distributes films promoting New York State. Peerless Installs At Consolidated Peerless Film Processing Corp. has completed equipment installations in the laboratories of Consolidated Film Industries at Fort Lee and Hollywood, it has been announced by Kern Moyse, president of the company. 'Arch'Opens Here April 20 Opening of Enterprise ' s "Arch of Triumph" at the Globe here has been delayed by United Artists to April 20. Notice MOTION PICTURE DAILY'S normal appearance is being affected by a work stoppage in a dispute between the typographical union and the employing printer. TIME Waih FOR NO ONE Wb*n you mi a special trailer sad waul II ea bow. REEVES SOUND STUDIOS, JNC. 30* East 44th St., N. Y. 19 MU 7-69 ^ Complete Film and Disc Recording Facilities