Motion Picture Daily (Jul-Sep 1950)

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M emo for Marquees ★ ★ ★ Alert exhibitors everywhere will note well the full report on "Stars of Tomorrow" in this week's issue of Motion Picture Herald. It has always been a maxim of show business that those who are quickest to recognize what (or who) the public wants are the ones who make the most money! It is also a thoroughly known fact that the screen must constantly develop and add new stars, to maintain fresh appeal — to keep drawing its audiences of all age groups back to the theatres as frequently as possible! Keenly aware of the great importance of these fundamentals, Motion Picture Herald has been performing what has become widely recognized as a vital service since its inauguration in 1941 ; we have united the thinking of the exhibitors of the U. S. A. and likewise Canada, to bring to each the consensus of opinions of all. And now, for the tenth consecutive year, Motion Picture Herald presents its full report of its "Stars of Tomorrow" polls of American and Canadian exhibitors — with separate totals for circuits and independents, and combination of both groups for each country. The complete report and related information and comment requires four pages — but "thar's gold in them thar pages" for all who study and fully realize their practical significance! ************************* Like to know how right these polls have been? Here are some of the stars predicted during the previous nine years: RITA HAYWORTH * RONALD REAGAN ★ DENNIS MORGAN * JACKIE COOPER * VAN HEFLIN * JANE WYMAN ★ ALAN LADD ★ BETTY HUTTON * TERESA WRIGHT ★ WILLIAM BENDIX ★ DONALD O'CONNOR * ANNE BAXTER * VAN JOHNSON ★ GENE KELLY ★ RODDY McDOWALL * JUNE ALLYSON ★ BARRY FITZGERALD * SYDNEY GREENSTREET * JEANNE CRAIN ★ CORNEL WILDE ★ JOAN LESLIE * ZACHARY SCOTT * EVE ARDEN ★ LIZABETH SCOTT * DAN DURYEA * YVONNE DE CARLO * ROBERT MITCHUM * ELIZABETH TAYLOR * JANET BLAIR ★ MACDONALD CAREY * JANE POWELL * ANN BLYTH ★ CELESTE HOLM * ROBERT RYAN * DORIS DAY * MONTGOMERY CLIFT ★ KIRK DOUGLAS * PAUL DOUGLAS. *************************