Motion Picture Daily (Apr-Jun 1950)

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LET S ALL GET DOWNTOWORR i 4 YOU sell the greatest entertainment the world has ever known! YOU have, at your command, the finest advertising facilities ever developed, to sell this entertainment! YOU are one of the SHOWMEN who have given the MOVIES more than half-a-century of unparalleled success . . . through SHOWMANSHIP ... the kind of exciting Ballyhoo that TELLS ALL . . . and SELLS ALL, with whom it comes in contact! MOVIES ARE BETTER THAN EVER! . . . The real need is for more oldfashioned SHOWMANSHIP ... the pre-war kind . . . that fought to get patrons . . . and worked to hold them. There's nothing wrong with showbusiness that YOU can't cure with SHOWMANSHIP . . . SO . . . Let's ALL Get Down To Work! . . . Let's roll-up-oursleeves and prove to our patrons, that . . . MOVIES ARE BETTER THAN EVER! nnnonni, Qcteev ■V/ Pfl/Zf HOB* ,