Motion Picture Daily (Jul-Sep 1948)

Record Details:

Title:
Motion Picture Daily
Date:
Jul-Sep 1948
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
00043
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
December 02, 2023
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On July 14th, Philadelphia will thrill to two great events. Sharing the excitement of the Democratic National Convention, Walter Wanger's Technicolor triumph, "Tap Roots," will have its gala World Premiere at the Goldman Theatre, with day-and-date premieres throughout the territory. Personal appearances by a Hollywood cavalcade, headed by Van Heflin, Julie London, Boris Karloff and Richard Long, will launch Philadelphia's most important motion picture event in many years. A thousand leading correspondents of the nation's press and radio, covering the Convention, will attend a special midnight preview of "Tap Roots" . . .Top national radio programs will salute "Tap Roots" over ABC, CBS and Mutual networks . . . Full page national magazine and newspaper ad tie-ups with Chesterfield, General Electric and Lux have been timed for the premiere. It all adds up to tremendous selling power for "Tap Roots" when it plays your house ! Compared with "G.WT. W." by Trade Press! Front-paged in MOTION PICTURE DAILY: "One for the money — and plenty of it. A big show handled in a big way, this attraction is one of the most ambitious since 'Gone With the Wind.' Handled with scope and sweep . . . to entertain and hold audiences in substantial number." • Featured in FILM DAILY: "Should attract a large audience. Grand scale stuff in fine Technicolor that pulsates with action. Powerf ul . . . told with sweep and vigor. More than fair comparison with 'Gone With the Wind."' • MOTION PICTURE HERALD: "Top grade. Solid merchandise, commercially. Excellent. Not since 'Gone With the Wind' has Hollywood dealt with the Civil War theme to such dramatic and pictorial advantage." SHOWMEN'S TRADE REVIEW: '"Tap Roots' is the essence of screen entertainment! One of the biggest pictures of the year. Done on a grand scale... a real spectacle that justly deserves the adjectives 'big.' Audiences will remember it a long time." • BOXOFFICE: "Should result in top takes in all bookings. Sure to please. Plenty of red meat for disciples of both torrid romance and hard-hitting action." • VARIETY: "High romance, color lensing, sex implications and broad action will give it ticket-window attention." THE EXHIBITOR: "Top notch. Should do well at boxoffices throughout the country." WALTER WANGER Presents VAN HEFLIN • SUSAN HAYWARD in TAP ROOTS ^tyi^uuc^r with BORIS KARLOFF • JULIE LONDON • WARD BOND • RICHARD LONG And Introducing WHITFIELD CONNOR Screenplay by ALAN LE MAY . • ^Additional Dialogue by LIONEL WIGGAM • From the Novel by JAMES STREET Directed by GEORGE MARSHALL • Produced by WALTER WANGER PICTURES. Inc. A george Marshall production . A UNIVERSAL-INTERNATIONAL RELEASE