Motion Picture Daily (Apr-Jun 1950)

2 Motion Picture Daily Wednesday, April 26, Personal Mention Back Shorts, White Urges Jules White, Columbia's short subject producer, called upon exhibitors to get behind short subjects, in an interview yesterday. Here from the Coast, White said the slogan, "Also Selected Short Subjects" is doing short subjects an injustice. He asked exhibitors to name the shorts on programs and in newspaper advertising, and to call upon the major companies for aid in advertising. He said, "There is great box-office value in short subjects. You can realize that when looking at nominations for Academy Awards. The exhibitor is passing up added dollars. He should tell people whether he has a Disney or a Pete Smith or a Three Stooges. It would influence selection of shows by the public. Exhibitors certainly get back of candy and popcorn selling. White, who makes 26 shorts yearly and is chairman of the Academy of Motion Picture Arts and Sciences short subject board, returns to Hollywood today. Rank in Whirlwind Tour of Washington Washington, April 25. — J. Arthur Rank made a whirlwind tour of Washington today, arriving early this morning and leaving for New York in midafternoon. In between, he sandwiched in visits to Defense Secretary Louis Johnson, Treasury Secretary John W. Snyder, and Motion Picture Association of America president Eric Johnston, and wras guest of honor, along with Argentine Finance Minister Ramon Cereijo, at a luncheon at MPAA headquarters here. Rank was accompanied by Dan Schaeffer, chairman of the executive board of Universal Pictures, and Jock Lawrence of Goldwyn Productions. Top Echelon Attends 'Big Lift' Premiere A group of civilian and military notables, headed by former Secretary of State General George C. Marshall and Mrs. Marshall, will be at Southern Pines, N. C, tonight when 20th Century-Fox's "The Big Lift" becomes what is described as the first Hollywood picture to be shown as an integral part of the briefing preceding a U. S. military operation. Air Force Chief of Staff General Hoyt S. Yandenberg, Lt. Gen. Lauris Norstad and Major General William H. Tunner, who headed the Berlin Airlift, will attend. The Air Force "Scroll of Achievement," highest air honor given to civilians, has been awarded to William Perlberg and George Seaton, producer and director, respectively. Ohio ITO Sets Meeting Columbus, O., April 25. — Annual convention of the Independent Theatre Owners of Ohio will be held in Cincinnati on Sept. 19-20. ADOLPH ZUKOR, Paramount Pictures board chairman, and Mrs. Zukor will leave Hollywood today for Tucson, en route to New York, where they are due Monday. • David J. Goodlatte, managing director of Associated British Cinemas, and Mrs. Goodlatte will arrive here today from England on the 5". S. Queen Elisabeth. • Mrs. Walter Griffith, executive secretary of the Theatre Owners of North and South Carolina, has returned to her office at Charlotte after a month's absence for an operation. • R. E. Baulch, president of Crescent Amusement, Nashville, has been appointed a director of the Nashville public library. • Morgan Hudgins of M-G-M's Coast studio publicity department, will leave here at the end of the week for Rome. • Howard Strickling, M-G-M studio publicity head, and Mrs. Strickling are due here next week from a Miami vacation. • Joseph Hummel, Warner European general manager, has left Paris for a tour of company branches on the Continent and North Africa. • Edward L. Hyman, United Paramount Theatres executive, has returned here from a tour of upstate New York. • Eddie Ma nnix, M-G-M studio executive, will arrive here from the Coast on Friday. Herbert Wilcox Quits Producers' Ass'n. London, April 25. — Herbert Wilcox's Imperadio Pictures has withdrawn from membership in the British Film Producers Association. Wilcox denies that he is leading a general break-away from BFPA, commenting simply that he can get along better on his own. His sentiment, nevertheless, is shared by other independents who contend that BFPA has better served "vertically integrated combines" than it has independent producers. They claim if BpPA is to survive a new orientation must be given its directive control. J. Arthur Rank is president of BFPA. Danzigers to Make Third in New York Edward J. and Harry Lee Danziger today will start work on their third New York production, "St. Benny the Dip." It will be released by Film Classics. The film, to star Dick Haymes and Roland Young, with Lionel Stander, is based on an original by George Auerbach with a screen play by John Roeburt. Edgar Ullmer, who directed "Carnegie Hall," will direct. C AMUEL L. SEIDELMAN, Eagle^ Lion foreign sales manager, will arrive here today from England on the Qiitcen Elisabeth. • Robert Wolff, RKO Radio managing director for the United Kingdom and chief barker of the London Variety Tent, will leave here Saturday for London. Pressure of business will prevent his planned attendance at the Variety convention in New Orleans. • George H. Mackenna, general manager of the Lafayette Theatre, Buffalo, was named "The Man of the Day" by the Buffalo Ad Club because of his work in behalf of the Sister Kenny Foundation. • William Satori, Monogram International Continental representative, is in Munich from Dusseldorf and Frankfort, and will proceed to Paris. • Benjamin Fincke, Paramount associate counsel, is the author of a tax article in the current issue of New York University's Tax Law Review. • Al Daff, Universal-International foreign department executive, is scheduled to arrive here from Europe today. • Jules Lapidus, Warner Eastern and Canadian sales manager, has left here for Pittsburgh and Cleveland. Ed Hinchy, Warner playdate department head, has left here for Pittsburgh and Cleveland. • Walter Titus, Jr., Republic division manager, has left here for New Orleans, Memphis and Little Rock. SIMPP on the Move In Detroit Action Detroit, April 25. — Pressing its anti-trust action against United Detroit and Cooperative Theatres of Michigan, the Society of Independent Motion Picture Producers will argue on Monday for a motion directing Cooperative to produce documents and submit to an examination of records. Youngstein Rejects Production Offers Queried concerning current reports of offers which would take him into production activities, Max Youngstein, Paramount Pictures advertising-publicity director, said here yesterday that while such offers have been made to him, none has been accepted. Sessions on 'U' Films Charles Simonelli, in charge of Universal-International exploitation, and Philip Gerard, Eastern publicity manager, will fly from New York today to California for conferences with David A. Lipton, national director of advertising-publicity, on the forthcoming "Winchester 73" and "Louisa." Henry A. Linet, Eastern advertising manager, will join them in California Friday. Newsreel Parade PRESIDENT TRUMAN rez ■*■ ing U. S. war might and the C\ train wreck are current new; highlights. Other items include Liberty Bell ringing again, the a and sports. Complete contevsaie^li MOVIETONE NEWS, No. t cei Truman sees war gains. Liberty"' Hell bond drive. California train wreck. Virt demolition team clears harbor. Texas ci"j Horse racing. Hockey. Girls basebal i NEWS OF THE DAY, No. 268-TJ States air mgiht thrills President Tru California train wreck. Navy demol Liberty Bell rings again. Sports: Bas Hockey, Kentucky Derby tests. PARAMOUNT NEWS, No. 71 — i Memorial race. Washington: Dean Acl speech. Liberty Bell rings again. An sador Griffith here from Argentina, land: Shakespearean festival. U. S. might in review. Hockey. TELE NEWS DIGEST, No. 17AI Acheson flays Red policy. President Tri sees war weapons. Copenhagen: mi bomber investigated. Czechoslovakia: sian Church gains influence. Chicago: v house blaze. Wild Boar hunt. UNIVERSAL NEWS, No. 346-Pres Truman sees display of U. S. war ml Coast train wreck. British war bride;): turn home for visit. Hockey. Liberty | rings. Texas circus. Connie Mack's G9 Anniversary. WARNER PATHE NEWS,. No. President Truman on inspection tour. Nj in the news : Dean Acheson, Trygvie Connie Mack. Coast train wreck. Lil Bell rings again. British war brides rij home for visit. Hockey, racing. Schwartz, Rosen A U J A Drive Chairnn Fred J. Schwartz and Sam Ro'j Century Circuit vice-president Fabian Circuit executive, respecth have been named co-chairmen of amusement division of the Un Jewish Appeal's forthcoming c paign, it was disclosed here yestet at an organizational luncheon at Hotel Astor. Schwartz, who presided, commei on "the wonderful showing" last i when the industry raised over $1,1' 000. Rosen stressed the urgency of drive. Barney Balaban, Paramc president, expressed confidence for success of the 1950 drive. Jeronr Udell, UJA representative and g speaker, gave his impressions of Is from which he recently returned. Others present yesterday vvi1 William Brandt, William B. Bren Jack Ellis, Ed Fabian, Simon Fab William J. German, Leon Goldb Robert Goldfarb, Irving H. Gr< field, Philip Hodes, Arthur Israel, Bernard G. Kranze, Jack Lang, J, H. Levin, Joe Maharam, Charles Moss, Walter Reade, Jr., Sar Rinzler, Herman Robbins, Ha; Rodner, Adolph O. Schimel, San: Schneider, Alfred W. Schwalb Max Seligman and Max Youngst NTFC Meets May 25 The regular monthly meeting 1 of the National Television Film Cecil, scheduled for tomorrow, will be held, because of the special lur eon-meeting on April 10 to honor Roach. Instead, the organization next hold a luncheon-meeting on I 25, it was reported here yesterda MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Terry Ramsaye, Consulting Editor. 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