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Motion Picture Daily
Monday, February 19, 1951
Personal Mention
BARNEY BALABAN, presid* Paramount Pictures, ret
Tradewise . . .
By SHERWIN KANE
;ident of returned
here over the weekend from a twoweek trip to Nassau and Florida. •
William Thorman of RKO Theatres' home office art department, is the owner of "Thornville's Gorgeous Caesar" who won a red ribbon, second prize, in the bulldog puppy class at the recent Westminster Dog Show held here.
•
A. W. Schwalberg, president of Paramount Film Distributing Corp., is due to leave here tonight for Canada to visit the company's Dominion branches with Canadian general manager Gordon Lightstone.
•
Frank Farley, chairman and managing director of Paramount British Productions, is in St. Mary's Hospital, London, recovering from a major operation.
•
Helen Wexler of Eagle Lion Classics' home office service department, was married yesterday to Joseph Brody at the Hotel Westover here. They will honeymoon in Florida.
William Gernannt, vice-president in charge of sales and executive assistant to the president of Jerry Fairbanks Productions, is due in New York from Hollywood.
•
Joe E. Brown will receive a citation from the 52 Association of New York for "outstanding service to the wounded" at the Waldorf-Astoria Hotel here on Wednesday.
•
Mildred Webber, formerly with the William Morris Agency, has joined Peter Witt Associates, affiliated with the Kurt Frings Agency in Hollywood.
•
Jesse DiAngelis, head of the DiAngelis Outdoor Advertising Co., is in Yonkers General Hospital following major surgery.
•
F. J. A. McCarthy, Universal Pictures' Southern and Canadian sales manager, is scheduled to leave here for Atlanta tomorrow.
•
Eugene Picker, Loew's Theatres executive, has returned here from a visit to the Coast and a vacation at Tucson, Ariz.
Robert M. Lury, head of Select International Films in Japan, will leave here for Hollywood by plane on Wednesday.
Bill Snyder of Rembrandt Films is now a parent of a daughter, Patricia Will a.
Jack Cohn, vice-president of Collumbia Pictures, is vacationing at the Boca Raton Club, Fla.
Raymond Burke, assistant manager of Loew's Post Road Theatre here, has resigned to enter the U. S. Navy.
IF this week's efforts in the nation's theatres, the point of contact with the public, match the thorough planning and organizing work of the past several months, the industry certainly will establish new records of accomplishment during Brotherhood Week, 1951.
Exhibitors and exchangemen in all key cities were briefed in the ultimate detail well in advance of the opening of Brotherhood Week yesterday. A national organization stemming from industry chairman Charles M. Reagan's headquarters has covered the nation with regional committeemen and representatives who have carried to exhibitors in city and town alike sound instruction, based on experience in earlier campaigns, for putting the meaning and solid values of Brotherhood Week before the public and enlisting its aid in furtherance of the ideals of the National Conference of Christians and Jews. ■ ■
The tools and supplies with which the work is performed have been drafted again this year and placed in the hands of the theatre workers by Max E. Youngstein and his advertisingpublicity committee aides.
National and regional exhibitor organizations are behind 1951 Brotherhood Week in numbers and with resolution exceeding those of earlier years.
In this period of national emergency in which the unity of Americans and the international principle of world brotherhood has become more vital than ever before, the campaign is carried to a public mind already conditioned to the need for it and already receptive to pleas for help in attaining it, and becoming a part of it.
Under such circumstances, it remains only for the theatre workers throughout this week to approach their assignment conscientiously, fulfilling their campaign roles scrupulously, to make it possible for the industry to exceed past Brotherhood Week records and add another proud chapter of public service to its annals.
■ B
In Hollywood last week, Nate Golden, head of the National Production Authority's motion picture division, made it clear that a voluntary raw stock conservation program by the industry not only is essential now but
must account for substantial savings if allocations and their attendant headaches are to be avoided.
There is approximately a 10 per cent increase over normal in raw stock consumption in prospect now, with the military, the heaviest priority consumer, still to make known its raw stock requirements. Moreover, television, which was not a factor in allocation of raw stock during World War II, will come in for its cut in the present scheme of things.
The Council of Motion Picture Organizations, the Motion Picture Association of America and others already are properly concerned with the threateningprospects of raw stock shortages and are moving swiftly and effectively to apply conservation measures within the industry to stave off NPA allocations and, should they come, regardless, to fortify the industry's position for the emergency.
It behooves everyone in key positions in studios, exchanges and theatres to utilize immediately every means of economy, conservation and preservation of raw stock. If the supply crisis of the World War II years can be averted thereby, such efforts will have been well rewarded.
Producers and distributors who have supplied pictures for the current Phonevision experiment in Chicago owe it to themselves to look into the reports that a not inconsequential percentage of the test families who ordered films during the month of January had not remitted payments therefor, almost three weeks after billing date.
Since only approximately 22 per cent of the possibilities ordered film programs during January, any considerable number of free-riders among them will, for all practical purposes, reduce that percentage importantly. Phonevision is a method of selling film. A sale is not consummated if the bill is unpaid. As a matter of hard fact, no reliable appraisal of the commercial worth of Phonevision is possible if made solely on the basis of the number of film programs ordered. That is the basis of the appraisals that Zenith Radio has been making to date.
What the owners of the films need to know is how many who saw their shows paid for them.
in Korea and the the flying-saucer
Newsreel Parade
rHE UN push clarification of "mystery" are current nezvsreel high lights. Other items include floods, sports and human interest stories. Complete contents follotv:
MOVIETONE NEWS, No. 15 -New climax in Korea. Navy explains mystery of flying-saucer. Floods ravage Northwest. East Berlin children snub Red school. "G.I." finds haven for pet lion. Skiing, dog sled race, dog show.
NEWS OF THE DAY, No. 24 — UN forces battle Red drive. Gen. Marshall urges U. S. army of 100,000 for Europe. President Truman greets cadets. Tide of toys. "G. I." loses lion pal. Dog show. Ski stars.
PARAMOUNT NEWS. No. 52 — Indoor track season at peak. Photoplay magazine awards. Gen. Marshall tells plans for six U. S. divisions in Europe. Explode myth of flyingsaucers. Dog show. Soldier has a lion for a pet.
TELENEWS DIGEST, No. 7-B— Korea: Seoul again. U. S. sends arms aid to Thailand. Holland floods. Frank Costellc testifies. Admiral Nimitz heads security post. Flyingsaucer "mystery." Religious revival in Japan. Marshall Mannerheim dies. Horse racing.
UNIVERSAL NEWS, No. 43UUN forces blunt Communist push in Korea. Floods in Northwest, floods in Italy. Water shortage in Penn sylvania. Avalanche in Austria. Sports: skiing, motorcycle race in England, dog show.
WARNER PATHE NEWS, No. S4 —
Korea: road to Seoul. Clear "mystery" of the flying-saucer. Ice jam perils Pennsylvania community. Starts fire to duck the draft. Photoplay awards. A "G. I." and his pet lion. Dog show, track.
Philadelphia Honors For Robert Stillman
Philadelphia, Feb. 18. — Producer Robert Stillman will be honored on Feb. 23 by the Philadelphia Press Club for his "faithful production" of the Royce Breir Pulitzer Award stories adapted for the screen in Stillman's "Sound of Fury," United Artists release.
Stillman will arrive in Philadelphia next Friday from the West Coast accompanied by Irving Rubine, his associate, to participate in the ceremonies which will include a preview of the film and the presentation of a scroll by Sig Hagen, city editor of the Philadelphia Daily News and president of the Press Club.
Skourases Return Here from Europe
Spyros P. Skouras, 20th CenturyFox president, and Charles P. Skouras, National Theatres president, were due here from Europe over the weekend, following a trip to .Switzerland to complete a deal for a new theatre television system.
Earl I. Sponable, 20th-Fox technical supervisor, was also scheduled to return. William C. Michel, 20th-Fox executive vice-president, and Otto E. Koegel, chief counsel, who also participated in the negotiations, are expected this week.
James Foland Dead
Kansas City, Feb. 18. — James E. Foland, 67, former exchange manager and later with theatre supply and independent poster companies here, died.
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