Motion Picture Daily (Jul-Sep 1948)

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It Has The Thrills Of TWO Pictu i One of the great productions in screen history is carving out a second history-making, glorycovered career as it not only matches but TOPS new high-budget hits in first 5 test dates: — NEW YORK -first re -release ever to play the Rivoli and it opened to the Rivoli's top business in several months. CHICAGO —first week 60% over its strong predecessor, a new highbudget hit. ROCHESTER -18% over current new release featuring 3 outstanding stars ... and within seven dollars of one of the industry's most sensationally grossing melodramas of 1948. DENVER-beat receipts of new picture released in peak months of 1947. SALT LAKE CITY— first 3 days topped by wide margin 3 important current-season, big-star hits. You Can Do Above-Average New-Picture Business With This Spectacular Reissue from Paramount Cecil B.DeMilles tf TJJE