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Just ask the men who played ft !
There has been nothing like it in years... record-breaking openings ...second days beating top opening days... weekends that really turned the boxoffices on their ears!
SAN FRANCISCO
12% better than "EGG AND I" record-breaking business at the Orpheum Theatre! And from all around San Francisco came comparisons like: Oakland 144%; Stockton 115%; Sacramento (three theatres) topped "EGG AND I" in a Saturday opening; Berkeley, 40% better for an all-time high.
LOS ANGELES
Playing five theatre combination (U.A., Ritz, Vogue, Studio and Culver) outgrossed "EGG AND I" and "TAP ROOTS" right down the line.
BUFFALO
Crowded "EGG AND I" business at the Lafayette Theatre despite paralyzing ice and sleet storm.
JAMESTOWN, N. Y.
27% better than "EGG AND I" at the Warner Winter Garden despite snow storm.
DENVER
Playing the Denver, Alladin and Webber, equalled "EGG AND I" and beat "TAP ROOTS" by good margin.
SALT LAKE CITY
Topped "EGG AND I" by 3% at Publix Utah.
GREAT FALLS, MONTANA
Set new house record at Rainbow Theatre.
PHILADELPHIA
Paralyzing ice and sleet storm slowed down afternoon record breaking business at Boyd Theatre, but still came in with top house figure for total day.
NORFOLK, VA.
168% of "EGG AND I" business at the Newport and Colley in face of all day hard rain.
OMAHA
At the Orpheum Theatre, Francis did better than a good week's bjfciness in its first three days — ana in a snowstorm, too!
MIAMI
Playing the Miami, Miracle and Lincoln, picture is hitting for season high. It's the talk of the town!
OKLAHOMA CITY
Out-grossing the previously sensational grosser, "TAP ROOTS" at the Midwest.
That's the story wherever the picture is playing. And, meanwhile, the whole group of some 30 smaller situations which played day-anddate with the New Orleans premiere opening, picture held over in practically every spot to record business, many recording a full week normal run gross on opening day!
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The Film Daily editorial spotted this one when it said: "There never has been a comedy quite like it, and the chances are there never would be again."
and have you heard —
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N.Y. PARAMOUNT
March 15 th