Motion Picture Daily (Jul-Sep 1949)

Record Details:

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WU S156 LONG PD=CH!CAGO ILL AUG 11 1200P* =WILLIAM SCULLY, UNIVERSAL PICTURES CO INC^ "YES SIR. THAT'S MY BABY" EXCELLENT OPENING AT THE ROOSEVELT THEATER FOLLOWING AS FINE AND THOROUGH EXPLOITATION AND ADVERTISING CAMPAIGN AS I HAVE EVER EXPERIENCED IN CHICAGO. AUDIENCE REACTION MOST ENTHUSIASTIC. PICTURE POSSESSES ENTERTAINMENT AND EXPLOITATION VALUES FOR SUCCESSFUL ENGAGEMENT EVERYWHERE. REGARDS^ =JOHN BALABAN Thanks Mr. Balaban . . . you and other showmen li yourself will be interested to know that U-l has done an equally bang-up job on more than 400 day-and-date openings keyed to Indianapolis, Cleveland, Cincinnati and Pittsburgh on this wonderful picture, and that results are equally as big everywhere I THE INDUSTRY'S SHOWMANSHIP LEADER