Motion Picture Daily (Jul-Sep 1948)

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MR. EXHIBITOR Remember in September to Join in Promoting . . . WHAT TO DO 1. Order FREE accessories from National Screen— Campaign Book,Lobby Hangers, and "A Salute To Youth" trailer, featuring Sammy Kaye's orchestra and Youth Month song, "I'm the You in the U.S.A." 2. Decorate marquee and theater. 3. Run all Youth newsreel shots. 4. Book all possible Youth s'hort subjects. See local exchange managers. 5. Put Youth Month slugs in ads. 6. Enlist support of newspapers and radio stations. 7. Interest civic and church groups, also Rotary, Kiwanis, Community Chest, American Legion, VFW, Lions clubs, Boy Scouts, Girl Scouts, Campfire Girls, and youth serving agencies in Youth Month activities. 8. Conduct all possible Youth activity in and out of theater with at least four BIG community events. 9. Consult your state chairman. Work with your fellow Exhibitor in making your community YOUTH conscious. A Public Service Program Undertaken by Theatres, radio, press, and civic organizations at the request of Attorney General Tom Clark to combat juvenile del inquencyl YOUTH MONTH COMMITTEE CHARLES P. SKOURAS • HARRY LOWENSTEIN National Chairman Vice Chairman SPONSORED BY THEATRE OWNERS OF AMERICA TED R. GAMBLE, President