Motion Picture Daily (Jul-Sep 1950)

Motion Picture Daily Thursday, August 3, 1950 Personal Mention t.OXAS ROSENFIELD, JR., 20th J Century-Fox advertising manager, will address managers of the Pioneer Theatre circuit today at Carroll, Iowa, on the "new look" in motion picture advertising^ Maurice N. Wolf, assistant to H. M Richey, M-G-M exhibitor relations head, will appear before the Rotary club of Marlborough, Mass., today, followed by other Rotary appearances at Claremont N. H Newport N. H, St. Johnsburg, Vt, and Laconia, N. H., in the coming two weeks. • Bede Sullivan, son of Gael Sullivan, Theatre Owners of America executive director, is working as an usher at the Majestic Theatre, Providence, during the summer. • William Shelton, AFE Films managing director, will sail from here for France today on the //* de France. • Judd Bernard, publicity representative for Stanley Kramer Prod., has left here for Chicago. • Ray F Crews, manager of Westrex's Indian subsidiary, has returned here for conferences. R. Gayne Dexter, III, Leaves London Post R. Gayne Dexter, Warner advertising-publicity director in London, has resigned because of ill health. His duties are being taken over by Jack Francis and John Hunter. Francis will be in charge of advertising and publicity. Goetz Resumes War Post Cincinnati, Aug. 2.— Colonel Joseph F. Goetz, U. S. Air Force chief coordinator of motion pictures and entertainment, who reverted to civilian status last September to assume management of the Capitol and Shubert Theatres here, will resume active service Aug. 21. After 15 days in the Pentagon in Washington, he will fly to Hollywood to arrange for talent for stage shows in the Korean war zone and emergency centers, following which he will return here. To Reopen Aug. 10 Buffalo, Aug. 2. — Reopening on Aug. 10 following extensive remodeling, the former 20th Century Theatre will be known as the Century, according to Robert T. Murphy, managing director. Opening bill will be Samuel Goldwyn's "Our Very Own." Extend TV Cable South Atlanta, Aug. 2. — Plans to bring television programs from New York to Atlanta by coaxial cable will be discussed here next Monday at a meeting of major network representatives. Telecasts direct from New York are expected to start by Sept. 30. Univ. Has 17, Its Biggest Backlog Universal-International has established its largest backlog of pictures in recent years, 17, with the completion yesterday of "Smuggler's Island," the home office reported. This notwithstanding, there will be no slackening of production at the studios, it was said. Pictures being edited or awaiting release include six comedies, four Westerns, two adventure stories, two topical dramas, two melodramas and a Civil War story. Eight are in Technicolor. Harmon-State Dept. Talks on Campaign Are 'Inconclusive' RCA Magnetic Tape Ready for Studios Camden, N. J., Aug. 2.— RCA's new magnetic recording system, which was first demonstrated by RCA at the spring convention of the Society of Motion Picture and Television Engineers is now available to motion picture studios, it was announced today by the RCA film recording group. The system, which includes a new magnetic record-reproducer, mixer amplifier, recording amplifier assembly, and power supply, has been designed for high-quality professional magnetic recording in film production, and is said to surpass standards set by the Motion Picture Research Council. Both 16mm. and 35mm. systems are available, either in portable carrying cases for location work, or as rack-mounted equipment for use in the studio. Farley Again Joins QP in Midwest Urben Farley has rejoined Quigley Publications as advertising representative through the Midwest, with headquarters at 120 LaSalle Street, Chicago. The Farley organization resumed on July 31st the handling of advertising for the Motion Picture Daily, the Motion Picture Herald and other Quigley publications. Krumenacker Is New WB Branch Manager Paul Krumenacker, Warner Pittsburgh city salesman, has been promoted to branch manager there, it is announced here by Ben Kalmenson, distribution vice-president. 'Jimmy Fund' Building Boston, Aug. 2. — Immediate construction of a new 'Jimmy Fund' building to house the expanded activities of the Children's Cancer Research Foundation has been announced by Martin J. Mullin, president of the foundation and head of New England Theatres, and Louis R. Perini, building committee chairman and head of the Boston Braves. The foundation was initiated in 1948 by the Variety Club of New England. Washington, Aug. 2. — A State Department official said today that nothing conclusive had come from the Tuesday meeting of Departmental officers with Motion Picture Association of America vice-president Francis Harmon over possible industry cooperation with the government's overseas "Campaign of Truth." Earlier announcements that Robert J. Rubin had attended the meeting for Society of Independent Motion Picture Producers were in error, he said. Harmon is expected to return for further discussion after going over the question of producer cooperation in the program with MPAA members, and representatives of the other producer groups are also due. Present at the Tuesday meeting also was actress Myrna Loy, representing the Hollywood Film Council for UNESCO. Film Ad Exhibition Set for Aug. 11-18 Major advertising executives, art directors, illustrators and notables of allied fields will attend the launching of the "Fifty Years of Progress in Motion Picture Advertising" exhibit to be held Aug. 11-18 at the American Artists Galleries, it was announced by Reeves Lewenthal, president of the Galleries. They will attend a reception to be held on Aug. 10 when Linda Darnell, star of "No Way Out," will be on hand to inaugurate the showing, highlighted by the ultra-modern ads of Paul Rand and Erik Nitsche for the 20th Century-Fox production. Drive-in Sues to Stop Spite Blinker Sign Providence, Aug. 2. — Operators of the Cranston Auto Theatre, Cranston, R. I., the Columbia Amusement Corp. and Columbia Holding Corp. have sued Gino J. Parente, of Cranston, to stop operation of an advertisingblinker sign on property adjoining the theatre. The theatre owners obtained a restraining order. Parente is owner of land and buildings in the rear of the screen. The exhibitors allege when they complained to him about a sign atop his service station, he replied by erecting a more powerfully lighted sign. The sign, they charge, faces only the theatre, not a public highway. Call Petruski to Colors Gene Petruski of Walt Disney Productions here is the first of that office to be called to the colors in the current mobilization. He reports to 19th Headquarters Battalion, Marine infantry division at Camp Lejeune, N. C. Open Oklahoma House Oklahoma City, Aug. 2. — A newtheatre in Picher, Okla., the Plaza, has been opened by Video Theatres. news in Brief . • /^HRISTY WILBERT, former 20th j Century-Fox advertising manager and an industry veteran, has been made a vice-president of the Charles I Schlaifer Advertising Agency, Charles,! Schlaifer announces. Wilbert joined ; the agency in April, 1949. San Francisco, Aug. 2. — AfP°|"tAap 1 man stepped up to the box-i&idrof the Fox Theatre here Monday night and thrust a note to cashier Ilene Leonard demanding money. She handed over receipts amounting to id $89. 0 Mexico City, Aug. 2. — A two-year j renewal of a collective bargaining . pact between the film workers' union, j STIC, and Selznick Releasing of1!] Mexico, has been signed by Alfredo j Holquin, Selznick Northern Latin .] America supervisor. No wage in J creases were involved. • Albany, N. Y., Aug. 2— Peter Pall Films has registered here to conduct a: motion picture business in New York., Authorized capital is set at 200 shares,, with no par value. Attorney David \\ Kugel of New York filed the certifi j cate. Bigger Prize Spread1 For 20th Exchanges Atlanta, Aug. 2. — In forthcoming sales drives, all 20th Century-Fox employes of winning exchanges will) share in any and all bonuses awarded, it was disclosed today at the final session of the two-day sales meeting of the company's Southern division, which comprises six exchanges. The division was first in the recent sales, drive, with four weeks' salary presented as prizes. It was revealed also that "I'd Climb the Highest Mountain," which was filmed in Georgia, will have its world premiere here early in January. Five Tennessee Drive-ins) Nashville, Aug. 2. — Erection of[ drive-ins in five Tennessee towns is fl expected. The towns are Columbia, : Knoxville, Winchester and Estill] Springs, and ground has already beenjj broken in the latter. Joins Brother's Firms Alex Gordon, brother of Richard Gordon, head of Renown Pictures, j representing the English company of the same name, and Gordon Films, an import-export agency, has joined the company. The step marks the beginning of a proposed expansion, accordingto Richard Gordon. Kuehn Joins Hallmark Wilmington, O., Aug. 2. — Rudy A. 1 Kuehn, for the past three years gen1 eral manager of Aldon Theatres in ; Elizabeth, N. J., and for 15 years a| Warner Theatres district manager in New Jersey, has been appointed Phil jj adelphia zone manager by Hallmark j Productions. MOTION PICTURE DAILY. Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane. Editor; Terry kamsaye. Consulting Editor. Published daily, except Saturdays. Sundays and holidays, by Quigley Publishing Company, Inc.. 1270 Sixth Avenue. Rockefeller Center, New York 20, N. Y. Telephone Circle 7-310O. Cable address: "Quigpubco. New York." Martin Quigley, President; Red Kann, Vice-President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Leo J. Brady. Secretary! James P. Cunningham', News Editor; Herbert V. Fecke. Advertising Manager; Gus H. Fausel, Production Manager. Hollywood Bureau, Yucca-Vine Building, William R. Weaver, Editor. Chicago Bureau. 225 North Michigan Avenue, Editorial and Advertising; Jimmy Ascher. Editorial Representative. Washington, J. A. Otten, National Press Club. Washington, D. C. London Bureau, 4 Golden Sq.. London Wl: Hope Burnup, Manager; Peter Burnup, Editor; cable address. "Quigpubco, London." Other Quigley Publications; Motion Picture Herald; Better Theatres and Theatre Sales, each published 13 times a year as a section of Motion Picture Herald; International Motion Picture Almanac; Fame. Entered as second class matter, Sept 23, 1938, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c