Motion Picture Daily (Jul-Sep 1948)

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★ II • We put "National" projector carbons in the water-cooled jaws of this special mechanism . . . sock them with king-size jolts of electricity . . . try them at different angles . . . experiment with dozens of sizes and types — and come up with projector carbons that are tailor made for your theatre. The light from "National" carbons is therefore brighter. It is steadier. It is nearly perfect for bringing out the rich tones of color movies. This experimental arc mechanism is only one detail in National Carbon Company's extensive laboratory effort to develop better projector carbons. You, the exhibitor, reap the benefits in better screen visibility, satisfied patrons, and bigger box office! The term "National" is a registered trade-mark of NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation QH3 30 East 42nd Street, New York 17, N. Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco