Motion Picture Daily (Oct-Dec 1950)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Thursday, October 5, 1950 Motion Picture Daily 5 Allied Winds Up Three Day Convention (Continued from page 1) stated by H. A. Cole of Allied of Texas, chairman of the convention's film buying clinic, is to provide exhibitors with proof in the event they charge subsequently that they were forced to take pictures they didn't want in order to obtain some they did want \ A 1 Schwalberg, Paramount Pic head, ^Sgreed to the request in addressing the convention today. A. W. Smith, Jr., 20th Century-Fox sales chief, and Robert Mochrie, RKO Radio general sales manager, said they thought the request a fair one but wanted additional time to study the matter. W. F. Rodgers, M-G-M distribution vice-president, said he saw little merit in such a practice and some real obstacles to efficiency in selling. By way of explanation, Rodgers said he is endeavoring to get M-G-M salesmen to close deals if possible on a single visit to an exhibitor. Repeated calls, he pointed out, cost money and are economically unfeasible in many situations where rentals involved ultimately might be less than the salesmen's expenses. If a deal is not closed on a first visit, Rodgers asked, what purpose would be served in leaving a work sheet with an exhibitor who might never buy a picture? Cole explained that the convention's film buying clinics received numerous complaints of forcing of pictures, yet sales managers say their field men have orders prohibiting the practice in compliance with the law. Cole said that without a work sheet the exhibitor has no evidence to prove that the field man disregarded the instructions of his home office. Mochrie and Schwalberg addressed the convention today and, as Rodgers and Smith did yesterday, submitted themselves to a "question period" from the convention floor after they had concluded their talks. The four sales executives acquitted themselves with distinction, answering questions frankly and bringing to the attention of the independent exhibitors the problems on distribution's side of the fence and pointing out much that exhibitors can do, that is not being done, to improve their own business and the status of the industry as a whole. In his report to the convention on the film buying clinics, Cole said that complaints of forcing and fear of retaliation by distributors if they complained, were the two major developments brought out at the small town clinics. He said that in addition to the steps National Allied is taking on both matters, regional organizations can do much more than they have been doing to correct the situation. The regionals have ben derelict in this respect, Cole said, and have been falling down on service to their members having such grievances. Elmer Huhnke, secretary of IowaNebraska Allied, said the clinics showed that some Allied units "need new officers." Trueman Rembusch, Allied States president, said the clinics accomplished a constructive service and would be continued at future Allied conventions. Jack Kirsch, of Illinois Allied, recommended that general sales managers of major companies be invited to attend future clinics in order to hear at first hand the problems of the small exhibitor. Ethel Miles, of Ohio Allied, said the clinics effectively brought to light the current plight of small theatres all over the country. "They are in dire trouble," she said. Kirsch, moderator of a clinic for large city theatres, said that competitive bidding problems were foremost in that category. The clinic approved Allied's current efforts to have the phraseology of the court decree's bidding paragraph clarified. It was also reported that drive-in operators at their clinic brought out that few children attend drive-ins, suggesting that the standard theatres must carry the campaign to win child patronage for the theatre. John Wolfberg, president of Rocky Mountain Allied, reported that the clinics revealed that more independent exhibitors are going after earlier runs. He also predicted that more and more drive-ins will be treated as regular theatres in the buving and selling of film. Nathan Yamins, of New England Allied, reported evidence in the clinics of continuing efforts to obtain better clearance. Reductions of from 14 to 28 days are beneficial, he said, but less than that is ineffectual. That was his argument. Ben Berger, of North Central Allied, closed the final business session with the only speech of the three days that bore a resemblance to the militant Allied standards of earlier years. Berger said current distribution policies discourage exhibitors from, selling pictures to the pubilc. If you buy on the "slippery scale" method, he said, incentive in the exhibitor is killed because "75 per cent of everything over 30 per cent of your gross goes to the distributors." Pictures are inadequately adveritsed, Berger claimed, and the exhibitor consequently spends more time "selling candy than selling the pictures." In five years, he said, "we will have a three-minute show and a two-hour intermission in which to sell candy." Allied's annual citations for distinguished service to independent exhibitors during the past year went to Harry Brandt, Independent Theatre Owners of New York president, and Berger for the successful litigation to end the music seat tax to ASCAP, and Joe. M. Loew of Boston for his successful litigation against royalty payments on patented drive-in theatre parking ramps. The presentations were made at the annual banquet. CITY PLACE OF SCREENING DATE ALBANY PALACE THEATRE OCT. 24. ATLANTA PARAMOUNT PROJ. RM., 154 Walton St., N.W OCT. 23. BOSTON CAPITOL THEATRE, Allston OCT. 23. BUFFALO PARAMOUNT THEATRE OCT. 24. CHARLOTTE PARAMOUNT PROJ. RM., 305 S. Church St OCT. 23. CHICAGO PARAMOUNT PROJ. RM., 1306 S. Michigan Ave.. . .OCT. 23. CINCINNATI. . . CLEVELAND. . . DALLAS DENVER DES MOINES. . DETROIT INDIANAPOLIS JACKSONVILLE .PALACE THEATRE OCT. 10. .PARK THEATRE OCT. 24. PALACE THEATRE OCT. 25. DENHAM THEATRE OCT. 24. ROOSEVELT THEATRE OCT. 25. PALMS STATE THEATRE OCT. 9 . .INDIANA THEATRE OCT. 24. .FLORIDA THEATRE OCT. 25. KANSAS CITY.. PARAMOUNT PROJ. RM., 1800 Wyandotte St OCT. 23. LOS ANGELES PARAMOUNT THEATRE, Hollywood OCT. 26. MEMPHIS PARAMOUNT PROJ. RM., 362 So. 2nd St OCT. 23. MILWAUKEE .PARAMOUNT PROJ. RM., 1121 No. 8th St OCT. 23. MINNEAPOLIS RADIO CITY OCT. 12. NEW HAVEN PARAMOUNT , NOV. 13. NEW ORLEANS SAENGER THEATRE OCT. 13. NEW YORK CITY. . .LOEW S LEXINGTON THEA., 52nd St., N.Y.C.. .. OCT. 24, OKLAHOMA CITY. .CRITERION THEATRE OCT. 30. OMAHA PARAMOUNT PROJ. RM., 1704 Davenport St OCT. 23 PHILADELPHIA PARAMOUNT PROJ. RM., 248 No. 12th St OCT. 23 PITTSBURGH STANLEY THEATRE OCT. 24. PITTSBURGH PARAMOUNT PROJ. RM.( 1727 Blvd. of Allies OCT. 23 PORTLAND, ORE.. . . ORPHEUM THEATRE OCT. 24 ST. LOUIS AMBASSADOR THEATRE OCT. 23 SALT LAKE CITY PARAMOUNT PROJ. RM., 270 E. 1st. So. St OCT. 23 SAN FRANCISCO. . .PARAMOUNT THEATRE OCT. 17. SEATTLE PARAMOUNT THEATRE OCT. 23 WASHINGTON PARAMOUNT PROJ. RM., 306 H Street, N.W OCT. 23 TIME . . .8:15 P.M. ...2:00 P.M. ...8.00 P.M. . .8:30 P.M. . .W OO A.M. . ..1:30 P.M. ..10 00 P.M. . .8:30 P.M. ...6:00 P.M. ...8.00 P.M. ...8.00 P.M. ...8.30 P.M. ...8:30 P.M. ...8:00 P.M. ...2.00 P.M. ...8:30 P.M. ...2:30 P.M. ...2:00 P.M. ...9.00 P.M. ...8:30 P.M. ...8.30 P.M. ...8:45 P.M. ...8:00 P.M. ...1:00 P.M. ...2:00 P.M. ...8:30 P.M. ...2:00 P.M. ...8:30 P.M. ...8:30 P.M. ...1:30 P.M. ....8.15 P.M. ...8:45 P.M. ...2:00 P.M. PARAMOUNT TRADE SHOWS During the week starting October 9th, 1950